Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Mar 11, 2021 • 18min
266 - Understanding & Defining Your Ideal Customer
In this episode, you’ll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they’ve already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much more powerful results. Tune in to find out what’s been missing in your ICA definition and the steps you can take to nail this down!
Mar 9, 2021 • 14min
265 - The Truth About Retargeting Ads
In this episode, I’m uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they’ll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you’re doing your retargeting ads all wrong and how to ensure you have a strong foundation that amplifies their effectiveness.
Mar 4, 2021 • 15min
264 - What Experience Are You Creating For Your Leads & Customers?
In this episode, I’m challenging you to focus on the experience you’re creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product or service solves for them. But the key to keep them coming back, to get them talking about your company and your offer, is to create an amazing experience that nobody else can replicate. Tune in to find out what you need to consider to create that one of a kind, stellar experience.
Mar 2, 2021 • 28min
Ep 263 - Leadership Lessons After 50 Hours Without Power In The Freezing Cold
In today’s episode, I’m sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many valuable lessons about leadership. Tune in to uncover those lessons I would not have learned otherwise.
Feb 25, 2021 • 21min
262 - Why Focus Is More Powerful Than The Value Ladder
In today’s episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it’s incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don’t think you should blindly take their advice and what I believe will be most beneficial in helping you scale your business.
Feb 23, 2021 • 19min
261 - Your Email List Is Critical Right Now
In today’s episode, I’m uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It’s your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what’s going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believers in your brand/business. Tune in to find out how to leverage your email list and maximize its potential.
Feb 18, 2021 • 18min
260 - Your Facebook Ads & Tracking
In this episode, I’m talking all about the bane of every marketer’s existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you’re not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking, and how and why you should tie a third party component into your sales funnel with your ads.
Feb 16, 2021 • 22min
259 - How To Run Visibility & Brand Awareness Ads
In this episode, I’m uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why running visibility and brand awareness ads is much simpler than you might think and for all the best practices, including the content you should utilize for them, what budget you should set, how often you should refresh your content, understanding different visibility ad objectives, and more!
Feb 11, 2021 • 22min
258 - Marketing Overwhelm
In today’s episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar, etc. I disagree. It’s impossible for a single entrepreneur to do every single one of those things, it’s even impossible for my business to do all of those things well. Tune in to find out why I believe giving 110% of your effort into one platform, funnel, offer, and strategy is the true key to success.
Feb 9, 2021 • 15min
257 - What Result Do You Get Your Audience?
In this episode, I’m pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that’s not what your audience cares about! They care about the results that your offer will get them. Tune in and discover why it’s critical that you clearly communicate the results your offer will deliver in your messaging and how you can ensure that you’re effectively conveying those results in everything you do.
