Lab Coat Agents Podcast

During this episode of the Lab Coat Agents Podcast, Tristan Ahumada, Nick Baldwin, and Eric Sachs, of The Breakthrough Broker, interview best-selling author Hal Elrod. Hal shares ideas on how to increase your income by starting with a consistent morning routine that you choose and commit to. You will be inspired. Episode Highlights:  The practice of the miracle morning turned Hal's life around in 2008, during the recession. He decided to figure out how to work on himself to grow his business. Within two months he had doubled his income and it felt like a miracle. SAVERS is the acronym Hal uses in his book. The acronym stands for silence, affirmations, visualization, exercise, reading, and scribing. Hal didn't invent these timeless practices. He realized the world's most fulfilled people have sworn by these practices for centuries. Nobody was doing all six of these practices. Hal is currently fighting cancer and facing the effects of treatment. When we overcome adversity, we can then help others overcome it. He has been asking himself how his miracle morning is different now from how it was in 2008. Affirmations are often misunderstood. Affirm what you are committed to. Affirm why it's crucial that you follow through with your commitment. The purpose of affirmation is repetition. Don’t forget the fundamentals. People often ask if they can do the miracle morning routine at different times of day. Yes, these practices work at any time of day. But the maximum benefit comes from doing them in the morning, when you optimize who you are and take that into your day. There's a compound effect to doing it all together. The Miracle Morning is customizable. You can do it in any duration. Most people do a one-hour miracle morning. The order is also customizable. Silence allows you to calm your nervous system. Affirmations will get you fired up. Visualizations will help you plan for how to achieve the end result. You've got to visualize yourself engaged in the activity today that will move you in the direction of the long-term vision. Visualization can be a type of rehearsal. When you think about your bedtime routine, remember that the first thought you have in the morning is usually the last thought you had before bed. The secret is to feel good first. Make a vow that you're going to experience joy in everything that you do. We need to feel peaceful and grateful even as we're going through these difficult times. Mediocrity is not as comparative as people may think.  Mediocrity is accepting less than we want, than we're capable of, and that we deserve. When we settle for mediocrity, we unconsciously give permission to those around us to do the same. The greatest gift that we can give to another person is to fulfill our potential. Hal discusses his cancer diagnosis and why he decided to pursue chemotherapy to beat difficult odds. When he was twenty years old he created the miracle equation to try to break a company sales record. He shared it with colleagues and it worked for them. First, he had unwavering faith that he would beat cancer. The second decision you must make is to maintain extraordinary effort. Extraordinary effort is consistency. Do one thing every day that moves you in the direction of your mission. Maintain unwavering faith with a written statement that you read every single day with conviction. Hal shares his miracle mantra. Focus on the faith and the commitment you have instead of the fear. The faith fuels the effort and the effort fuels the faith. Hal shares his view on sleep. Try to get 7-8 hours of sleep but tell yourself no matter how many hours you're getting, you're going to wake up energized and enthused. 3 Key Points: The Miracle Morning combines six time-tested practices that have been adopted by highly successful individuals.  The Miracle Equation combines unwavering faith with extraordinary effort.  You can focus on faith instead of fear to create miracles in your life.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Breakthrough Broker Hal Elrod website, Podcast, Youtube Bedtime affirmations   The Miracle Morning (book) The Miracle Equation (book) Love, Medicine, and Miracles (book) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Nick Niehaus, founder of Connect Marketing and Business Video School, an online school that teaches professionals how to create better video. Nick shares how you can change your life by using video, not only as a marketing tool, but as a regular mode of communication.  Episode Highlights:  Nick created Business Video School when he saw people who wanted to create video for their business getting stuck. Remember that video is a shift in communication and it is not going away. Once you get used to this shift, you start to see the benefits. You won’t get anywhere by resisting this shift. If you're looking at other content creators, you have to go through the same process that they went through. Start where they started. People feel more connected to people they see on video. People get the full spectrum of communication from video. Start with internal video. For example, answer your top 5 FAQs into the camera with your best possible answers. A parasocial relationship is a one-sided relationship where Person A has a know/like/trust relationship with Person B, but Person B has no idea who Person A is. The more times you show up in front of somebody, the more likely they are to like you. Use targeted ads to put videos of yourself in front of your ideal customer and then let the parasocial relationship develop over time as a result. If you are strategic, you're building these parasocial relationships with the right people through targeting your ads. When you see a video or a picture of yourself, you're seeing how everyone else normally sees you, but you're not seeing you as you normally see yourself. When you're obsessing about how you look and sound, you can't develop the other necessary skills you need. If you get hung up about having the right equipment, remember that all you really need is your phone. Until you know the basics, it's hard to know what kind of equipment you really need. You could consider buying a tripod or a lapel microphone.  