Embodied CEO

Emily Hirsh
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5 snips
Sep 29, 2022 • 22min

445: These 3 Things are Losing You Money With Your Webinars

Webinars are an art. An art of selling.  Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation.  If your sales aren’t where they need to be, improving your webinar could be one of the single most important things you do to change those conversions.  In today’s episode, I’m sharing with you 3 ways you can improve your webinar, provide incredible value, and avoid losing money along the way. Listen in!
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Sep 27, 2022 • 18min

444: We’ve Seen a Big Shift in Marketing Recently! Here’s What It is...

In today’s podcast, I’m sharing a BIG shift we’ve seen in marketing recently….and seriously, it’s a HUGE deal.  I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data,  and I am so excited that what I thought was happening, IS happening.  You’re going to want to hear this. Tune in!
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Sep 22, 2022 • 13min

443: Make More Sales by Connecting Your Funnels & Offers

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us.  Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what’s simple to me,might be the missing piece for some of you.  Connecting your funnels and offers is a simple, yet crucial step in making more sales. In today’s episode, I’m sharing how to weave your funnels together, why this generates more sales, and what questions you should be asking to ensure you are providing your customers an absolutely epic experience.
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Sep 20, 2022 • 25min

442: The Lies the Industry is Telling You

Today, I’m bringing back my most downloaded episode from this past year, and it’s all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you.  I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you.  Listen in as I weed out the lies, ditch some of the worst advice, and uncover the truth.
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Sep 15, 2022 • 19min

441: 95% of You are Missing This in Your Marketing - Behind the Scenes Day #6

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that you still be refining.  We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my ‘Behind the Scenes’ series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.
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Sep 14, 2022 • 14min

440: Secrets To Successful Paid Ads - Behind the Scenes Series Day #5

I’m back with the 5th episode in our ‘Behind the Scenes’ series, and today I’m sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven’t listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bust. These are key pieces your marketing can’t afford to miss. Once you have that initial framework in place, let’s dive into the next step.  In this episode, I’m sharing paid ad secrets that are so simple, yet no one does them (not even most marketing agencies). These are secrets that will launch you straight to success. Tune in!
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4 snips
Sep 9, 2022 • 18min

439: Make Your Sales Goals Achievable & Simple Doing This - Behind the Scenes Series Day #4

95% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals.  At Hirsh, we eat, breathe and sleep numbers. In fact, it’s where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again.  Let’s recap. That’s: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhelm out of marketing and makes it simple.  If you aren’t crystal clear on your numbers, or if your marketing efforts have felt like throwing spaghetti at a wall, tune in to hear more about this critical component on day 4 of my “Behind the Scenes” series.
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Sep 8, 2022 • 18min

438: How To Garner Attention & Stand Out From The Noise - Behind the Scenes Series Day #3

It’s day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates.  Yes, you heard that right. Those copy and creative templates you are following?  Throw. Them. Out.  Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn’t sound a thing like anyone else’s.  If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique.    Tune in to hear why: - attention is currency - overcomplicated copy isn’t stopping the scroll - refusing to outsource may be hurting your business - testing isn’t optional - your copy and creative must bring out emotion - and MORE.
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7 snips
Sep 7, 2022 • 25min

437: The Secret To Attracting & Converting Buyers - Behind the Scenes Series Day #2

If your marketing strategy isn’t bringing in and converting leads, then something isn’t working…and I’m willing to bet it’s your messaging.  Messaging is how you talk to your audience; it’s how you connect with your leads; it’s how you sell your offer; it’s how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers.  In this second ‘Behind the Scenes’ episode, I’m explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn’t working. Listen in!
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Sep 6, 2022 • 24min

436: Creating A Guaranteed To Convert Marketing Strategy - Behind the Scenes Series Day #1

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I’ve spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren’t even sure where to begin with their own strategy.  After years in digital marketing, I’ve discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer.  Tune into this first episode of my new ‘Behind the Scenes’ series, as I reveal what important questions you should be asking yourself about your audience…questions that will literally make your marketing strategy come to you.

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