Lab Coat Agents Podcast

Steve Heroux, Founder at Victory Selling in San Diego, talks to host Jeff Pfitzer on this episode of the Lab Coat Agents Podcast. Steve is a nationally-renowned speaker and an authority on sales success, development, and performance. Steve trains talent across multiple business segments, and pushes his clients to make the leap towards 6-figure sales results. Steve Heroux discusses sales integrity and creating a balanced life in the process.    Episode Highlights:  Steve Heroux shares his background in sales, going from a self-proclaimed introvert to selling knives Why Steve left his successful job to become a trainer  Steve talks about sales jargon that tries to be all things to all people The tips that Steve recommends to become better at real estate sales The difference between coaching and training, according to Steve Heroux What can be learned from Steve’s training?  It takes the average person 22 years to make 6-figures   Study the habits of successful people to become a great salesperson  What people may be doing wrong if they find they can’t break through to the next level  The best way to do follow-up and nurturing of clients Identify who you are, and have discipline  The go-to book that Steve Heroux recommends    3 Key Points: Put your happiness above just making money.  There is a difference between sales and marketing.  12% of salespeople get to 6-figures+.   Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Steve Heroux: Linkedin    Facebook   Instagram Victory Selling:  Website  Email Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Steve Wayne, Founder and CEO of ProspectNow in San Francisco, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Steve has a background in mechanical engineering and software development but found his way into a real estate career. Learn about how he created technology solutions for lead generation, and his formation of ProspectNow, a data-driven platform that enhances prospecting.    Episode Highlights:    Steve Wayne shares his background  How ProspectNow got started  At what point in his process did the ‘light bulb moment’ occur?  What sparked Steve’s entrepreneurial spirit  How ProspectNow can help real estate agents get more listings  What Steve Wayne says to somebody that is afraid of dialing in to a type  The best agents make the best use of the best tools  The forms of digital marketing ProspectNow is marketing to ProspectNow is invested in the success of the real estate agent    3 Key Points: Technology is only a friend of the agent.  If you buy the properties that ProspectNow tells you to, they are about twice as likely to sell.  To build a machine-learning model properly, you have to know your data and the model will tell you what is most predictive.    Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Steve Wayne: Linkedin  Twitter ProspectNow: prospectnow.com   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Ben Bacal, Founder and CEO of Ben Bacal Real Estate and RILA, INC in the Greater Los Angeles area, talks to the Lab Coat Agents Podcast hosts Jeff Pfitzer and Tristan Ahumada. Ben Bacal discusses how he built his luxury business in Los Angeles by door-knocking in Beverly Hills. Ben also shares his most recent technology creation that was built to generate free leads for agents.  Episode Highlights:  Ben Bacal shares how he got into real estate.  Ben’s first year in real estate  How did things get to the point of going from Venice Beach to Beverly Hills? Ben’s ‘drive knocking’ strategy  What is RILA all about?  How Ben is driving traffic for people to find RILA  How RILA is different from similar services  The next phase of RILA Is door-knocking still allowed in the area?   Ask big agents what they are looking for, and go out and get it for them  3 Key Points: Ben Bacal actually did real estate work for superstar actor Leonardo DiCaprio.  RILA is adding social features, price estimates, and the ability to boost your listing.  Leveraging has been key to Ben Bacal’s real estate success.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Ben Bacal: Linkedin  Website  Academy RILA app Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

On this episode of the Lab Coat Agents Podcast, Jenny Wemert, Team Leader/Realtor at Wemert Group Realty in Orlando, Florida, talks to host Jeff Pfitzer. Find out how Jenny has built a long-term staff of reliable team members, the elements that have contributed to her strong company culture, and what it takes to put people first.  Episode Highlights:  Jenny Wemert shares her upbringing and background  What brought Jenny towards creating a team  The advice Jenny would give to a struggling agent looking to scale and leverage    How Jenny goes about hiring staff members Jenny Wemert talks about the team she has created  What does ‘Ubuntu” mean?   Jenny shares the story behind “we-mates”  What are the strongest tactical pieces of her business? The best place to go for leads Learn to be the best agent you can by joining a top-tier team  The overall advice Jenny Wemert has for growing or joining a team  3 Key Points: The skills Jenny would look for in an assistant if she was starting all over would be in graphic design, a good writer, video production, websites, social media, and technology.  “Ubuntu” is an African proverb that says “I am because we are.”  We-mates are what teammates at Wemert Group Realty call themselves.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jenny Wemert: Linkedin Wemert Group Realty: wemertgrouprealty.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Michael LaFido, Founder at Luxury Listing Specialist Certification (LUXE), Realtor, and Author, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Michael LaFido discusses how he went from being a part-time real estate agent to becoming a luxury listing specialist. Learn how to break into gaining trophy listings, resources for growing in the high-end market, and the nuggets of knowledge that have expanded Michael LaFido’s business.  Episode Highlights:  Michael LaFido shares his upbringing and background What Michael was doing when he was working part-time early on in his life Michael’s advice for part-time agents looking to expand The biggest factor that contributed to Michael LaFido’s success  How Michael handles by-owner situations and gets the word out How did Michael LaFido elevate to becoming the luxury listing specialist?  The categories most homes fall into How agents can use trophy listings to gain credibility Michael is a big believer in content marketing  Don’t “what-if” yourself to the death of your real estate career YouTube is one of the primary search sources for Google  How long do you really want to hold onto a listing?  Getting an appraisal upfront is an investment Ways to understand the luxury market better  The educational value Michael LaFido provides  Have three social media platforms that you are consistent and competent in 3 Key Points: You can’t be shy in real estate. Think like a marketer, not an agent.  Think like how the prospect thinks: what is in it for them?  Michael LaFido’s steps to success are having a strong mental foundation, and having the tools and resources.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Michael LaFido: Linkedin  Email Luxury Listing Specialist: Website     Facebook   YouTube   Video Blog   LLS Gear Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer chats with Jesse Peters, Realtor at Re/Max Executives Realty, in Winnipeg, Manitoba, Canada. Jesse “Mr. Social Savvy” Peters shares how to use video for your real estate brand, as well as community branding. Jesse Peters also shares his unique techniques for listing videos, and offers insider tips on how he plans to use video in the future as well.  Episode Highlights:  Jesse Peters shares his background Jesse sold three homes in his first week as a real estate agent His service and sales industry experience benefited him as a real estate agent  Jesse talks about being a football team mascot What was Jesse’s light bulb moment for incorporating video into real estate?  Jesse talks about the early godfathers of video and real estate Where does Jesse Peters think video marketing for real estate will be in a few years?  How Jesse uses listing videos Jesse talks about his team The social media platform where Jesse Peters spends the most time The types of content Jesse shares outside of real estate  Food, family, fitness, and fashion are popular categories for personal content  3 Key Points: Sharing is important. There are no proprietary secrets in this day of social media.  Jesse Peters uses real estate listing videos as a teaser to pre-qualify a buyer.  When there are relevant videos, tag relevant people.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jesse Peters: Instagram  Linkedin  YouTube  Facebook Social Savvy Homes: socialsavvyhomes.ca Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Hal Elrod, International Best-Selling Author of The Miracle Morning and The Miracle Equation, talks to the Lab Coat Agents Podcast hosts Nick Baldwin and Jeff Pfitzer about the 6 habits and routines that successful people practice daily, and how you can get started towards achieving your goals with them. Hal, who has almost died twice, shares his amazing story of overcoming debt and mental and physical stresses to growing his business and improving his daily practices.  Episode Highlights:  Jeff Pfitzer introduces Hal Elrod’s accomplishments.  How Hal Elrod’s The Miracle Morning came about What are the six practices of successful people?  The epiphanies Hal had after discovering the six practices of successful people Why Hal continues to do the miracle morning after all the success he has already achieved  Hal discusses the words “miracle” and “faith”  If you waste your morning you are just playing catch-up for the rest of the day What is Hal’s favorite of the six practices?   Have a deep and meaningful “why” for your actions The actions you must take to fulfill your ‘why,’ and when to do them Your success is inevitable with unwavering faith and putting the time and effort in Why people feel a sense of urgency to want everything right now  Life isn’t about where you want to go, it is about where you are at right now 3 Key Points: The Miracle Morning was written in three years, has sold over 1.7 million copies, been translated into 37 languages, has over 2,000 5-star reviews on Amazon.com, and has been read in 70 countries. The 6 Practice for Successful people include: meditation, affirmations, visualization, exercise, reading, and journaling.  