
Lab Coat Agents Podcast
Taking the founding principles upon which Lab Coat Agents was created; collaboration, sharing, & education of the best systems for maximizing lead generation & lead conversion, sharing tips & techniques to grow your business, and discussing the latest tech to help leverage your time...and re-purposing into the Lab Coat Agents Podcast! We are here to "explore the science of real estate."
Latest episodes

Dec 22, 2020 • 55min
How to Execute Client Events at a High Level-with Lana Rodriguez-EP93
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Lana Rodriguez, head of the Lana Rodriguez Group in Colorado Springs, Colorado, about how to execute client events at the highest level. If used properly, these events can take your real estate business to the next level! Episode Highlights: Lana came to America from Latvia about 15 years ago and her husband came from Puerto Rico. This year is Lana’s 6th year as a real estate agent, getting her license the year that she moved to Colorado. With just under 15 people on her team already, Lana hopes to double the size of her team in 2021. In 2020, a year filled with ups and downs with the global pandemic, Lana’s team has closed over 200 deals, all sphere-based. TikTok has begun to bring in leads to Lana’s team and has shown to be an effective tool when building trust. Lana’s husband was looking to reach out to the community after he came out of the military, leading to the West Point Real Estate Conference. Out of Lana’s husband’s West Point Real Estate Conference, her team was able to close about 40 transactions. If you think that what you are doing is unique, know that somebody somewhere else is definitely doing it, but that doesn’t mean it can’t work. Getting on podcasts to share your knowledge is a great way to help better the real estate industry as a whole. Every agent must decide their selling style and because of her accent, Lana has decided that hers is not over the phone. Lana was negotiating a deal when she was getting her epidural before delivering her daughter. In 2016, Lana did over 100 transactions as a solo agent, but it took a toll on the rest of her life. After her first event, Lana realized that bringing her clients and sphere together left a lasting impact. What started as a lack of invitations to various events eventually led to Lana recreating these events as her own. After each event, Lana and her Events Manager sit down and evaluate the event in order to plan for the next one. Right when COVID started shaking the toilet paper industry, Lana and her team delivered over 200 pizzas to the community. Going into 2020, Lana and her team had planned and budgeted for 7 events. You need to have a private client group on Facebook to market and communicate your events to your clients. While most people ignore their email, social media gives agents a chance to connect with their community without getting in their face. For agents who don’t have the money to spend on large events, small happy hours go a long way. Lana has had to pivot her multiple events to a drive-through or delivery model to keep the party going during COVID. For new hosts, 4 events in the first year should be the absolute minimum but plan according to your budget. There are many ways to partner with vendors to save money while also adhering to the new COVID protocols. Lana likes to stick to $10/client when making her event budgets, but this varies depending on a multitude of factors. 3 Key Points: Lana and her husband both came to this country as immigrants, Lana from Latvia and Bryan from Puerto Rico. Hosting various events with different themes each year has allowed Lana to create community and stay top-of-mind with those in her sphere. Lana focuses her events on times when something big is going on, holidays, back-to-school, etc. These give people a reason to get together anyway. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Lana Rodriguez: (Facebook, Website, Instagram, TikTok, YouTube) Chime (sponsor) REDX (sponsor)

Dec 15, 2020 • 52min
Using SEO To Become A Social Pro-with Austin Armstrong-EP92
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer, along with co host Johnny Mo, speak with Austin Armstrong, CEO of Socialty Pro, about Search Engine Optimization (SEO) for Google. Austin has been able to utilize TikTok to expand his SEO expertise into just about every industry! Episode Highlights: Austin started his social media marketing journey on MySpace, working his way from an intern all the way to CEO of his own company. Starting in the behavioral health space, Socialty Pro has expanded in recent months because of the current state of the world. Since the pandemic has taken over the world, businesses all over the world have had to make the choice of pausing or seizing the opportunity. Search Engine Optimization, at its core, is content creation to optimize your website for the people that are looking for you. Austin reverse-engineers what the top real estate agents have been doing with online marketing for years. Learn from what successful agents have done; there’s no need to reinvent the wheel with digital marketing. YouTube is the second most used search engine in the world behind Google, making it a great way to help people find your business. With links to articles and relevant information on your website, YouTube videos can help drive traffic, while the opposite is also true. The more time that is spent on your website, the higher