Branding Yourself as a Local Celebrity – with Tami Edwards - EP08

Even before Tami Edwards got into the real estate business, she knew that creating opportunities meant becoming the It Girl in her local community. Her family was struggling in the aftermath of the market crash, and even though it was terrifying, Tami put herself in situations where she could meet and build relationships with local VIPs. When she became a realtor, Tami had already branded herself as a local celebrity, and her reputation—combined with a willingness to hustle—accelerated Tami’s success. Tami Edwards is the co-owner of Team Bjorkman Real Estate, a top-performing team serving the Santa Clarita, San Fernando, Conejo and Antelope Valleys. Tami’s real estate career began in 2013, and in her first year, she sold 66 homes. Tami became partner at the firm in 2014, and she is on track to do 200-plus transactions this year. Tami is also the cohost of SCV Today, a local talk show she created to promote local nonprofit organizations. Today, Tami joins Jeff to share her journey from rock bottom to real estate. She explains the steps she took to rub elbows with the ‘right people’ in her community and how the relationships she built led to the opportunity at SCV Today. Tami discusses her friendship with Mike Bjorkman, offering insight around how he finally convinced her to join his real estate team and how much she hustled that first year. She also describes her all-in social media strategy and her status as the go-to local expert in the community. Listen in as Tami reminds us that the only barriers are the ones we place on ourselves and learn how to follow her lead and become a local celebrity in YOUR town! Key Takeaways How Tami and her family lost everything after the market crash Tami’s motivation to take a receptionist job at the local paper Tami’s genius move to become the face of the Chamber of Commerce How Tami landed the opportunity to do her own talk show How Tami built her show while her family was homeless Tami’s insight around how thoughts become things How Tami’s talk show led to her friendship with Mike Bjorkman How Mike finally convinced Tami to come work with him Tami’s first year in real estate working 10 hours/day to sell 66 homes Why it’s crucial for real estate brokers to invest in good people Tami’s advice for realtors to go all-in on social media Tami’s status as the go-to local expert in her community Connect with Tami Edwards Team Bjorkman Real Estate Tami on Facebook Call (661) 373-5595 Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Closing Table Mastermind