Once you're comfortable making videos, it's time to start thinking about your brand. What you’ll want to do depends on who you’re trying to attract. Pick a few topics and just keep coming back to them. These can be content pillars. Go to your favorite clients and ask them what gets them excited and where they experience pain. Figure out what your ideal customer cares about, and where that overlaps with what you care about. Build habits around making content. Talk about the same things consistently and over time the audience will show up. Jeff shares his five content pillars. Nick talks about Business Video School. They developed a training program that teaches people how to make video from the first step. The homework you create in the course can be used for your own business. Nick will be on weekly Lab Coat webinars throughout June.  This is an opportunity to change your life with video. 3 Key Points: When you’re just starting to make videos, reach out to people who create videos you admire and replicate the process they went through to get where they are now.  Once you’re comfortable making videos, then you will want to focus on targeting the right audience.  Video can change the way you communicate and increase your ability to connect.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Nick Niehaus LinkedIn, Facebook Business Video School website, Instagram, Facebook Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, Tristan Ahumada, Nick Baldwin, and Eric Sachs of The Breakthrough Broker interview renowned real estate coach, Mike Ferry. Mike shares great advice on how to manage challenging times, gives insight on what to expect moving forward, and delivers actionable ideas on how to position yourself to win. Episode Highlights:  Should we expect a substantial decline in the amount of business being done if this continues for a longer period of time? Mike doesn't think it will continue for a very long time. Worst case, we're going to do four million transactions this year in the U.S. That's eight million commission checks. If you're not prepared and don't have great skills, you will have a problem. Mike is concerned for agents who started after 2012 who haven’t been through something like this. Today, agents need to expand their empathy. 98% of the agents have stopped working. This is a huge advantage for agents that are working. What type of schedule should someone be following while they're home right now to continue to stay productive? Take an hour and fifteen minutes three times per day. There's a minimum you should be working every single day. Does Mike anticipate that prices will drop as this crisis continues and gets resolved? The lack of inventory is what stabilizes prices and we have a lack of inventory in most of the nation today. This is the advantage to now vs. 2008. The focus should be on listing property more than ever before. What would you say to a realtor when they're dealing with a client who has said they want to wait it out right now? The public has a built-in series of excuses. People will go to the agent they've been communicating with. Nick suggests letting people know what the market is doing while not focusing on the virus. What do you think virtual appointments mean for the long run? Mike believes 50% of all transactions will become virtual because it speeds up the process. Technology offers efficiency to buyers and sellers. Practice your scripts and dialogues virtually with other agents. How do you build rapport when you're meeting people virtually? 50% of sellers want rapport. 50% want the job done quickly. The pre-qualifying process will tell you which direction to go in. Who should we be prospecting to and talking to during social distancing? Call anybody today because people are sitting in their homes by themselves. If you can't make cold calls due to tight restrictions, make care calls. Rule #1 for any realtor is always to follow the law, period. What should we do now about our 2020 goals? For May, June, and July make a one-month business plan for each month. Focus on the thirty day period that you have control of. Raise your standards for yourself. How does the world economy compare to what he has seen in the past? In Mike's opinion, the worst moment in American history was 9/11. From 2007-2012 we made it through the worst real estate recession in history. Americans are resilient and we’re going to make it through this. What do you do to keep your mindset so strong and cut out the negativity and fear? Earl Nightingale beat into his head the importance of being positive. Mike speaks on how he limits his media consumption.  He recommends taking a fifteen-minute mindset break twice daily. What is Mike reading right now and what should agents consume now? Mike has read 10,000 books in the last fifty years. 3 Key Points: Many agents have stopped working. Those who are still working on their business will have a huge advantage going forward.  Take advantage of this opportunity to learn how to use technology. It will offer you greater convenience and efficiency.  Get on the phone. Your clients want somebody to talk to right now and people will do business with the agent they’ve been communicating with.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Mike Ferry website, email: mike.ferry@mikeferry.com Breakthrough Broker Think and Grow Rich (book) The Essence of Success (book) Think Outside The Box (book) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Tonya  Eberhardt and Michael Carr of Brandface. They share three ways that you can stay essential right now. They also offer us a fresh look at the future as they list five incredibly positive changes that will shape the face of real estate forever. Episode Highlights:  Tonya Eberhardt started out in vacuum cleaner sales and then spent eighteen years in media. Michael Carr is America's top-selling real estate auctioneer. Realtors should be defining, developing, and displaying their personal brand. Define your ideal customer and your point of differentiation. A brand identifier should state who you are or what you stand for. In development you’ll address what your brand looks, smells, and feels like. You begin with messaging. Then you display your message consistently across all platforms. A