Embodied CEO

In everything, there are seasons and cycles.  In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily going to work during the recession.  In the digital marketing world, we are in a cycle, too.  The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren’t willing to show up for anything less.  That is changing.  With buyer hesitancy skyrocketing and profits down, 90% of people aren’t jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now.  In today's episode, I'll show you how to support those who aren’t ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.

Are you constantly looking for a “one size fits all” solution to your marketing, hoping to just plug in your information and be on your way to sales?  Maybe you’ve even signed up for programs that promise you immediate success with their “perfect blueprint” only to be met with disappointment?   I’m here to tell you today that there is no successful marketing strategy that is simply a plug and play.  Why? You are unique.  Your business is unique.  Your offer is unique.  The audience you target is unique.  Your marketing strategy should be tailored to fit the unique aspects of you and your business.  It’s time to tune in, push the gimmicks aside, and discover what may be hindering your success in marketing AND costing you time and money.

Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make changes where needed as quickly as possible.   In this podcast episode, I’m sharing with you 6 things that ARE working right now in strategy and in ads.  Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more!  Tune in to hear how you can implement what’s working into your marketing strategy, and see a difference in your results. 

On today's episode, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it happen.  I have a simplified method that will instantly improve your marketing results:  —> Set Projections —> Gather Data —> Take Action If you aren’t following these steps in your marketing, or worse…you’ve just been throwing spaghetti at a wall hoping for positive results…tune in to hear how you can implement this proven method and reach your marketing goals.

As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I’m ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in! 

The economy has entered a recession, and for those in the digital marketing space, it seems we’re all encountering the same questions:  How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Listen in as Ryan gives his thoughts on those questions, reveals insight on the past and present, and explains what you should be doing to ensure you are propelled to the top when the economy shifts once again. 

In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line.  Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market. 

What if your marketing doesn’t work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn’t sell a single thing?  If you read those words and immediately thought, “I’d be a failure,” you’re not alone.  Tune in to today’s episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing isn’t working. 

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth.   Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision.   In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downturn.

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong.  I’m NOT about the hustle (Gary Vee)  mentality, but it’s nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your offers sometimes.  Tune in to hear this raw and real episode about struggles and insights and the important conversations that need to be had around these topics.