Get Your Time Back-with Grant Wise-EP59

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Grant Wise, Co-founder of Witly. Grant’s deep expertise in client generation, branding, and conversion brings tons of value to this insightful conversation that will leave you with smart strategies to help you take back your time.  Episode Highlights:  Grant Wise was born and raised in northwest Arkansas. He started a brokerage at age 21. In 2014, he launched a Facebook ad for a social media boot camp he had thrown together. He helped his first client sell 48 houses all from one Facebook ad he showed her. In December of 2015, he created a full-blown course teaching people how to grow through Facebook ads. Know who you are marketing to and what they want. He created an ad that allowed people to download a list of properties. This ad helped them generate buyer and seller leads. Tell your buyer’s story with a paid ad to generate listings. Keep innovating to stay relevant. Grant describes his fish-in-a-barrel strategy. You want to use the buyer as bait. Visit the scripts. The story is basically that you have a buyer that might be thinking about the seller’s house. This strategy worked especially well when Facebook had fewer restrictions. They've tweaked this strategy. When you can provide a set of data points to use, you're still targeting people you know are interested in your product using marketing angles that you know work well. Use historically proven marketing tactics on new platforms. The conversion process evolved with their strategy for re-targeting and re-marketing. Grant shares a case study about how they helped a brand new agent build a brand and convert his leads. They targeted videos immediately at leads he was generating. Build a system that allows you to create a relationship with the lead on autopilot. He created one really good piece of content and then would let that video go as long as it would go until it eventually got burnt out every 8.5 weeks. Agents are busy with transactions and they need mentors to show them how to create systems and processes. Let your content go to work for you. You don't actually have to call or text people so many times in your follow up plan. Let your systems do all the hard client acquisition work while you spend your time servicing the needs of your clients and customers. On Grant's website you can learn more about Witly, Grant's podcast, and more. They created Witly to make people's lives easier. Business people try to create leverage because they want their money to work for them so they don't have to work to create that money. At every event he speaks at, Grant asks the audience how much money it costs them to generate a customer in their business. Your cost per lead is an irrelevant stat. He, or she, that spends the most to acquire customers wins. If you want an advantage, understand the game that you're actually playing. Ad cost is down about 40% across the board because of the pandemic. 3 Key Points: Use targeted ads on Facebook to generate new client leads. If you’re smart about how you create content, you can create a system that builds a relationship with a lead almost on autopilot.  A good system will do most of your client acquisition work for you.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Grant Wise website, Podcast Witly Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group