Three Ways You Can Stay Essential Right Now-with Tonya Eberhardt and Michael Carr of Brandface-EP60

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Tonya  Eberhardt and Michael Carr of Brandface. They share three ways that you can stay essential right now. They also offer us a fresh look at the future as they list five incredibly positive changes that will shape the face of real estate forever. Episode Highlights:  Tonya Eberhardt started out in vacuum cleaner sales and then spent eighteen years in media. Michael Carr is America's top-selling real estate auctioneer. Realtors should be defining, developing, and displaying their personal brand. Define your ideal customer and your point of differentiation. A brand identifier should state who you are or what you stand for. In development you’ll address what your brand looks, smells, and feels like. You begin with messaging. Then you display your message consistently across all platforms. A good broker will encourage you to brand yourself. Remain essential by overcoming fears. Remain essential by over-delivering care for your community. Remain essential by over-communicating. Don't get caught up in fear. Be optimistic and professional. Tanya and Michael share five positive changes that will alter this business forever. Change #1: You and your clients were forced into 21st century video communication. Change #2: You remove the time wasters from your life without sacrificing education or removing the personal touch. Change #3: You can give your customers more convenient ways to connect with you without sacrificing the personal touch. Change #4: You now understand the power of social media. Change #5: Video gives you more opportunities for your clients to feel like they already know you. If all you do is post business content, you're going to be in the sea of sameness. Don't stop believing in yourself. Look deep enough to find that thing that sets you apart. Be bold in these times, especially with your brand. 3 Key Points: Agents should be defining, developing, and displaying their personal brand. There are many ways to remain essential during this period of time. The future of the real estate industry has just changed in many exciting ways. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Brandface Discuss Your Brand Episode 10 of Lab Coat Agents Podcast, Personal Brand Development Be BOLD Branding Podcast Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group