rank Google will give you, so traffic and simplicity are both important. Educating around the top 25-50 questions with various forms of content will give you usable material for a long time. It’s important to transcribe your videos with a top-notch transcription service because Google’s algorithm takes those into account. YouTube’s auto-transcription software is not always accurate, so looking outward is usually better. No one can seem to agree on the impact of manually-transcribed videos on Google’s algorithm. There are a plethora of website builders available, but Austin recommends Squarespace, WordPress, and Wix for those looking to get their feet wet. Websites with templates tend to be heavier and can slow down user experience when there is a high amount of traffic. At the end of the day, providing the resources that users are looking for in the simplest way possible will outweigh the sexiness of a website. Having multiple pages on your website is better than having a one-page website, but stay away from keyword stuffing. While keyword stuffing can bring short-term success, when Google finds out, your site will be penalized. After retargeting, business leaders should focus on education, such as voice search and virtual workspaces. Austin has been on TikTok for about a year, mostly observing for 6-8 months, eventually testing different content until he found traction. TikTok’s algorithm learns based on the content that you create, so it’s important to focus on your niche. A video on Alt Text on images took off and brought Austin almost 30,000 new followers on TikTok. Austin used video responses to build and nurture his know-like-and-trust factor to those that commented on his viral video. When it comes to recording vs. uploading videos to TikTok, Austin has seen better results when directly recording. Using the TikTok Monetization Program, going live, a funnel to a website audit, and consulting have allowed Austin to monetize his TikTok. Bringing previous users back to your site via retargeting links does not play a huge part in the ranking process. Optimizing for Google should be your top priority, as Google provides 95% of your traffic. 3 Key Points: Over the last 6 months, many businesses and individuals have seized the opportunity to jump ahead in social media marketing, resulting in booming success for Austin and his company. Through the use of top-notch transcription services, such as Rev.com, you can turn videos into blogs and other written forms of content and increase your SEO. The best way to beat Google and YouTube SEO algorithms is to focus on the searcher’s intent and present them with the information that they are most interested in finding. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Austin Armstrong: (Socialty Pro, Email, TikTok, Instagram) Ubersuggest.io Rev.com Squarespace WordPress Wix RedX (sponsor) StreetText (sponsor)

Dec 8, 2020 • 1h 8min
Differentiate Yourself Through Video Marketing-with Brad McCallum-EP91
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Brad McCallum from Calgary, Canada about how video marketing has changed his life and career. With only 3 years of real estate experience under his belt, Brad has already found incredible success and wants to share his methods with you! Episode Highlights: Getting into real estate in his late 30s, Brad has only been a real estate agent for 3 years. Before becoming a real estate agent, Brad managed a contracting business through an economic depression. At the same time that his business was in trouble, Brad discovered a deadly tumor on his face. Brad was forced to take action quickly to get rid of his tumor or else he risked it becoming cancerous. While everyone else was cold calling, bench plastering, and all the other old strategies, Brad decided to leverage modern technology. After getting his real estate license, Brad realized that the general public’s opinion of real estate agents was not correct. Good looks and a sexy/cinematic style play into the intimidation factor that Brad’s videos create. Initially, Brad decided to go into video because he believed it would help sell the home while also marketing himself and the home at the same time. You don’t need to buy professional camera equipment to create effective videos, but that’s exactly what Brad did. When he started, Brad’s onscreen presence was nothing close to what it was today, but he knew he had to take the first step. No one starts out as a pro, but consistent incremental steps can take you a long way in 6 months. If you can maximize what makes you unique as a human being, your videos will set you apart. Being genuine and transparent rather than preaching success will get to the client’s heart, the place that they buy from. When on camera, energy tends to be cut in half, so it’s important to remember that you cannot go too big, but you can go too small. Brad’s goal is to intimidate every other agent in his market, while hoping for success for agents outside of his market. Those that become conscious of people watching them film alter their actions and body language without knowing it. You should be willing to go big enough to embarrass yourself in front of others if it allows you to take care of those that depend on you. There have been multiple videos of Brad’s that have moved Jeff emotionally, and Brad attributes that effect to his ability to innovate rather than create. Brad explains the motivations behind some of his videos and the messages