Embodied CEO

For today’s episode, I’ll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching the halfway point of the year, it’s the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we’re utilizing our resources.  Throughout the episode, I’ll explore how the allocation of resources can vary depending on the stage of your business. I’ll also address the question of when to invest in paid ads and the importance of understanding your ideal customer and crafting a compelling offer.  I cannot emphasize enough the need to have realistic expectations and avoid making investments that could potentially jeopardize your business’s financial stability. Remember, every decision, even those that don’t go as planned, is an opportunity for growth and learning. Let’s dive in and discover how you can strategically leverage your resources to grow your business! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue.  Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your offer and messaging. By staying attuned to your audience’s needs and making necessary shifts, you can create a dream offer that resonates with them and achieves outstanding results.  Tune is as I delve deeper into these factors and explore how you can overcome the challenge of getting leads without making sales, while also unraveling the simplicity behind effective marketing strategies.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today’s episode, I’ll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you’ll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time.  Your business cannot afford to slow down entirely if you aim for continuous growth. Listen in as I dive into each part and explore how to create a successful summer marketing strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don’t always work out as we envision. There’s a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adapt becomes essential. Throughout this episode, we’ll explore real-life examples and discuss how to incorporate the ability to pivot into your business and marketing strategies. If you’re ready to discover the most important strategy in your business and marketing, listen in. Let’s embrace the uncertainty and unlock new levels of success!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, even while you're enjoying some well-deserved time off. I'll be diving deep into these strategies, providing you with practical tips and techniques to tailor your content, marketing, and lead generation efforts to meet the unique demands of your audience during the summer season. Listen in if you’re eager to learn more and hear some tips to help you create your own marketing strategy for the summer. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you.  Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey.  Remember, success is not reserved for a select few—it's attainable for anyone willing to embody these traits and put in the necessary work. So, tune in to discover how you can cultivate these traits to unlock your full potential as an entrepreneur! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of expanding her reach and making a great impact. Throughout the episode, Adrienne provides valuable insights and lessons she has learned along her journey, including the importance of consistency, perseverance, and the willingness to learn and adapt.    During our conversation, we uncover the strategies and mindset that have contributed to Adrienne’s remarkable success. Join us for an episode filled with inspiration, tips, and advice from an exceptional entrepreneur. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon owners who were eager to improve their assistant programs. As Lacey's business grew, she recognized the need to level up her marketing strategies. Lacey and I discuss the power of consistency, showing up, and executing ideas quickly. Lacey's willingness to adapt and learn from her mistakes has been instrumental in her journey to building a thriving six-figure business. She emphasizes the need for continuous growth, recognizing the value of having a coach and mentor to hold her accountable and guide her along the way. Listen in to hear our inspiring and insightful conversation that sheds light on Lacey’s remarkable journey from a salon owner to successful educator, offering valuable lessons and strategies for entrepreneurs in any industry.  _______________________   Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

In today's episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care.  She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked.  Join us as we explore Jeanne's journey, the importance of listening to your audience, and the power of staying focused on solving problems while continuously improving your strategies. Jeanne's story is a testament to the resilience and determination required to build a successful business while making a positive impact on others. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

On today’s Client Interview Series episode, I’m chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importance of truly understanding your audience, nurturing relationships, and maintaining authenticity in your marketing efforts.  Join us as we dive into Hannah's marketing journey and discover how she achieved rapid audience growth through strategic advertising. Don’t miss this one!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential