Lab Coat Agents Podcast

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the Founder and CEO of CallAction, Jessie Beaudoin. CallAction eliminates all of the inefficiencies in the follow-up processes that cause real estate agents to be very inefficient with their time. Jessie is here to tell us all about those processes and where the real estate industry is headed in the future and how you can prepare for potential market disruptions! Episode Highlights:  Jessie got licensed as a real estate agent at the age of 18 and began building websites the next year in 1997. Early on, it was difficult for Jessie to remain consistent, causing him to focus heavily on his marketing. CallAction.co helps real estate agents focus on inbound conversations by taking away all the tedious tasks that come with usual CRMs. Real estate agents have only been focusing on the online lead generation side of the business for the last 10-15 years. Jessie had the foresight to see where SEO and real estate were going to intersect all the way back in 1997. Agents tend to forget about what got them super busy in the first place and that’s a mistake. The average income in the United States has stayed about the same over the last 20 years, but there has been a huge decrease in interest rates. A shortage in available listing inventory has combined with the global pandemic to create historically low rates. Debt-to-income ratios went out the window in the late ‘90s which put extra weight on FICO scores. Jessie predicts the ceiling of appreciation on real estate considering that income will not change and interest rates are more likely to go up. Baby boomers own 35% of all homes in the US and are simultaneously retiring and passing on their real estate inventory. The pandemic has created a multi-generational-household culture throughout the world. A major problem lies in the small size of Gen-X combined with a lack of need for homes for Gen-Z and Millennials. There are so many economic unknowns brought on by COVID that no one can be sure of the real effects. Companies have begun to realize that they can get everything done with fewer people, supporting the theory that many jobs are not coming back. Small property investors haven’t collected any rent for the past 6-7 months, resulting in very tough times. People lose their ability to be empathetic to the people that need the most help when they are busy. Developing relationships and solutions in order to prepare for the worst-case scenarios is essential. Companies that are dependent on volume-based leads need to become hyper-efficient with their lead processes. Lead costs, and competition with larger companies, are going to go up, thus increasing the need for improved efficiency. Give consumers the opportunity to get to know you before they ever actually speak with you or meet you in person. Tapping into the ART Funnel (Aspirational Research Transactional) is the best way to put out effective marketing content. The more focused your content is, the more likely it is that someone utilizes you as an agent. Seek out those that have experience in the schools of hard knocks; they have the knowledge that you need to navigate different markets. CallAction eliminates the time-consuming tasks that come with a standard CRM and the follow-up process. The tasks can add up to the point to where your business is no longer scaleable. You should not wait until it is necessary to become as efficient as possible; get ahead of the game. 3 Key Points: Jessie’s entire career has been spent on website development in the real estate industry, watching first-hand as the technology side of lead generation grew over the last 20 years. A combination of the pandemic and a shortage in inventory has created historically low mortgage rates, but they can’t last forever. Remaining empathetic, developing solutions and relationships, and becoming hyper-efficient with leads and follow-ups are Jessie’s recommendations heading into the future of the real estate industry. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jessie Beaudoin: (CallAction website; email Jessie at jessie@callaction.co; call Jessie at (323) 741-2255) Follow Up Boss (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer grills the Founder of Berman Media PD, Michelle Berman, about how real estate agents can use Instagram to establish their authority. Michelle built her business through DM engagement and now she teaches agents how to grow their Instagram presence and bring in more leads! Episode Highlights:  Instagram is the future of social media and because of that, business owners and marketers everywhere need to become proficient with it. Customer relations in a social media space was a very under-explored area, inspiring Michelle to dive in completely. Michelle saw many problems with the money to results ratio that she was seeing at her marketing firm, thus leading to the creation of Berman Media PD. Michelle’s swimming career took her from California all the way to Rutgers University. The whirlwind of emotional experiences that Michelle experienced during 9/11 led to her acceptance into a journalism program dedicated to honoring the 10th anniversary. Learning how to navigate social media platforms in an appropriate, professional, and effective manner influenced Michelle’s career choice. Michelle’s professional portfolio gave her the confidence to go out on her own, learning from her mistakes as she went. In 2018, social media influencing took a massive hit, so Michelle decided to reach out to a coach to help guide her through. In many corporate industries, age and experience can be a handicap, but Michelle uses that to her advantage. Michelle believes that people approach Instagram from a strictly professional perspective instead of putting their clients into the equation. The Instagram Power Method Program takes real estate agents through a transformational journey that helps them find what makes them different. Base your content on your clients’ pain points; show them that you can fix their problems. Most businesses know that they need to use social media but just don’t know how to do it effectively. Michelle specializes in working with real estate agents and loan officers to replace their marketing strategies with tactical Instagram marketing techniques. Content creation, and how to use that content effectively, is what clients will learn when working with Michelle. Michelle breaks down the top-of-funnel, middle-of-funnel, and bottom-of-funnel lead system, and where social media sits in that system. Younger generations are using Instagram as a search engine, not just for mindless content. Find out where your ideal clients live on social media and figure out a way to live there through the use of hashtags for engagement. Every single person that uses Instagram to market is using it for their own individual purpose. Somebody who already understands the power and necessity of Instagram is the kind of student that Michelle loves to work with. Implore these strategies and you will see that you are no longer spending so much time chasing your business. Real estate agents feel that if they work in a niche and specialize, it will stop people from reaching out to them. Michelle’s program teaches students how to niche down, strategically brand correctly, and how to create leads through engagement. The opportunity to change people’s lives for the better motivates Michelle to educate her students every day. Go all-in on social media marketing right now because you’ll be there in two years anyway. You should trust yourself enough to niche down and know that it will make you more successful. Identify your ideal clients and where they are coming from so that you can start engaging in that world and building trust. 3 Key Points: Instagram is the future of social media marketing, allowing real estate agents to find the world that their ideal clients live in and engage with that world. Michelle sells herself on the fact that she has built her entire career on making connections in her DMs and her ability to teach others how to do the same. While most people think of Instagram as a source of mindless content, younger generations are actually using it more and more as a search engine. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Michelle Berman: Instagram | Email | Website Chime (sponsor) LCA Marketing Center (sponsor) Adobe Photoshop and Design Canva

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the Owner of Carrot, Trevor Mauch. Carrot specializes in helping entrepreneurs, real estate agents included, generate online leads so that they can focus on the activities and work that truly give them energy and freedom! Episode Highlights:  Carrot helps entrepreneurs, mainly real estate agents, save energy by generating online leads. A ton of investor clients are real estate agents, which led Carrot to expand and explode into the real estate market. Marketing makes it hard for entrepreneurs to get freedom and can make them feel trapped. Trevor’s parents showed him that you can create your own job, but that didn’t mean he wanted to. One of Trevor’s college professors taught Business Law through real estate, and that led Trevor to enter the real estate game. Conversion-rate optimization helped Trevor turn all those leads from his website into business. Income still comes into Trevor’s blog and he hasn’t even touched it in over 7 years. Advertising, course creation, and publishing were all business opportunities that came out of Trevor’s website. Not doing the work that gave him energy made a lot of money, but inevitably led to burnout. Trevor restructured his business and life so that he could do the work and activities that give him energy. You don’t have to let limiting beliefs hold you back from building a business that you truly enjoy and gives you real freedom. List out everything that you don’t like about your business right now; find the opposite of those things. Entrepreneurs tend to glorify the grind, but that’s not the real dream. Without vision, the grind is just grinding for grinding sake. Create structure around your business so that you can delegate those draining tasks while doing what gives you energy. This is how you’ll know when you’ve found those activities that will give you energy. It’s going to be hard to give away the activities that don’t give you energy but do make a lot of money. Falling asleep at the wheel with his family in the car in the mountains forced Trevor to change his mindset about grinding. The hamster wheel marketing method will work, but as soon as you get off, it will slow down. The evergreen method of marketing allows work that you do today to continue to bring in money for years to come. Consistency and predictability are the goals when creating organic long-term marketing content. Evergreen content for real estate agents should be very clear about your “why” and the value that you bring to your clients. You must be as specific as possible with your locations and niches on your location-page content. To become an authority, create videos where you say 500-800 words, turn the transcript into an article, and post them together. Turn hamster wheel content into evergreen content on your website, and earn for years. 