Embodied CEO

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that you still be refining.  We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my ‘Behind the Scenes’ series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.

I’m back with the 5th episode in our ‘Behind the Scenes’ series, and today I’m sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven’t listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bust. These are key pieces your marketing can’t afford to miss. Once you have that initial framework in place, let’s dive into the next step.  In this episode, I’m sharing paid ad secrets that are so simple, yet no one does them (not even most marketing agencies). These are secrets that will launch you straight to success. Tune in!

95% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals.  At Hirsh, we eat, breathe and sleep numbers. In fact, it’s where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again.  Let’s recap. That’s: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhelm out of marketing and makes it simple.  If you aren’t crystal clear on your numbers, or if your marketing efforts have felt like throwing spaghetti at a wall, tune in to hear more about this critical component on day 4 of my “Behind the Scenes” series.

It’s day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates.  Yes, you heard that right. Those copy and creative templates you are following?  Throw. Them. Out.  Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn’t sound a thing like anyone else’s.  If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique.    Tune in to hear why: - attention is currency - overcomplicated copy isn’t stopping the scroll - refusing to outsource may be hurting your business - testing isn’t optional - your copy and creative must bring out emotion - and MORE.

If your marketing strategy isn’t bringing in and converting leads, then something isn’t working…and I’m willing to bet it’s your messaging.  Messaging is how you talk to your audience; it’s how you connect with your leads; it’s how you sell your offer; it’s how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers.  In this second ‘Behind the Scenes’ episode, I’m explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn’t working. Listen in!

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I’ve spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren’t even sure where to begin with their own strategy.  After years in digital marketing, I’ve discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer.  Tune into this first episode of my new ‘Behind the Scenes’ series, as I reveal what important questions you should be asking yourself about your audience…questions that will literally make your marketing strategy come to you.

In everything, there are seasons and cycles.  In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily going to work during the recession.  In the digital marketing world, we are in a cycle, too.  The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren’t willing to show up for anything less.  That is changing.  With buyer hesitancy skyrocketing and profits down, 90% of people aren’t jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now.  In today's episode, I'll show you how to support those who aren’t ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.

Are you constantly looking for a “one size fits all” solution to your marketing, hoping to just plug in your information and be on your way to sales?  Maybe you’ve even signed up for programs that promise you immediate success with their “perfect blueprint” only to be met with disappointment?   I’m here to tell you today that there is no successful marketing strategy that is simply a plug and play.  Why? You are unique.  Your business is unique.  Your offer is unique.  The audience you target is unique.  Your marketing strategy should be tailored to fit the unique aspects of you and your business.  It’s time to tune in, push the gimmicks aside, and discover what may be hindering your success in marketing AND costing you time and money.

Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make changes where needed as quickly as possible.   In this podcast episode, I’m sharing with you 6 things that ARE working right now in strategy and in ads.  Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more!  Tune in to hear how you can implement what’s working into your marketing strategy, and see a difference in your results. 

On today's episode, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it happen.  I have a simplified method that will instantly improve your marketing results:  —> Set Projections —> Gather Data —> Take Action If you aren’t following these steps in your marketing, or worse…you’ve just been throwing spaghetti at a wall hoping for positive results…tune in to hear how you can implement this proven method and reach your marketing goals.