that he was hoping to send. The goal is to make clients see you as more than a realtor and more as someone that they can relate to. You have to be able to differentiate yourself from your competition beyond telling your clients that you care about them. There is only more competition coming with Zillow becoming a brokerage and Facebook constantly altering its advertising. Google is starting to offer to put YouTube video searches in its search results. Recently, knocking on the wrong door for a lead that he got over Instagram led to Brad getting a client that recognized him and his brand. Because of the high quality of his videos, Brad has become a media partner to high-end contracting businesses. You should learn how to do the basics of video creation yourself or else you risk outsourcing your personal brand. Figure out how to find the right videographer that will know how to portray you as the realtor in the right light. In the beginning, your quality doesn’t matter, what matters is that you start getting in front of the camera. 3 Key Points: With his contracting business on the downslope of economic depression and a tumor growing on his face, Brad decided to alter his path and get his real estate license. Brad believes that video gives agents the opportunity to build their brands in an organic way that will set them apart from their competition. After 3 years as a real estate agent, Brad has gone from 20 deals in his first year to 50 deals this year and a place in the top 0.05% of RE/MAX agents worldwide. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Brad McCallum (Instagram, Facebook, YouTube, Podcast) BrandBuilders Facebook Group Drunk on Social Facebook Group Followup Boss (sponsor) StreetText (sponsor)

Dec 1, 2020 • 51min
From the Olympics to the Top of the Real Estate Game-with Hans Struzyna-EP90
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Hans Struzyna, a successful realtor, podcaster, and Olympian from the Bay area. After competing in the 2016 Olympics on the rowing team, Hans used the tools that he had developed from a career as a top-level athlete to achieve success in the real estate game! Episode Highlights: Originally from Seattle, an area filled with bodies of water, Hans found his way into rowing at a young age. Over 12 years of rowing, Hans went from taking lessons at age 14 to the Olympics at age 26. A good work ethic and natural ability helped Hans find success throughout his college and Olympic team rowing career. About 14 months before the Olympics in Rio, Hans had to stop working to focus on training, leaving him with some financial troubles. Hans always held an interest in real estate, eventually getting guidance from an Airbnb host. Starting as an ISA just over 4 years ago, Hans began shadowing his mentor and was able to close 9 deals. Foreclosures and short sales proved to be the low hanging fruit where Hans was able to cut his teeth. Hans sought out a successful team that was doing high volume sales so that he could learn from the best. In his first year in the business, Hans closed just under $5M in his 9 deals. This year, Hans’s 4th year in business, is on track to hit $27M with a goal of hitting $30M. California’s housing shortage makes the Bay area an interesting market to become highly successful in. Hans attributes his success in the application of his real estate education to his time spent rowing. There’s more competition in the large coastal cities because of the surplus of agents and the shortage of houses. In the 19 square miles of San Francisco, there are over 8k agents on the MLS. You do not have to do all the new stuff at once, such as podcasting, social media, etc., but focus on one thing at a time. Commit to consistently posting your choice of content and ignore any other metric along the way. No one was born with discipline or success; they have figured out how to grow into these attributes along the way. Decide what it means to be an awesome agent to your clients and how to do that for the long-term. Become an expert at your craft and you will be able to separate yourself from most other realtors. Hans made it a point to commit to the broker’s tour to understand the area that he was competing in. To get on this podcast, a huge podcast at that, Hans had the backbone to flat out ask. Travis Chappell taught Hans how to leverage his podcast to get in front of people that he wants to have a conversation with. Always be open to getting on other people’s podcasts as it will get you in front of a different audience. Ask yourself how to provide value to the host of the podcast while also getting what you want. Successful people are willing to share their knowledge if you are able to craft the right message to get their attention. Research the best way that you can bring value to those that you want to get in the room with. The biggest problem with most asks, is that there is almost always an agenda connected with them. Give away the knowledge that you have; that is the best way to give value to your clients. If you are having trouble getting in touch with successful people, figure out a different approach. 3 Key Points: Joining a successful team isn’t enough. Young agents need to be willing to learn from a multitude of successful people and piece together what they learn to become their own successful people. Hans has been able to use his rowing experience in his real estate business by continuing to learn, implement, and execute new knowledge. Due to continuously evolving technology, agents need to do more than just push paper, or else they will be replaced someday. Become an expert in your craft. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Hans Struzyna: Instagram | Website | Podcast Travis Chappell: Build Your Network Podcast Followup Boss (sponsor) Chime (sponsor)