good broker will encourage you to brand yourself. Remain essential by overcoming fears. Remain essential by over-delivering care for your community. Remain essential by over-communicating. Don't get caught up in fear. Be optimistic and professional. Tanya and Michael share five positive changes that will alter this business forever. Change #1: You and your clients were forced into 21st century video communication. Change #2: You remove the time wasters from your life without sacrificing education or removing the personal touch. Change #3: You can give your customers more convenient ways to connect with you without sacrificing the personal touch. Change #4: You now understand the power of social media. Change #5: Video gives you more opportunities for your clients to feel like they already know you. If all you do is post business content, you're going to be in the sea of sameness. Don't stop believing in yourself. Look deep enough to find that thing that sets you apart. Be bold in these times, especially with your brand. 3 Key Points: Agents should be defining, developing, and displaying their personal brand. There are many ways to remain essential during this period of time. The future of the real estate industry has just changed in many exciting ways. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Brandface Discuss Your Brand Episode 10 of Lab Coat Agents Podcast, Personal Brand Development Be BOLD Branding Podcast Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Grant Wise, Co-founder of Witly. Grant’s deep expertise in client generation, branding, and conversion brings tons of value to this insightful conversation that will leave you with smart strategies to help you take back your time.  Episode Highlights:  Grant Wise was born and raised in northwest Arkansas. He started a brokerage at age 21. In 2014, he launched a Facebook ad for a social media boot camp he had thrown together. He helped his first client sell 48 houses all from one Facebook ad he showed her. In December of 2015, he created a full-blown course teaching people how to grow through Facebook ads. Know who you are marketing to and what they want. He created an ad that allowed people to download a list of properties. This ad helped them generate buyer and seller leads. Tell your buyer’s story with a paid ad to generate listings. Keep innovating to stay relevant. Grant describes his fish-in-a-barrel strategy. You want to use the buyer as bait. Visit the scripts. The story is basically that you have a buyer that might be thinking about the seller’s house. This strategy worked especially well when Facebook had fewer restrictions. They've tweaked this strategy. When you can provide a set of data points to use, you're still targeting people you know are interested in your product using marketing angles that you know work well. Use historically proven marketing tactics on new platforms. The conversion process evolved with their strategy for re-targeting and re-marketing. Grant shares a case study about how they helped a brand new agent build a brand and convert his leads. They targeted videos immediately at leads he was generating. Build a system that allows you to create a relationship with the lead on autopilot. He created one really good piece of content and then would let that video go as long as it would go until it eventually got burnt out every 8.5 weeks. Agents are busy with transactions and they need mentors to show them how to create systems and processes. Let your content go to work for you. You don't actually have to call or text people so many times in your follow up plan. Let your systems do all the hard client acquisition work while you spend your time servicing the needs of your clients and customers. On Grant's website you can learn more about Witly, Grant's podcast, and more. They created Witly to make people's lives easier. Business people try to create leverage because they want their money to work for them so they don't have to work to create that money. At every event he speaks at, Grant asks the audience how much money it costs them to generate a customer in their business. Your cost per lead is an irrelevant stat. He, or she, that spends the most to acquire customers wins. If you want an advantage, understand the game that you're actually playing. Ad cost is down about 40% across the board because of the pandemic. 3 Key Points: Use targeted ads on Facebook to generate new client leads. If you’re smart about how you create content, you can create a system that builds a relationship with a lead almost on autopilot.  A good system will do most of your client acquisition work for you.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Grant Wise website, Podcast Witly Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jack Bosch of Orbit Investments about how he has flipped over 4000 transactions. Learn about Jack’s unique niche and how he found a smart system for flipping land that led him to financial freedom. Episode Highlights:  Jack Bosch is a German immigrant. He and his wife have been in real estate since 2002. He flips land like other people flip houses. They have mastered the technique of finding people who truly don't want their land anymore. The profits from flipping land have allowed him to invest in a large portfolio of single-family homes and multi-family units. They stumbled across land flipping when looking at tax liens and tax deeds. Jack can run this business from anywhere. During the crash, margins were smaller but they were still making money. There's not very much competition in this niche. Most realtors don't know how to list land. They focus on infill lots and lots in the path of growth. In their listings, the first photo will usually be of a key place that the land is nearby to emphasize convenience and location. Prior to the crash, they would buy a large number of properties and then hold large auctions and sell them all in one day. After the crash, they discovered that they could sell the properties online. This allowed them to scale and also allowed their students to replicate the process. They like seller financing. They started with 70/30 cash/owner financing. In a recession, that flips. Jack describes how they approached