Lab Coat Agents Podcast

Misti Bruton, Broker, and Realtor at AVO Realty in Austin Texas talks to the Lab Coat Agents Podcast host Jeff Pfitzer about her successful, ever-evolving career in real estate in the Central Texas area. Learn firsthand from Misti Bruton how she has been able to balance growth and profitability cycles, delegate and ease into her strengths as a team leader, and how she has been able to add an average of a dozen new real estate agents every month. Episode Highlights: Misti Bruton discusses how she got started in real estate What temporarily took Misti Bruton out of the real estate business and what brought her back Misti’s hiring process The size of Misti’s team What Misti attributes to her brokerage’s massive growth   What is required of realtors that don’t have a deal pending How to balance growth and profitability How Misti Bruton is able to add 12 new agents a month What being a good leader in the face of adversity means to Misti What it takes to lose money without losing faith If you aren’t ready to be a team leader, find a great team Align yourself with positive people doing things you want to do 3 Key Points: From the 15th to the 15th of each month, Misti requires each agent to have at least one deal pending in escrow. If not, they go into a boost program that walks them through what they need to do to get a deal pending. For accountability, Misti uses morning huddles, daily commitment for excellence sheets, weekly Wednesday happy hour two-hour call nights, Monday sales training, and CRM databases. If you can’t put a recruiter on salary, you can hire one on commission dependent on their production. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lab Coat Agents Live: labcoatagentslive.com Misti Bruton: Linkedin  Facebook AVO Realty: greatertexashomes.com Email: Misti@AVOrealty.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Kyle Whissel, CEO/Team Leader at Whissel Realty Group brokered by eXp Realty, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about how to use video to generate business, not just views and likes. Kyle Whissel shares how he nailed interest in video with multiple content segments, an expanded team, and managed to be the first in San Diego to become number one for both volume and units in real estate. Episode Highlights: How Kyle Whissel first got started in real estate At what point did Kyle evolve the game of real estate with video? The strategies and ideas behind the videos How doing videos with business owners has benefitted Kyle’s business Is there a consistent interviewer for the videos? How videos should begin in order to grab people’s attention immediately Should you cover your area on a macro or micro level? The types of video segments Kyle Whissel is creating How Kyle finds the content to turn into videos Why you should be taking quality, consistent content seriously Get good quality likes by inviting the people that reacted to your videos to like your page Answer the comments on your videos and ask them a question in return Start a community group and create engagement by asking questions The best advice Kyle Whissel can give to beginners How to keep from getting discouraged 3 Key Points: Kyle Whissel hired two videographers, 40 hours a week each, averaging a video a day on average, with 5-7 videos spun off of each of them. People don’t just want to see real estate videos. Give them other content that they care about. Food, fashion, fitness, and family are the four types of content that people consistently consume. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lab Coat Agents Live: labcoatagentslive.com Kyle Whissel: Linkedin  YouTube  Instagram Whissel Realty: Whisselrealty.com Media Mayor Mastermind: MediaMayorMastermind.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Andrew Greer, a top real estate developer in San Diego, CEO of Thomas Strafford Investments and Co-Founder and CEO at the Better Tomorrow Group, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about owner financing and quality opportunity zones. Andrew will help you understand why it is important for real estate agents to understand these concepts, along with seller carry back when talking to investors and developers. Episode Highlights: How Andrew Greer used sock puppets to grow his brand What are qualified opportunity zones? How to find out about getting involved in qualified opportunity zones What led Andrew down this path of qualified opportunity zones What is the Urban Land Institute? The best strategy that Andrew recommends How an agent can use seller carry backs to their advantage What is seller financing and how does it work? How you should go about working with a real estate attorney The percentage of real estate agents that know their zoning codes Andrew discusses demoing houses and doing videos around them Andrew’s involvement with Air BNB properties What is a longtail keyword? 3 Key Points: Know where the qualified opportunity zones are in the real estate areas that you are investing in. Always hire a real estate attorney. Know your zoning codes. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Andrew@Thomas-Strafford.com Facebook: Andrew Thomas Greer Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation.    Episode Highlights: Tonya Eberhart and Michael Carr talk about how they got their start with personal branding How the concept behind BrandFace took off Where BrandFace came from What BrandFace can do for its clients How Michael’s business benefited from BrandFace Do clients ever fear being pigeonholed by being known for one city?   The areas Michael sells real estate in Put your focus where you want your outcome to be Tonya and Michael give examples of realtors they've branded How they formulate their clients’ personal brands The next step after identifying their client’s brand Content is everywhere you look if you start thinking that way The ideal real estate client The resources, and value, BrandFace offers in their workshop groups BrandFace clients are coming from all over The size of BrandFace’s team How to reach BrandFace if interested in working with them 3 Key Points: The secret of Michael’s success is going all in. BrandFace’s three-step process is: define, develop, and display. People don’t do business with a logo. They do business with a person. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Linkedin: Tonya Eberhart Linkedin: Michael Carr BrandFace: BrandFaceRealEstate.com Connect with Lab Coat Agents: Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Josh Team, President at Keller Williams Realty talks to the Lab Coat Agents Podcast hosts Tristan Ahumada and Nick Baldwin about the future of real estate. Josh discusses the impact that disruptors like Open Door, Zillow, and Realtor.com are having on the industry, how brokerages like Keller Williams are using technology to assist agents with responding to this shift, and ways the industry can work for everyone involved. Episode Highlights: How Josh Team sees the world of real estate changing for agents The impact of discount brokerages on the real estate market The potential impact on commissions with this market shift Why brokerages are focused on leveraging technology for their agents How agents can think outside of the box to compete with companies like Zillow On-demand information works in other industries, like pizza delivery and streaming services, and can be applied to real estate Are agents buying leads or are they buying transactions? How localized real estate marketing can benefit agents Why Josh thinks agents push so hard on promoting a brokerage brand When the Real Estate industry continues to share and push each other to higher standards, then agents and consumers, across the board, can benefit Josh Team discusses Keller Williams, iBuyer program 3 Key Points: How many people want to buy and sell homes, and how the economy is doing, have more impact on the demand in the industry than technology. The key to adjusting to every business shift is identifying ways to maintain or improve overall profitability. Take the superpower of the agent, and marry that with a curated one-to-one technology experience, and the industry wins. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Linkedin: Josh Team Keller Williams: Josh Team

Even before Tami Edwards got into the real estate business, she knew that creating opportunities meant becoming the It Girl in her local community. Her family was struggling in the aftermath of the market crash, and even though it was terrifying, Tami put herself in situations where she could meet and build relationships with local VIPs. When she became a realtor, Tami had already branded herself as a local celebrity, and her reputation—combined with a willingness to hustle—accelerated Tami’s success. Tami Edwards is the co-owner of Team Bjorkman Real Estate, a top-performing team serving the Santa Clarita, San Fernando, Conejo and Antelope Valleys. Tami’s real estate career began in 2013, and in her first year, she sold 66 homes. Tami became partner at the firm in 2014, and she is on track to do 200-plus transactions this year. Tami is also the cohost of SCV Today, a local talk show she created to promote local nonprofit organizations. Today, Tami joins Jeff to share her journey from rock bottom to real estate. She explains the steps she took to rub elbows with the ‘right people’ in her community and how the relationships she built led to the opportunity at SCV Today. Tami discusses her friendship with Mike Bjorkman, offering insight around how he finally convinced her to join his real estate team and how much she hustled that first year. She also describes her all-in social media strategy and her status as the go-to local expert in the community. Listen in as Tami reminds us that the only barriers are the ones we place on ourselves and learn how to follow her lead and become a local celebrity in YOUR town! Key Takeaways How Tami and her family lost everything after the market crash Tami’s motivation to take a receptionist job at the local paper Tami’s genius move to become the face of the Chamber of Commerce How Tami landed the opportunity to do her own talk show How Tami built her show while her family was homeless Tami’s insight around how thoughts become things How Tami’s talk show led to her friendship with Mike Bjorkman How Mike finally convinced Tami to come work with him Tami’s first year in real estate working 10 hours/day to sell 66 homes Why it’s crucial for real estate brokers to invest in good people Tami’s advice for realtors to go all-in on social media Tami’s status as the go-to local expert in her community Connect with Tami Edwards Team Bjorkman Real Estate Tami on Facebook Call (661) 373-5595 Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Closing Table Mastermind

