Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Dec 13, 2022 • 15min
465: What to Do If Your Marketing Isn't Working
Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off. Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.
Dec 8, 2022 • 18min
464: How to Know if You Should Be Running Paid Ads
Is your business ready for paid ads? You might think I’m going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn’t black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode will provide you clarity and a TON of value. Listen in to find out more!
Dec 6, 2022 • 17min
463: The 5 Most Important Parts To A Successful 2023 Marketing Strategy
We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that will lead to results going into 2023. Plus, I share some inside tips that I will reveal in my live intensive workshop coming up this Thursday. Listen in, you don’t want to miss this episode!
Dec 1, 2022 • 22min
462: Inside Intel from Over $700k in Black Friday Revenue
Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far. Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results. If you want some behind the scenes on how we were able to capitalize on warm traffic (and the work you’ve already done this past year) to produce such incredible results, you’ll want to listen in! I dive into CPM’s, timing, audience, consistency, copy & creative, and more, so you’ll be in the best position when Black Friday rolls around next year!
Nov 29, 2022 • 19min
461: Will Your Sales Dip in December? Everything You Need to Know About Marketing Right Now
I’ve witnessed so many businesses just stop marketing during December. Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began. That doesn’t have to be the case. You CAN (and should) go into December with the mindset of “this can be the BEST month of my year!” If you’re wondering if your sales will take a dip during the upcoming holiday season or what you should do to make December the best month of your business year, listen in! I’ll be shedding light on that, throwing in some tips, and sharing what questions you need to answer to succeed this month.
Nov 25, 2022 • 30min
460: Is Digital Media Completely Changing Again? Get the Inside Scoop.
Over the past couple of months, I’ve been spending some time on TikTok silently observing. If you haven’t quite realized it yet, here’s a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead.What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks and skills, and they are loving the way TikTok delivers those to them. If you are wanting to use TikTok to gain followers and advertise, you have to create the content the platform and users want. Based on your business, how do you produce what they are looking for? If you have considered (and you should!) using TikTok or Reels as a means for promoting your business, tune in to hear why your ability to story-tell and create incredibly engaging content is a must, and how this shift in digital marketing will impact you.
Nov 22, 2022 • 25min
459: The Mindset Shift that Changed Everything for Me
Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren’t they moving as quickly as me? If I was doing this, that would never happen. I could do this faster if I did it myself. Ugh, I can’t believe this! If you’ve thought those thoughts or even said them aloud, you aren’t alone. I’ve been there too. A while back, I made a massive mindset shift around those thoughts and feelings. I realized that having those negative thoughts and conversations did nothing good for me, my team, or my company. I wanted positivity, productivity, and gratitude instead. If this is something you are struggling with, listen in to find out how you can walk away from the negativity and frustrations, and take positive action that will impact your business (and you) for the better. ← This is life changing. Tune in!
Nov 18, 2022 • 18min
458: This Underrated but Still Wildly Effective Marketing Strategy - Secret Strategies Series #5
Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing. Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind. With the addition of social media, I honestly think people have truly lost sight of just how impactful email marketing can be. Here’s what I know to be true - your email list is an asset. If you have leads that open up your emails and consume what you send, you will never have to worry about your business. All you have to do is serve those people and solve their problems, and the sales will keep flowing.
Nov 17, 2022 • 27min
457: Increase Your Sales Conversion With This - 2022 Secret Strategies Series #4
In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions. It’s probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you’re having with your audience and leads. The goal is connection. Makes sense, right? But HOW to do that, and how to do it really well, isn’t always as obvious. So if you are looking for tactical ways to build those relationships with your audience (and in turn, increase those sales conversions), look no further. This episode is chock-full of strategies that are working right now in our client accounts, and you can implement them today.
Nov 16, 2022 • 18min
456: Double Your Webinar Show Up & Engagement Rate - 2022 Secret Strategies Series #3
It’s day 3 of my 2022 Secret Strategies series, and if you’re using webinars but struggling with LOW show up rates, this one’s for you. When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined. Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today’s episode, I share valuable strategies (like not offering a replay!) that will help you avoid common mistakes and improve the overall success of your webinars.
