Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Jun 3, 2021 • 19min
290 - Is Using Paid Ads Cheating Your Business Growth?
In this episode, I'm giving my honest answer to the question, "is using paid ads cheating your business growth?" In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don't have to achieve X, Y, or Z things organically before you can start using paid ads either. Tune in to today's episode to learn more about why using paid ads isn't "cheating" and what you'll need to weigh before you decide to start leveraging them.
Jun 1, 2021 • 16min
289 - Current Ad Hacks In This New Era
In this episode, I'm sharing Team Hirsh's current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren't up to speed you will lose money, without a doubt. Tune in to uncover 3 ad hacks you can implement to ensure that doesn't happen to you.
May 27, 2021 • 15min
288 - Your Business 'One Thing'
In this episode, I'll show you how to define your business's "one thing". As entrepreneurs and visionaries, we're often overwhelmed with an abundance of initiatives, projects, funnels, and offers with THINK we should be doing, when they don't actually move the needle forward in our business. Instead, if you can get ultra-clear on the one thing your business does better than anyone else and clearly communicate that in your messaging, EVERYTHING in your business will improve. Tune in to learn how to find that clarity on your business's one thing!
May 25, 2021 • 16min
287 - Don't Do This When Something Goes Wrong
You will always experience periods of hardship in your business, that's just reality. Not enough entrepreneurs are open about these struggles, but we all face them. When things are hard, your instinct may be to start completely over. I've certainly had those thoughts. But often, the answer lies in what you already have, not in jumping over to a shiny new thing. Tune in to today's episode for a message that many entrepreneurs need to hear - that if you're experiencing hard times in your business, you're not alone.
May 20, 2021 • 16min
286 - A More Engaged Audience Results In More Sales
In this episode, you'll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That's not how you get more sales. You get more sales by having an engaged audience. How do you do that? Tune in to find out!
May 18, 2021 • 22min
285 - Long Term Impacts of iOS: Seismic Changes Are Happening Online Right Now
In this episode, I'm dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we're seeing now is only the beginning, even Facebook themselves have said so. If you're not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in the long term, and what it means for your business today.
May 13, 2021 • 17min
284 - 2 Ways To Instantly Improve Your Webinar Conversions
In this episode, I'm sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You'll walk away from this episode with two clear actions you can take today to instantly improve your webinar conversions and make more sales.
May 13, 2021 • 22min
283 - Facebook And It's Push To AI
In this episode, I'm sharing more about Facebook's push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook's goal for more control and leverage these features to improve your ad performance.
May 6, 2021 • 17min
282 - Don't Be Afraid To Repel The Wrong Fit Customers
In this episode, I'm sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they're deterring customers who aren't the right fit because they don't want to lose out on those sales. The problem in staying too broad in your messaging is that it prevents you from standing out, so you don't end up attracting anyone. Tune into this episode to uncover the importance of repelling the wrong fit customers and how you can go deeper in your messaging to do so.
May 4, 2021 • 19min
281 - Are Facebook Ad Costs Way Up?
In this episode, we're chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it's more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you're able to adapt to the new era of digital marketing we're facing. There are two key components of your marketing that you must nail down in order to do so. Tune in to learn more about those two keys and how to survive in a more expensive and more saturated market!