Nov 24, 2020 • 48min
Scale Your Business with PowerISA-with Gus Munoz Castro-EP89
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Gus Munoz Castro, the Founder and CEO of PowerISA. Gus’s company acts as Inside Sales Agents, turning outbound calls to leads and converting those leads into sales for companies who are looking to scale! Episode Highlights: Gus was a former Microsoft engineer and became a real estate agent before starting PowerISA, where they make over 50K outbound calls a day. Born and raised in Mexico on the border of California, Gus had family on both sides of the border. After college, Microsoft recruited Gus to Seattle and gave him an opportunity to move to the US. In 2013, Gus decided to take a 6-month sabbatical to help his wife build her real estate team and never went back. Gus liked how scalable the inside sales role was and that’s why he decided to start his business. The challenge of the inside sales role is finding the right people who will stay accountable to the right standards. You have to go through a lot of people to find the one person that has the right value for your company. Most business owners know that they need someone but just don’t know how or where to find them. For his hiring in the US, Gus utilizes multiple platforms, such as Zip Recruiter and Indeed, to find great people. More people are open to remote work right now than ever before, making the sky the limit for bringing great talent to your team. Facebook groups are a great way to find like-minded people that would make great employees. Gus’s recruiting team is so well-trained that they are able to spot great talent after only 15 minutes of conversation. Fakers are not going to be able fake their abilities once you get them on the phone, the ultimate test. Gus emphasizes studying candidates’ behaviors and results in their first week of training. The fact of the matter is, you will have to hire and fire fast until you find the best people for the position. While the DISC profile of candidates plays a part in a candidate’s success, Gus uses it as a guideline more than a rule. It’s incredibly difficult to interview for values and those are best seen by a candidate’s performance on the job. Gus believes that right now, Facebook has the best ROI of all lead sources right now. There are two specific issues that cause people to hate the leads that they are contacting. Be realistic, know that most people are not going to pick up; it’s all about the follow-up game. PowerISA has different follow-up plans depending on the nature of the lead, that being short-term or top-of-funnel. Email, text messages, and phone calls are all viable follow-up methods with most conversions happening over the phone. VA loans are easy to target with Facebook ads and in 2020 you see a very high conversion rate for those ads. YouTube is coming on more and more in the realm of qualified real estate leads because of the low cost. PowerISA was built as a company to provide lead management to help companies get the most out of the leads they have. Approach the ISA as a role that you can hand off as you grow and develop, just like many other roles in your company. 3 Key Points: After deciding to take a break from the corporate world to help his wife build her real estate team, Gus fell in love with it and never went back. It’s important for business owners to know that finding the right person only takes a few steps, but you might have to go through a lot of people to find the right one. PowerISA is almost 90% Facebook-focused because that is where the market has led them for inbound leads. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Gus Munoz Castro: LinkedIn | Facebook PowerISA: website | Facebook | Deal for Lab Coat Agent Members Chime (sponsor) RedX (sponsor)

Nov 17, 2020 • 54min
Changing the Real Estate Digital Marketing Game-with Ylopo Founders Howard Tager & Juefeng Ge-EP88
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Howard Tager and Juefeng Ge, the Founders of Ylopo, a real estate marketing platform that is shaking up the traditional system while saving agents boatloads of money! Episode Highlights: Howard Tager and Juefeng Ge founded Ylopo as a way to shake up the real estate industry by providing agents with digital marketing resources. Big companies, such as Zillow, want to control the process and take commissions out of the pockets of real estate agents. Ylopo is coming up on having over 2,000 teams on their system because people are tired of the big portals. Google and Facebook are the biggest threats to the real estate portals and agents have access to these sites. Juefeng and Howard have combined their experience to become marketing gurus on Facebook and Google. Initially, Howard and Juefeng started Ylopo because they felt the need for change in a market where everyone was doing the same thing. Starting with Facebook, Ylopo focused on social media marketing in the real estate sector before anyone else. Ylopo created so many opportunities for its clients that they became overwhelmed, forcing them to develop Real Estate AI as a personal assistant for agents. Howard