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Lab Coat Agents Podcast

Grow Your Audience to One Million Followers-with Brendan Kane-EP85

Oct 27, 2020
Guest Brendan Kane, a social media strategist and bestselling author, shares his expertise on growing online audiences. He reveals his journey to amassing 2.5M followers and discusses the unique challenges real estate agents face against high-profile competitors. Kane emphasizes the importance of captivating content, particularly in those crucial first three seconds of engagement. He advises using impactful quotes and video over images to draw attention and encourages agents to experiment with their listings to optimize their social media strategy.
45:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Creating engaging content within the first three seconds is vital for real estate agents to capture audience attention effectively.
  • Incorporating quotes and partnering with local businesses can significantly enhance engagement and credibility for real estate agents on social media.

Deep dives

The Role of Captivating Content

Creating engaging content is critical for real estate agents competing in a saturated digital landscape. To effectively capture attention, it is important to achieve a pattern interruption within the first three seconds of content exposure. Instead of conveying an overwhelming amount of information all at once, agents should find a sweet spot that piques interest without being too verbose. Simple yet compelling elements, such as eye-catching images or unique hooks, are essential to stop a scrolling audience and encourage further engagement.

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