people differently during the recession. He began to offer incentives to people for paying off their loans early. If you discount the price enough, you will always have cash offers. Jack loves the cash flow that seller financing offers because of how stable that income becomes. Jack shares how he handles defaults. Generally, when he calls people that haven't been paying, he asks what they can afford. He will often lower the interest rate, stretch out the loan, and keep them there for a win/win. They foreclosed on 5-10% of them at that time and then resold them at the lower price. It's important to remember that they had already made their money back with the down payment on most of these properties. Learn how Jack's system works by listening to the first ten episodes of his podcast, Forever Cash Real Estate. He figured out how to reach out to people before their property hit auctions. They knew they could develop criteria about who they wanted to reach and could reach them through county records. Their hypothesis was that if they sent the right people a letter, they would be calling back in droves and be willing to give them the property for almost nothing. Most of Jack's students are people that are frustrated doing what they're doing. Many of these students have real estate licenses. The majority of them do start part-time like Jack did. 3 Key Points: Most real estate agents don't know how to position land. When you flip land and offer seller financing, you create cash flow.   There’s a ton of opportunity in the land flipping niche and very little competition.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jack Bosch LinkedIn Land Profit Fun website Forever Cash Real Estate Podcast Land Profit Generator Real Estate Group Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Michael Hellickson, founder of Club Wealth Coaching, about how to create top performing agents and top performing teams. Learn the five key habits Michael recommends that sets successful agents apart from all the others. Episode Highlights:  Through years of work with top real estate coaches, Michael learned he couldn't be a one or two-trick pony. He had to figure out a stack of technology, leads, systems, and people to create his success. To be successful, you must get your habits right. The new tools out there are adaptive ways to do the old things that we've been doing. Give methods enough time to work before quitting. Habit #1 is lead generation. Lead generation happens in many different ways. If you want to make six figures in real estate, you need between ten and fifteen lead sources. If you have more time than money, you're in Tier 1. This is chasing business. As you transition into Tier 2, you can attract business. Diversifying your lead flow is crucial. Referral-based business is lower than ever before. 92% of buyers start their home search online. Be the first agent people are coming across. Every lead source has a cash conversion cycle. Habit #2 is to nail lead follow up. The first three habits should make up 90% of your day. Get to these leads very quickly. Your speed to lead should be under 30 seconds. Keep them on the phone for five minutes to block out competition. Call. If they don't answer, don't leave a message. Redial and if they don't answer, text. Let them know you didn't want to drop the ball. Most of the best lead follow up will come from you picking up the phone. Habit #3 is lead conversion. Get them to meet you in person because your chances of being able to sell to them increases. Inconvenience yourself before inconveniencing them. Michael provides a script after setting the appointment. Habit #4 is having balance in your life. When you're at work, focus on work. When you're with your family, focus on your family. Habit #5 is being in the habit of being profitable. Have a profit and loss statement that is easy to understand. 3 Key Points: To be successful in any field, you must master your habits. Diversify your lead flow. Referral based business is down.  Focus 90% of your time on lead generation, follow up, and converting leads. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Send a text to 727-287-5993 with the words “CLUB WEALTH” to receive 17 free lead sources. Michael Hellickson LinkedIn, Facebook Club Wealth Real Estate Mastermind Facebook group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Keir Weimer, a successful agent, speaker, and author. Keir shares the fascinating story of how he had to overcome significant obstacles in his past to achieve success. His perspective on mindset, personal branding, and leveraging technology will inspire you to maintain a positive mindset no matter what is happening in the world. Episode Highlights:  In 2006, at age 23, Keir Weimer got into an alcohol-related accident that killed someone. He served 3.5 years in prison. Prison helped him mature, address alcohol problems, and reflect on how to live in his future. When we're faced with obstacles and challenges, we have to confront them. In 2012 Keir realized he needed to become an entrepreneur and got his real estate license. Learning how to list high-end properties changed his career. He focused on developing an ironclad mindset, developing a solid personal brand, and having a strong work ethic. Building a personal brand is valuable because once you build that brand with unique content, that attracts your ideal client to you. Build your lead gen systems early knowing that your brand will take a few years to manifest. He took professional photography and video very seriously as well as professional visual assets. He also got an edge by being a first mover in implementing technology. Be the thought leader that your database needs. Take advantage of the moment and drive the conversation. This will help you produce in-bound leads. Focus on maintaining a positive mindset through COVID. Implement 1-3 new things in your business. Now is the time. Keir uses his positive mindset to aid and support his vision and goals for the future. His commitment is rooted in never wanting to return to the place that he was in, and wanting to achieve a life of massive contribution and impact. While it's tough now, we will get through this. Perspective is key. Focus on things you can control. Be wellness-minded during this time to keep a high level of energy. During COVID, Keir's team is creating a new content strategy. They are being thought leaders. They're talking about how to address the fears of clients. Use technology, creativity, and initiative to engage with your database. Now is the time to learn how to edit video, how to use iMovie, or to gain similar skills. You are a leader to your clients. You will attract and retain more clients when you radiate positivity. Practice being positive. If you're spending more time talking about people than ideas, you may want to reassess. 