and Juefeng are driven to continue developing new technologies that make marketing easier for real estate agents. In a constantly evolving market, Juefeng and Howard are keeping their eyes on platforms that are prime for real estate marketing. Currently, Ylopo serves to generate as many relationships and opportunities as possible for its real estate agent clients. The Google side of Ylopo is evolving in a fashion that is creating a large number of new opportunities. Real Estate AI saves agents time by keeping consistent communication with their clients and prospects. Ylopo integrates with a plethora of CRMs to give the freedom of choice back to real estate teams. When it comes to seller lead generation, utilizing Facebook is cheaper but has an audience of people who are just becoming buyers/sellers. Google advertising is more expensive than Facebook but the quality of leads tends to be much higher. There are more keywords on the buyer’s side, so winning on the seller side comes down to user experience. Ylopo tries to anticipate what keywords both the buyers and the sellers are using, constantly optimizing those words for SEO. Due to the inevitable foreclosures as a result of the pandemic, it’s important to educate homeowners before they wind up on the wrong end of the situation. By taking a narrative and turning it into a series of video ads, Ylopo is able to tell a sequential story that grows its clients’ brands. Juefeng sees Ylopo’s Mission Control platform as a great digital marketing platform for brokerages, thus warranting a large renovation next year. Howard is pumped about Ylopo’s ability to create dynamic video ads on social media because of their value compared to their price. In the next 5 years, Howard sees Ylopo diving into a plethora of different verticals outside of real estate. Today, many industries still are not utilizing video, reusing content that is quickly becoming outdated. Howard and Juefeng are waiting for video platforms to catch up with their digital marketing ad products. 3 Key Points: Ylopo charges around 10% of the fees that big real estate marketing portals charge real estate agents to promote their brands, all while providing cool and new tech resources. Facebook and Google are platforms that have provided a way to bypass the large real estate marketing portals and there are only going to be more platforms full of opportunity in the future. Ylopo uses HomeOp to dive deeper than just the value of a seller’s home in order to create a deeper relationship with the consumer, giving them access to the most sophisticated data available. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Ylopo (website, Facebook) RedX (sponsor) StreetText (sponsor)

Nov 10, 2020 • 53min
Automate Your Remarketing-with Grant Wise-EP87
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Grant Wise, the Founder of Witly, an automated-ad platform. With Witly, real estate agents are able to automate their marketing campaigns with various strategies to the point that by the time a lead gets to their door, their conversion rates are through the roof! Episode Highlights: Grant has been in the social media training industry for the last 7 years, going from teaching agents to use Facebook ads, to becoming a social media expert. Through his social media training ventures, Grant has had a hand in the sales of over $1B in real estate. Growing up in a family where everyone had their real estate license, Grant knew he wanted to be in the industry, but he didn’t want to sell houses. Witly was founded on March 31st, 2017 with the goal of saving agents the time that it took to build those funnels. Witly gives agents the ability to create their own lead source and increase their conversion rates. There is a healthy mixture of Witly users that have both their own leads and use Witly to generate leads. Through the use of automatic video remarketing, Witly drives up lead conversion rates for real estate agents. Instead of generating leads, Witly focuses on client generation through various remarketing techniques. 98% of people buy products from companies that have marketed to them more than one time. The more that you can get your face or company in front of the buyer or seller, the better relationship you will be able to build. Video remarketing instantly gets your face and personality back in front of your desired clients. Most agents automatically put a lead into a CRM, the classic marketing strategy that Witly has made outdated. Grant just held his video-marketing event in Bentonville, Arkansas where he shared a plethora of information that agents need to hear. Such a small amount of people use video marketing right now that you don’t even have to be good at it. The first few minutes of any listing presentation should be focused on building a relationship with someone, then the education begins. Your video marketing plan should look very similar to how you would approach clients in-person. Even though you hear all about video marketing in the real estate industry, almost no one does it. The desire, or need to buy or sell a property, is the foundation of where leads come from. Content that people search for on various platforms will always be provided to them automatically by those platforms. Witly operates by first casting a wide net and then funneling people through the sales process of individual agents. For those who desire to do this on their own, Grant suggests prioritizing quality over quantity when it comes to content creation. It’s important to know your metrics and your exact ROI for each investment into your marketing. Grant creates videos as both a method to warm up cold leads, and for people that already know him. Jeff appreciates agents and coaches that practice what they preach and walk the walk in their own businesses. Witly does everything for your video marketing campaign besides the signup and uploading of your content. Integrating Witly with your CRM will make your marketing campaigns that much more efficient. Consider your own experiences with product remarketing and how many times it took for you to make a purchase. 