You have to take responsibility for your life, for everything around you and everything inside you.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Hal Elrod: halelrod.com  Linkedin  Twitter “The Miracle Morning”: miraclemorning.com   Books   Facebook Community Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Sharran Srivatsaa, Chief Executive Officer at Kingston Lane and a Principal at Srilo Ventures in Orange County, California, talks to the Lab Coat Agents Podcast host Jeff Pfitzer at LCA Live in San Diego. Sharran talks about the vital lessons he learned while growing his real estate business 10X to over $3.4 billion. Sharran Srivatsaa also discusses how to identify what is broken in your business so that you can fix it to create consistent inventory.  Episode Highlights:  Sharran Srivatsaa shares his background Sharran’s first success story at college  How the exit sale of his first company went  What Sharran did after teaching tennis and getting his MBA What business Sharran and a partner bought in California before Kingston Lane Three things needed to fix your real estate business  Sharran Srivatsaa explains what Kingston Lane can do to help clients gain more traffic  What Sharran tells agents that aren’t willing to consume more learning content  How sustainable is it to put out new content every single day?  The Hook/Story/Offer mindset for creating videos  A great story doesn’t get seen without a great hook to pull people in  Find the “only” statement that you can apply to your video as your hook  What is next for Sharran Srivatsaa? 3 Key Points: Sharran Srivatsaa, and his partner, grew the business they bought in five years from one office with 32 agents and $300 million in sales to 22 offices with 600 agents and $3.4 billion in sales.  The three things to fix your real estate business are traffic, systems, and skills.  Our best clients come from our best clients.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Sharran Srivatsaa: Linkedin   Website  Facebook Kingston Lane: kingstonlane.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Ethan Beute, Vice President of Marketing for BombBomb, a video marketing company for business professionals, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about video creation and how video allows you to share your unique and relatable personality to the consumers that you wish to work with. Learn from Ethan how to humanize yourself via video to your potential customers, how BombBomb works and benefits users, and why videos for your clients don’t have to be perfect.  Episode Highlights:  How Ethan Beute got started with BombBomb What the landscape of the video industry in business looked like when BombBomb first started  How easy is BombBomb to use with email?  The core benefits of using video in business messaging  The paradox of vulnerability  Why you don’t want to serve everyone  You only need to be yourself with video  Ways you can track your content How does latent demand work? Ethan shares his rules for making successful videos Ethan talks about his book and his events  An ideal way to learn from people 3 Key Points: BombBomb has over 45,000 customers.  BombBomb allows you to hit record, receive a countdown, record your message through your webcam, the video gets encoded while recording, you hit stop, and your video is ready to send via email or text.  People are going to feel like they know you before they ever meet you with video.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lab Coat Agents Live: https://labcoatagentslive.com/  Ethan Beute: Linkedin  Twitter BombBomb:  Website  Facebook  Twitter   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

David Culen, Operating Principal at Keller Williams Pacific Estates in Southern California talks to the Lab Coat Agents Podcast host, Jeff Pfitzer, about building real estate brokerages from scratch, necessary leadership skills, cultivating strong relationships, and leveling the abilities of his entire team. This is the ideal episode for anyone who is a team leader, a single agent, or anyone who is considering starting or changing brokerage firms. Episode Highlights: How David Culen got started in the real estate business How the economic crash of 2008 affected David’s business The career shift David made How can you build a great brokerage from the ground up? Hire people that are better than you at something and have the time to do it   The advice David would give to a young or struggling agent looking for a brokerage   What successful agents should look for when looking to work with a new brokerage How to talk to an agent that just wants the highest split 3 Key Points: People want to connect with you if they believe you can take them where they want to go. Find your niche and something that is unique. Make that your value proposition and own it. Clarity is power. Know what you want from your career before you choose a brokerage and mentor. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lac Coat Agents Live: https://labcoatagentslive.com/ David Culen: Twitter  Linkedin  Facebook  Instagram Kwpacificestates.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group