Your mind is not your friend. It’s a Drunk Monkey, predicting failure before you’ve even arrived at the listing presentation or dialed the FSBO. Is there a way to hit the mute button on that Drunk Monkey and its negative forecast? How much more could you accomplish with a quiet mind? What would it mean for your business if you could show up as the best version of yourself? Matthew Ferry has 25 years of experience coaching top performers in the real estate industry and on Wall Street to achieve Enlightened Prosperity. His books and seminars leverage his proven methodology, The Rapid Enlightenment Process, to support clients in realizing profound states of joy and success in work and life. Matthew’s most recent release is Quiet Mind Epic Life: Escape the Status Quo & Experience Enlightened Prosperity Now. Today, he joins Tristan to explain why it’s important for entrepreneurs to cultivate a quiet mind. He discusses why our survival mind dominates, even when we’re not in a survival state, and describes how a quiet mind can help us see opportunity others do not. Listen in for Matthew’s 4-step process to achieve rapid enlightenment and learn his top practices for achieving a quiet mind. Key Takeaways Why Matthew chooses to serve the high-conscious go-getter Why it’s important for entrepreneurs to cultivate a quiet mind Matthew’s 4-step process to rapid enlightenment See unconscious reflex of Drunk Monkey Correct + heal hidden motives to survive Connect with enlightened perspectives (all is well) Develop skill set of recontextualization How a quiet mind helps you identify opportunity others do not The relationship between a quiet mind and an enlightened state Why the survival mind dominates when we’re not in a survival state Matthew’s work with leaders in real estate and on Wall Street Two practices for cultivating a quiet mind Admit that mind not friend Embrace/celebrate failure How to respond when the Drunk Monkey forecasts the negative How to commit to a thriving + enlightened life Connect with Matthew Ferry Matthew’s Website Quiet Mind Epic Life: Escape the Status Quo & Experience Enlightened Prosperity Now by Matthew Ferry Epic Life Live Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources The American Institute of Stress Earl Nightingale Mike Ferry Real Estate Coaching Billions on Showtime

“If you live in the world with an open palm … the universe can put more in. If you live with a closed fist, and you’re scared, and there’s limited resources—I can’t put any more into a closed fist, can I? An open palm, I can place more in. If you approach everything like that, it’s amazing what happens.” Hosting events helps real estate professionals stay in front of their sphere and build a brand in the community. It gives agents a reason to reach out to their database with something to give and provides value to the attendees, the venue, the vendor-partners, and the agents themselves. But what goes into the planning and execution of an epic event? And how do you make sure that all of the stakeholders involved have a positive experience? Dan Baltzer leads the Pinnacle Team of 45 agents with Realty Group in Minneapolis-St. Paul. Today, he joins Tristan and Jeff to explain how he leverages events to grow his real estate business. He offers insight on planning a megaevent, from conducting early site visits to communicating with invitees to mapping out traffic patterns. Dan shares the details of his team’s upcoming Avengers movie experience, discussing how it has grown since last year and how he thinks about engaging different age groups at a single event. Listen in for Dan’s advice on approaching vendor-partners in the community to help offset the cost and learn why the experience you provide is the most important aspect of hosting an event! Key Takeaways How events help you stay in front of your sphere + build your brand How events give agents a reason to reach out to their database Dan’s insight on why the experience you provide is most important How Dan is leveraging automation to reduce the no-show rate The agent’s primary role in delivering the experience at events Why Dan does a site visit at the venue in advance of an event How Dan drives traffic to vendor-partners at Pinnacle events The four groups Dan considers to be stakeholders at a given event The details of the Pinnacle Team’s upcoming Avengers movie event How Dan and his agents follow up with attendees after an event Dan’s advice on engaging different age groups at a single event How to approach vendor-partners to offset the cost of an event Connect with Dan Baltzer Pinnacle Team Dan on Facebook Dan on Club Wealth Email dan.baltzer@pinnaclerealtymn.com Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Realty Group Dan’s Movie Event Video CallAction Zapier