3 Key Points: Grant’s experience from traveling the country as a brokerage recruiter allowed him to understand what it is that agents and clients truly want. Witly gives agents the ability to increase the conversion rates of their lead sources by taking over their marketing campaigns. Video marketing should follow this order: build a relationship, establish authority through education, use testimonials as social proof, and demonstrate your knowledge of the community. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Grant Wise: Witly | Website | LinkedIn | Instagram | Podcast Lab Coat Agents EP59 StreetText (sponsor) Followup Boss (sponsor)

Nov 3, 2020 • 53min
Create the Success You Want-with Keri Shull-EP86
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer interviews a billion-dollar agent and million-dollar agent maker, Keri Shull. Keri’s team is on pace to do over 800 units worth over $500M in volume, and next year is projected to do over $1.2B! Episode Highlights: Keri’s team is projected to do over $1.2B in volume in 2021. Entering the workforce out of Penn State in 2003, Keri chose real estate over being the Oscar-Meyer Weiner girl. Marketing was not a strong suit of Keri’s back in the beginning and she had to learn fast when she moved from Oregon to Arlington, a place where she knew no one. While Keri was able to close 19 contracts her first year, her husband Dan was able to do over $21M in his first year. Keri is aiming for 100% growth every year, even at the massive volume level that they move right now. Being a team leader allowed Keri to hold herself accountable for the environment that she created and the people that she surrounded herself with. Keri focused on who, not how, when building her team which led to massive growth. Realtors have trouble building teams and letting go of the day-to-day because they do not trust others enough to delegate those tasks. If you have trouble delegating tasks, put yourself in a room with people that have already done it successfully. Offering minimum wage to your team will bring in minimum wage talent. There is no one-size-fits-all method to grow a real estate business, so don’t listen to any coach that tells you so. Make a list of all your weekly tasks and circle the things that you aren’t good at or don’t like; create the job responsibilities off of those tasks. When you’re small, you’re forced to blend jobs together as opposed to hiring for one specific job. Comp plans being set up wrong from the beginning for the buyer’s agent or seller’s agent is one of the most common problems. In order to hit her goal of $1.2B, Keri needs to close 1,751 contracts. Use your average and history with 1st-year agent success, and hire based on those numbers. A large part of being successful hinges on answering the phone the first time that a prospect calls. Make sure to account for all the time it takes for your ISAs to both call new prospects and perform follow-ups. Keri is already hiring to reach her goals for next year, sitting at 60 agents now and looking to be at 75 by next year. Adjust your language to treat agents as partners or no one will take them seriously and they will never grow into what you need them to be. Keri has set up her lead agent to NET over $1M this year and that motivates people to join her team for the long-run. People are shocked to hear how large the marketing department is for Keri’s team. Recruiting and training are huge areas of emphasis to make sure their agents are problem-solvers instantly. Keri’s reality check approach trains agents to prepare clients for the market using real numbers. Many successful agents have a poor work-life balance. 3 Key Points: Everything changed for Keri when she attended a junk-email event and began to network with top performers. The reality of the market is this: you can either delegate tasks to partners or you can have no time outside of your job for your family. In the real estate industry, it’s safe to have a hiring plan with a projected 50/50 success rate. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Keri Shull (Website Coaching Instagram) 5 Tips for Work-Life Balance (website) Followup Boss (sponsor) Chime (sponsor)

Oct 27, 2020 • 46min
Grow Your Audience to One Million Followers-with Brendan Kane-EP85
Guest Brendan Kane, a social media strategist and bestselling author, shares his expertise on growing online audiences. He reveals his journey to amassing 2.5M followers and discusses the unique challenges real estate agents face against high-profile competitors. Kane emphasizes the importance of captivating content, particularly in those crucial first three seconds of engagement. He advises using impactful quotes and video over images to draw attention and encourages agents to experiment with their listings to optimize their social media strategy.