3 Key Points: Being an entrepreneur means creating your own job, but it could also mean an unbalanced work-life balance. Trevor saw this first-hand with his entrepreneurial parents. True freedom is being able to leave your business for a month without checking in at all and knowing that it is growing the entire time. Entrepreneurs can be quick to give up, usually opting into the hamster wheel method of marketing. If they invest their time into the evergreen method, entrepreneurs can build a pool of content that will work on its own for years and years. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Trevor Mauch (website), (Instagram) Carrot (Website, Authority Builder) StreetText (sponsor) Chime (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Driving for Dollars Founder Zack Boothe. Zack used to be a window cleaner before he grew a YouTube channel to millions of followers. From there, he entered the real estate investing game and never turned back, earning millions of dollars every year with his unique technique while teaching others to do the same!   Episode Highlights:  Zack was raised with a great work ethic and even had his first job when he was only 11-years-old. The window-cleaning business was Zack’s first business, which he grew to three trucks through some viral videos on YouTube. Eventually, Zack realized that his window-cleaning business wasn’t giving him financial freedom. Content creation for the window-cleaning business was just to add value to the team and audience. Books, podcasts, and other resources allowed Zack to educate himself on wholesaling. After his first sale, Zack realized that 2 types of sellers exist in the real estate game. As a real estate investor, it’s important to get to the seller before the agent gets there so you can negotiate your own finances. Agents should seek out other wholesalers purely because of the number of leads that they have access to. There are endless ways to make money on properties that would usually be described as undesirable. Signs of neglect are the desirable characteristics in Zack’s system for buying houses. The Deal Machine App has made Zack’s list-making technique exponentially easier and cheaper. Adding houses that have any physical signs of neglect increased the number of deals that Zack could get close in a month. Start with postcards because anyone that reaches out to you will be a very motivated seller. Texting and cold-calling are very similar techniques and will bring you just a handful of answers. Learn to recognize the hesitation in someone’s voice over the phone because those are the potential sales. Real estate agents have a unique opportunity to move these properties onto the market quicker because that is what is best for the seller. You cannot presume what people think because you don’t know where the opportunity lies. Zack started giving away exactly what he wanted to receive when he took on students. The giving strategy is a long game and expecting overnight success will only lead to disappointment. Cutting corners for immediate gratification will always come back to bite you in the end. Tackling the problems in life always comes with a long-term strategy. The whole process starts with finding the discounted property. Zack is going to go to a new market with $1K and try to turn it into $40K in 40 days on his YouTube channel. COVID hasn’t stopped Zack or his investors from doing deals. The market is out of your control, so all you can do is constantly work towards bettering and educating yourself. 3 Key Points: Zack created YouTube videos to educate his team and audience. The viral videos and subsequent revenue from those were just a result of the value that was being given out to the world. Through years of testing, Zack has been able to create a real estate investment system based on one simple principle: investment opportunities lie in the signs of neglect.  When Zack took on students, he was able to learn from all the mistakes that he didn’t even know he was making. Giving out what he wanted to receive helped him grow and hit his goals. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Zack Boothe (Website), (YouTube), (Facebook) Free DFD Mastery Seller Scripts DFD Cheat Sheet Deal Machine App - Use Discount Code PIN Window Cleaning Ventures - YouTube Follow Up Boss StreetText

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the CEO of the Veloz Group and host of the Thirty Minute Mentors podcast, Adam Mendler. Adam brings expertise and a high level of leadership across a plethora of industries. He has founded companies in the furniture e-tailer industry, tobacco, and a technology consultant practice. With such a wide range of expertise, Adam has some incredibly insightful advice for those in the real estate industry! Episode Highlights:  Adam is an entrepreneur with his toes dipped in multiple industries. Thirty Minute Mentors gives an inside look into how successful people made their way to the top. Advice from successful leaders expands beyond their individual industries. Success comes with many different stories and backgrounds because that’s exactly how people are. Adam dreamed of running an MLB team until he was in his mid-twenties, before he expanded his horizons. His experience across multiple categories of the corporate world led Adam to become an entrepreneur. Custom Tobacco gives customers the ability to create their own private-label cigar at a premium level. Personalization is the