Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
May 20, 2021 • 16min
286 - A More Engaged Audience Results In More Sales
In this episode, you’ll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That’s not how you get more sales. You get more sales by having an engaged audience. How do you do that? Tune in to find out!
May 18, 2021 • 22min
285 - Long Term Impacts of iOS: Seismic Changes Are Happening Online Right Now
In this episode, I’m dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we’re seeing now is only the beginning, even Facebook themselves have said so. If you’re not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in the long term, and what it means for your business today.
May 13, 2021 • 17min
284 - 2 Ways To Instantly Improve Your Webinar Conversions
In this episode, I’m sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You’ll walk away from this episode with two clear actions you can take today to instantly improve your webinar conversions and make more sales.
May 13, 2021 • 22min
283 - Facebook And It's Push To AI
In this episode, I’m sharing more about Facebook’s push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook’s goal for more control and leverage these features to improve your ad performance.
May 6, 2021 • 17min
282 - Don't Be Afraid To Repel The Wrong Fit Customers
In this episode, I’m sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they’re deterring customers who aren’t the right fit because they don’t want to lose out on those sales. The problem in staying too broad in your messaging is that it prevents you from standing out, so you don’t end up attracting anyone. Tune into this episode to uncover the importance of repelling the wrong fit customers and how you can go deeper in your messaging to do so.
May 4, 2021 • 19min
281 - Are Facebook Ad Costs Way Up?
In this episode, we’re chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it’s more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you’re able to adapt to the new era of digital marketing we’re facing. There are two key components of your marketing that you must nail down in order to do so. Tune in to learn more about those two keys and how to survive in a more expensive and more saturated market!
Apr 29, 2021 • 18min
280 - Create A Strategy With These Two Components For Ultimate Success
In today’s episode, I’m sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be intentional with your strategy and continuously test, refine, and repeat. Second, you must release your fear of failure and stop holding yourself back. A good friend of mine was able to do this, and a year after creating her new business, she was able to get her webinar funnel converting at 4%! Make no mistake, marketing always works, it’s just a matter of when. Tune into today’s episode for a much needed message on what it really takes to achieve marketing success.
Apr 27, 2021 • 18min
279 - The Reality Behind Digital Businesses That Nobody Is Talking About
In today’s episode, I’m going on a much needed rant. There’s this misconception that running a digital business is, and should be, easy and that if it’s not that way for you then you’re doing something wrong. NOT TRUE. Sure, you have the potential for more reach and impact with a digital business, but if you throw out the core foundational components of your business expecting things to be a piece of cake, you will never be successful. Nobody is talking about this, which is unfortunate as it’s a message that so many people need to hear. Tune in for the full rant and why it’s critical to put in the work if you want to achieve long term, sustainable success.
Apr 22, 2021 • 14min
278 - Your First Crucial Milestone In Marketing
In today’s episode, I’m sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they’ll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? When do you know when it’s time to make pivots to achieve that? Tune in for all the answers!
Apr 20, 2021 • 19min
277 - Don't Overcomplicate & Overthink Your Marketing
Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don’t equal a converting strategy or more sales. In some cases, it results in less because you’re making the journey too confusing for your leads. That’s not to say they’re bad strategies, but they aren’t what’s going to move the needle forward for your business. Rather than over complicating and overthinking your marketing, focus on improving the core, which is your messaging, customer journey, and connection you’re building with your audience. Tune in to learn how you can improve your marketing without all the overwhelm!