Oct 20, 2020 • 1h 1min
Make Your Website the #1 Result on Google-with Trevor Mauch-EP84
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Trevor Mauch, the CEO of Carrot. You may recognize Trevor as the guy from a few episodes back who talked about how to establish a business versus a job. Well, he’s back to talk about SEO and how marketing affects the lifestyle that you have outside of your business! Episode Highlights: There is a direct relationship between your marketing techniques and your lifestyle outside of the business. Trevor didn’t see branding as an important tool in his previous companies, most of the time naming the company after the service that it provided. In his previous companies, Trevor had to hustle every month and it led him to feel burnt out and empty. Every agent needs to establish their 5 non-negotiables when building the foundation of their business. People usually think of the deeper meaning behind products when they see others using them. How serious are you about making your company a brand? A brand means nothing without being attached to certain values that consumers can identify with. There are a plethora of reasons that entrepreneurs choose their brand name and marketing techniques. Give stuff to your prospects that their children or pets or loved ones, in general, will use. Entrepreneurs must find ways to connect their brand with a feeling in order to connect with their prospects. The biggest mistake that entrepreneurs make is having conflicting values at home versus at work. Strategies will act as a vehicle to get your values to the people that you want to do business with. Entrepreneurs can differentiate themselves by making their prospects think about them even when they are not there. Evergreen branding will change the mindsets of entrepreneurs and agents to long-term. Trevor saw how inefficiently he was using his time, so he decided to use hamster-wheel marketing to amplify his business, not build the foundation. Broker-Provided Sites are incredibly simple and just include basic information as an entry to your business, but you don’t own the presence. Most custom websites don’t allow the owner to build authority through content creation. An Authority Hub shows a series of content that builds a relationship of trust with the prospect before ever meeting. Take the content that you have that answers common objections by prospects and post it on your website. Carter Steph can teach you how to get extra revenue by increasing the quality of your leads. Create your core-conversion pages once and modify them as you need to (FAQ, Buy a House, Learn About Us, etc.). When you ask someone for a testimonial they go into a different and unauthentic state of mind. Trevor knows the best way to ask for testimonials is by allowing your customers to rehearse their answers before you ask directly. Niche or location pages (800-1000 words) need to be updated quarterly in order to compete with Zillow’s automated system. Authority content involves creating content (articles, videos) that are unique to your area on a weekly basis. See what Google suggests when it comes time to create any content in your niches. Quality is much more valuable than quantity when it comes to leads. 3 Key Points: Branding is more than marketing a product; it’s the process of attaching your name or product or service with certain values in the eyes of your audience. Authority Hubs allow entrepreneurs and agents to build a website with content that establishes trust with their prospects before connecting. Stop asking for testimonials. Shape your questions specifically around their experience or you risk them going into testimonial mode. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Trevor Mauch (website), (Instagram) Carrot (website) CarrotCast (podcast) LCA Episode 81 with Trevor Mauch Rev.com (transcription website) Carter Steph LinkedIn North Umpqua River Homes for Sale (website) Chime (sponsor) Follow Up Boss (sponsor)