perfect accent to a client gift and can help close the sale by showing them that they matter. Adam has been able to find success across different industries and it has allowed him to find success in real estate. The three questions that you must ask yourself about your career that will tell you if you are doing the right thing. People are only good at a few things in life, and really only great at one thing. Surrounding yourself with the right people is vital to the success of every entrepreneurial business. You are going to have bad days, but you have to be able to shake it off and move on. Entrepreneurs must motivate themselves to compete to make the most of every day. Every single person is a leader in one fashion or another, in some area of their life. Great leaders understand that their continued success is reliant on their ability to continually learn throughout their lives. If you have any desire to grow and scale your business to the next level, you have to learn to be an effective leader. To get out of the chaos that the world is in right now, we all have to step up and become better leaders. The best time to begin your leadership journey is right now and it all starts with understanding who you are as a person. The leadership journey is one that continues for the rest of your life. In the world of sales, you have to find common ground at some point or another. 3 Key Points: There is no business, or success story, that falls into the one-size-fits-all category.  Figure out what makes you special and unique, and get on that path. Once you find what you are truly great at, and surround yourself with the right people, your business will take off. Leaders come in all shapes and sizes. Being a leader is not limited to those that lead teams and companies. Every single person has the capacity to be a leader in their own lives and communities. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Adam Mendler (Website), (Instagram), (Twitter), (Podcast) Veloz Group Beverly Hills Chairs  Custom Tobacco David Halberstam - Author Follow Up Boss Chime Technologies Inc - 833-682-4463

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Noms founder Chelsea Martin. Chelsea shares the background of Noms Bake Shop, and how the developments they have coming up could be of particular interest to real estate agents. Plus, find out which cookie flavor she had a hand in creating! Episode Highlights:  The Noms cookie recipe comes from Chelsea’s husband’s family, and the company grew incrementally over years until they outgrew the home kitchen and needed a commercial space. They had to think about where they fit in the cookie company market, deciding on a premium presentation, nicer than a basket. The company ended up finding a space in corporate gift giving as a gesture for holidays, birthdays, and events. The gift box has staying power because it’s beautiful and personalized, so recipients are compelled to keep it around. Jeff uses Noms cookies as closing gifts for clients. Cookies are a feel-good gift. One of Noms’ top industries they sell to is real estate and mortgage. Chelsea says now that everyone’s email inboxes are so full of marketing emails that we all know the tricks, so direct mail campaigns are having a comeback. Real estate is a business of relationships and that’s also how Noms started. Chelsea is especially proud when she hears or sees Noms being bought outside of their home base of Arizona. Noms has ideas for upcoming premium boxes that include things like a video message.  They do everything, including all customization in house, with no outsourcing. They are rolling out brownies and bars. Noms boxes include a prompt for the recipient to send a video thank you message back to the sender, which also has the dual purpose of generating social media content for your business. They have about 16 flavors including the standard varieties like chocolate chip, plus more unusual and seasonal varieties like peanut butter and jelly, cinnamon pumpkin butter, pineapple and coconut shortbread, and lemon poppyseed. Boxes start at $29.99 and all prices include nationwide shipping. Noms has an in-house designer for the etchings on the boxes and they can help you design something if you don’t have a personal logo or need something to say “Happy Housewarming” or another basic message. They offer bulk orders with discounts if you hit certain thresholds.  3 Key Points: Think about where your business fits in the market. Premium packaging inspires recipients to keep it, and when it has your branding on it, that’s increased exposure. Do one thing well before you branch out. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Noms Bake Shop (Facebook, Instagram, Twitter, Website)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with wholesaler Cody Hofhine. Cody shares his strategy for connecting wholesale investors with cash buyers to generate more deals. Listen for a ton of impactful marketing and business development advice. Episode Highlights:  Cody is not a licensed real estate professional. Cody started as a sales rep for vinyl fencing and found a mentor in a colleague in that field. This led him to being a salesperson for homeowner insurance and founded his own insurance agency. He found his way into wholesaling homes, asked someone to mentor him, and he was told no because he didn’t want more competitors.  