3 Key Points: What defines most successful people is how they responded to their failures. Your positive mindset can help you support your future goals while also attracting clients. During times of crisis, be mindful about what you’re consuming. Work on your business and focus on gaining new skills.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Keir Weimer website, Instagram Keir Weimer Team Instagram A Quest for Redemption (book) Live Inspired (book) BIGVU (app) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Stacey Brown Randall, an author and host of Roadmap to Grow Your Business podcast. They discuss how to generate more referrals without asking. Stacey’s advice emphasizes the importance of cultivating authentic relationships and getting rid of referral gimmicks that no longer work.  Episode Highlights:  Stacey describes her background. She comes from a family of entrepreneurs. We learn about Stacey’s earlier business ventures. Stacey defines a referral. The first thing a referral has is a personal connection. You are being connected to a prospect by someone else. The second thing is that the referral has always identified a need. There are three characters in the referral triangle. There's you as a solution provider. Then there's the referral source that knows, likes, and trusts you. Most people are going to refer you in an email. In an introduction, the identified need is often missing Understanding the difference between a referral, word of mouth buzz, an introduction, and a warm lead is key. Stacey suggests thinking about referrals as a long game. There are three referral sources: clients, sphere of influence, and friends & family. The bulk of your referrals that come from friends and family will come early on.  Stacey discusses how seasoned agents receive referrals from their past clients and their sphere of influence. New agents receive referrals from friends and family. Maintaining an authentic relationship is key. Identify who should be referring to you. Then start the process of developing the relationship with them. Understand how to plant referral seeds. Learn how to have casual conversations about referrals and how they build business without asking for a referral specifically. Stacey is against the idea that you should be asking people directly for referrals. Referrals shouldn't just be slammed into prospecting or marketing. People make seeking referrals too gimmicky. Create a year-long referral plan for how you're going to be memorable and meaningful and stay top of mind with your referral sources. Give your referral sources a memorable experience. It's not about the quantity of touches, it's about the quality. Stacey suggests not putting your logo on gifts to your referral sources. Remember that hundreds of success stories have come before you. You just have to decide if this is for you. 3 Key Points: Referrals only come from relationships. Focus on maintaining meaningful connections with your referral sources. Reconsider asking for referrals directly.   Create a referral plan that focuses on relationships with referral sources. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Stacey Brown Randall website, Facebook, Twitter, LinkedIn, YouTube Generating Business Referrals Without Asking (book) Roadmap to Grow Your Business (podcast) Referral Quiz Referrals Without Asking (Facebook group) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Adrian Fisher, Founder of Property Simple. They discuss how you can simplify the big job of content creation and marketing yourself online through Adrian’s robust automation system. This episode is a must-listen if you feel overwhelmed about using social media to build your business. Episode Highlights:  Adrian begins with a fun story about a friendship that changed his life. Adrian shares how he ended up working remotely and building websites in Argentina. He participated in Chile's first government-backed startup incubator and built a payment system. Within eighteen months, they became the second-largest property portal using targeted ads on social media. Adrian saw an opportunity to leverage this strategy in the United States when his father became a realtor. Adrian describes his ideal customer. They came up with a collections feature that can showcase very specific categories, such as houses with pools all located in a certain zip code. Your average solo agent doesn't have the time for a lot of content marketing. Property Simple allows agents to have a decent online presence. You stay in front of people when the buy cycle is long with content marketing. Adrian’s first piece of advice is to not overthink it and just get started. He discusses the importance of being authentic and looking your best. Use brand alignment to make sure your content matches across platforms. Use anchor content to generate micro-content. Building your brand on social media takes 2-3 years. Property Simple takes care of all the social content, some types of video, and ads. They have a built in CRM to capture leads. Remember to project happiness and optimism. People want to do business with positive people. 3 Key Points: An automated social media service can be an ideal solution for the average agent who doesn’t have much time to create content. Just get started with content creation and don’t overthink it.  Remember that if you create great anchor content, that content can be re-purposed across channels. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Adrian Fisher Facebook, LinkedIn Property Simple website Positioning (book) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group