The real estate community spends a lot of time talking about the brokerages that are becoming tech companies. Meanwhile, many tech companies are gradually turning into brokerages, dipping into agent commissions and adding title, mortgage and escrow services to their offerings. How will this trend impact realtors? What can we do to compete with the iBuyer model? Is there a way to steer consumers away from the portals and bring them into our ecosystems? Howard Tager is the Cofounder and CEO of Ylopo, a next-generation digital marketing solution for real estate professionals. The platform is designed to help agents and loan officers build a brand and find more clients. Prior to Ylopo, Howard served as the Founder and CEO of TigerLead Solutions, a real estate tech company built to attract, cultivate and close home buyer and seller leads, until its acquisition in 2012. Today, Howard joins Tristan and Jeff to discuss how tech companies are becoming brokerages, taking commission splits and adding affiliated services to their offerings in order to grow. He explains why it’s dangerous for agents to rely solely on portal leads and why it’s crucial to build your own database and then keep those consumers in YOUR ecosystem. Listen in for Howard’s advice on competing with iBuyers and learn how to develop a strong digital marketing plan and differentiate yourself with a unique selling proposition. Key Takeaways Howard’s background as an entrepreneur building transformative businesses How integration differentiates Ylopo from other real estate tech solutions How brokerages are becoming tech companies to keep and recruit agents Why tech companies are taking commission splits + offering affiliate services The value in building a database and keeping consumers in your ecosystem The danger in building your business solely on portal leads Why real estate agents are more like legal professionals than salespeople How realtors can serve consumers with a strong digital marketing plan Why it’s crucial for agents to differentiate themselves with a USP How agents can compete against iBuyers with hyperlocal marketing How realtors can leverage the instant buyer tactic to generate seller leads Howard’s advice around focusing your efforts at the top of the funnel The potential for banks and big brands to become real estate brokerages Howard’s prediction that marketing will heat up among recognized brands Howard’s insight on what Gary Keller is doing right and what he’s missing Connect with Howard Tager Ylopo Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources 2018 NAR Home Buyer and Seller Generational Trends Report Howard’s Video on Real Estate Lead Generation & Nurture

For brokers with a strong work ethic, the coming downturn is not necessarily a bad thing. In fact, Marc King sees the shift as an opportunity to attract top producers and gobble up market share, capitalizing on the moment to generate lifelong wealth. Marc is a 20-year veteran of the real estate business and current Team Leader and Market Share Developer of Keller Williams Realty Chesterfield. Today, Marc joins Tristan, Nick and Jeff to offer insight around the coming shift and discuss hiring talent in a downturn. He explains why skill is more important than speed and how top producers will seize the moment to gain market share. Marc also speaks to the value of building your database, investing in your real estate business differently in a down market, and developing the willingness to adapt and change. Listen in for Marc’s advice on attracting talent through time, leverage and opportunity—and learn how you can make use of new tech to WIN despite the downturn! Key Takeaways Marc’s advice on doubling your lead gen in a market shift Why skill is more important than speed in a down market Marc’s insight on attracting talent rather than chasing it How top producers will seize the moment to gain market share How it will take twice the activity for the same closing numbers The value of becoming a local expert who knows your market How to approach investing in your business in a downturn The significance of being willing to adapt and change Marc’s tips on how to approach hiring in a down market How to turn an office around by creating opportunity for others How the predictive analytics of emerging tech will help agents Why building your database is more important than ever Connect with Marc King Marc on LinkedIn Marc on Facebook Marc at Keller Williams Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources KW MAPS Coaching Jeff Glover & Associates LCA Events LCA1