Cody started self-educating with podcasts and other resources, and within 40 days he got his first deal that paid him $24,000. Lab Coat Agents works from a place of abundance not scarcity, and Jeff points out that the person who turned down Cody as mentor is probably working from a scarcity mindset. Cody has an unstoppable drive and was willing to take imperfect action to get started. While transitioning from homeowners insurance sales to wholesaling, Cody began delegating a lot of his insurance work to others so he could focus on wholesaling. Within the first 6 months, Cody was doing a quarter million dollars in revenue, and within 18 months he had had his first million dollar year. For Cody, the key has been effective marketing. Cody made his marketing headlines match the main message he was hearing from existing clients. Licensed realtors can do a similar thing by asking people what they liked about the realtor they hired and taking that data and using it in your own marketing. Put your marketing in layman’s terms that people can understand and that meets your customer where they are. Cody suggests finding wholesalers at investment clubs and match-making them with cash buyers, found through the Real Estate Investor Association. Use Facebook groups to find wholesalers.  Nothing about entrepreneurship is easy, but it is simple. Cody is confident that everyone knows at least 7-10 real estate agents, but those aren’t the contacts a person needs when they are in a distressed situation and need to sell their home or don’t have the money to fix a distressed home. Most marketing communicates its whole message in the photo, which prevents people from actually reading what your message is because they already know they’re being sold to. Cody’s own marketing is just black text on a white background so that people are forced to actually read his message to know what it is. Only take advice from people you are willing to trade places with. Your income will never outpace your personal development. 3 Key Points: Be willing to take imperfect action rather than taking no action. Focus on marketing and meet your potential clients where they are. Work on your personal development and income will follow. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Cody Hofhine (Instagram, Facebook, YouTube, LinkedIn, Website)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jess Lenouvel of The Listings Lab. Jess outlines her three keys for scaling a six figure business into a seven figure one. This episode is packed with tactical strategies that will accelerate your growth.  Episode Highlights:  Jess Lenouvel grew up in the industry with her mother who was a realtor. She got her license at 21. She started The Listings Lab four years ago. They're helping hundreds of people go from six to seven figures. Real estate loves the DISC profile but Jess prefers the Kolbe. Jess is frequently asked why she left behind a successful real estate career. It was a huge risk. She realized it wasn't about the money anymore. She felt that she hit her limit. She also wanted to be location independent. This was a quality of life choice. Relevancy is about figuring out who you're talking to and understanding them on a human level. Address the pain points that are getting people to move. Moving is always a lifestyle play. They give agents a list of questions that will give them everything they need to know to create targeted messaging. Know how to ask relevant questions. Omnipresence is showing up in front of your ideal client with consistency and frequency, with a message that’s relevant to them. Your authority content consists of mini trainings and teaching things your ideal client doesn't know. Process/solution content is about creating a unique methodology that addresses the pains and problems of your specific clients. You want a methodology people can relate to that will get people where they want to go. Social proof consists of case studies, testimonials, and PR. Recognize the importance of the media and leverage it. Become a relatable celebrity. You want to be an approachable local influencer. No one goes to social media with the intent to buy a home. You have to give people a reason to follow you even when they're not buying or selling. Omnipresence is automated followup. We build trust online through consistency and serving before we sell. Omnipresence allows you to take the hustle out of your business. Intimacy is about community, connection, and conversation. Creating comfort with your audience comes through showing up as you are. Vulnerability creates trust and conversation. You know you're winning when people tell you they feel like they know you when you've never met. Jess has multiple programs to help agents at different levels in their careers. 3 Key Points: Relevancy is about figuring out who you're talking to and understanding them on a human level. Omnipresence is getting in front of people and building trust. Intimacy is about helping people you don’t know feel connected to you. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jess Lenouvel (Instagram) The Listings Lab (website) The Listings Lab Method for Real Estate Agents (Facebook group)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Mike Ganino, a storytelling and communication expert, author, and speaker. Mike speaks about how to stand out by telling your story in a way that will resonate with your audience.  Episode Highlights:  Mike Ganino realized early in his career as a manager that the best ideas rarely won. He saw employees, companies, and vendors with great ideas that they didn't know how to package. The real estate industry is really about relationships and relationships are stories. We often describe ourselves to our prospects using vague adjectives instead of relying on narrative. Tell a story that makes your listeners aware of your cutting-edge marketing. With stories, you can show that you're innovative without ever having to say it. What really makes you stand out is the stories you tell about yourself. Realtors tend to want to talk about stats. Nobody cares about those stats because they don't resonate. Mike talks about "fauxnerability" online. Storytelling for business is different from storytelling for entertainment. Think about who your audience is and think about what they should know about you that will make them want to work with you. Mike talks about the audience-directed strategy he uses on his About page. Think about what's interesting to the person in front of you. Tell people something about you that shows them who you are. That doesn't have to be heroic. Mike shares how he would approach a hypothetical Malibu prospect. Hear how he tells a story unique to that particular prospect. You only need a couple of iterations of your story for a particular area. Be careful about asking too many discovery questions. Ask questions in a way that is natural. We need to ask questions and also remember to reveal things about ourselves. Look at your listing appointments and buyer conversations. Look at all the places where you make an assertion and prove it with a story. When telling stories about a home, think about how people would use it. Imagine a day in someone's life as you're conducting the tour. Investors and flippers are the people that care about the facts. You can use seller stories as part of your marketing. Interview your sellers. The top agents win because they know how to sell a story attached to a home. Video is very important right now.  Consider taking an improv theatre class to get more comfortable in your skin. Create evergreen content that talks about who you are and your core values. 3 Key Points: When someone asks you to tell them about you, figure out what it is they are really trying to get to. When considering how to tell stories about homes, think about the story of the house but also the story of the people who are going to love living there. Facts do not sell homes. Resources Mentioned: Lab Coat Agents website, Facebook, Facebook Group, Twitter, Instagram Mike Ganino website, Facebook, Instagram, Podcast Get Mike’s free workbook with prompts here  Company Culture for Dummies book

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Cory Lee, an entrepreneur, speaker, trainer, and leadership expert. Cory speaks about the importance of investing in yourself, how to become influential, and why he wants to be world-famous.  Episode Highlights:  Cory Lee is originally from Mississippi. In a five year period, he built and sold several gyms and physical therapy clinics. Early in his life he had a hard time with a lack of confidence and needed to build his confidence to be a successful entrepreneur. Cory shares about his upbringing and how his mother and grandmother raised him. Letting your gifts and talents shine isn't arrogance, it's awareness. The world needs your gifts and your talents. Have a vision and direction to guide you in your business. They wanted to create a culture of change within their community. Cory speaks to the importance of adding value to each individual customer. Investing in your own growth is important to the success of your business. Many people don't realize that they may not reach success without taking the risk of investing in a coach. Investing in yourself is one of the best things you can do. Successful people are constantly learning and they never reach the peak. If you're the smartest person in the room, you need to find a new room. Millionaires are often nice people and they will often give away information if people ask. Your comfort zone is not really comfortable. It's familiar. Most successful people want to give back because somebody gave to them. Becoming an influencer is about becoming the type of leader that other people willfully follow because of who you are and what you represent. Comparison limits us from becoming influential. Compare yourself to your potential. Stop comparing yourself to your current results. Think of at least one thing you could do today that would move the needle towards your goal. Write down five tasks that will lead you to your goal and for the next fourteen days in a row, do at least one of those tasks. First, you need to find out where you want to go. People tend to spend their time on things that are unimportant. Write down all of your tasks and responsibilities. Ask what is required. Ask where you'll get the greatest return. Ask what is more rewarding to you. As you accomplish goals, you create habits. Become aware of the habits that are getting in your way.  It's not about self-judgment, it's about awareness. How you overcome your failures will define you. Choose your attitude. Your attitude is your choice. Give people your time and attention. Exceed people's expectations. Don't be attached to outcomes. Be attached to your participation. Any time you're doing anything, you're trading your time. Be intentional with your time. 3 Key Points: Successful people invest in themselves and look for opportunities to learn.  As you accomplish your goals, you will form an awareness around your habits. Don’t be afraid of reaching out to successful people. They’re often willing to help.  Resources Mentioned: Lab Coat Agents website, Facebook, Facebook Group, Twitter, Instagram Cory Lee website, Facebook, Instagram, YouTube John Maxwell coaching resources: website, 3 R’s