Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Jan 1, 2025 • 14min

Q + A | Why ‘If You Build It, They Will Come’ Isn’t Working for Your Podcast

As a good friend of mine in podcasting says, 'If you build it, they won’t come.'In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning.Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest drivers of podcast growth and show you how to use Spotify’s analytics to pinpoint exactly where the problem is happening—so you can stop guessing and start seeing results.Ready for a podcast that grows your audience and your business? Hit play, and let’s dive in.0:04 - Why “If You Build It, They Will Come” Isn’t Working for Your Podcast3:06 - The Two Big Questions Every Podcaster Should Be Asking6:31 - What Your Messaging Is Really Saying to Potential Listeners9:53 - The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing (and How to Fix It)14:38 - How to Get Clear on What’s Holding Your Podcast Back→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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10 snips
Jan 1, 2025 • 35min

4 Podcast Growth Strategies You Haven’t Tried Yet | Vinnie Potestivo

Think you’ve tried everything to grow your podcast? Emmy Award-winning media advisor Vinnie Potestivo joins me to share four unconventional podcasting strategies most podcasters have never even considered.From fixing hidden distribution mistakes to using tools like IMDb and LinkedIn to get discovered, Vinnie reveals how to create a podcast narrative that stands out and get your show in front of listeners who are already looking for a podcast like yours.If you’re ready to stand out and grow smarter, hit play and let’s dive in.2:15 - What Most Podcasters Get Wrong About Growth8:40 - Why Your Best Stories Belong at the Top of Your Episode15:25 - IMDb and LinkedIn: The Tools You’re Not Using (But Should Be)22:50 - Discoverability vs. Being Discoverable30:10 - How to Take Control of Your Podcast’s Narrative to Attract the Right AudienceEpisode Links:vpe.tv/giftsvpe.tv/awardsvpe.tv/fascinateihaveapodcast.comConnect with Vinnie: LinkedIn | Website→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 26, 2024 • 16min

Want More Engaged Listeners? Get Them Talking Back | Pat Cheung

Join Pat Cheung, creator of the innovative app FanList, as he reveals secrets to turning passive listeners into active participants. Discover why most audiences stay silent and learn quick fixes to boost engagement. Pat shares effective strategies, like fostering community and utilizing personal touch in call-to-actions. He dives into the importance of listener feedback and building loyalty, emphasizing that real connection can transform your podcast into a thriving, interactive space. Tune in to energize your audience!
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Dec 25, 2024 • 24min

My Biggest Lessons (and Mistakes) from 5 Years and 300 Episodes of Podcasting

Reflecting on five years and 300 episodes, the speaker shares transformative lessons learned along the way. Discover why consistency goes beyond just showing up and the essentials for making your podcast stand out. The journey emphasizes the necessity of authenticity, promoting visibility, and overcoming self-doubt. Personal growth through challenges like trauma and health issues showcases the power of community support. Finally, listeners are encouraged to set bold goals and embrace their own podcasting journeys.
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Dec 19, 2024 • 18min

Stop Doing This if You Want to Grow Your Podcast

When it comes to growing a podcast, the common advice tells you to do more: guest on dozens of shows, post daily on social, run ads. But what if doing less could actually get you faster growth?In this episode, we’re debunking outdated podcasting advice that’s slowing your progress (without you realizing it) and I’ll reveal what I’m *not* doing to grow my podcast — and how cutting back has led to up to 32% month-over-month growth.By the time you finish this episode, you’ll know exactly how to apply the same approach to reach more listeners with your message and turn your podcast into a lead-generating machine — all while freeing up your time to actually enjoy the process of podcasting. (Spoiler: That’s Stephen Bartlett’s secret to 1 billion downloads.)Ready to grow your podcast without adding more to your plate (and maybe even taking a few things off)? Hit play and let’s make your business bingeworthy.0:04 - The Problem with Most Podcast Growth “Strategies”2:10 - What's Really Sabotaging Your Podcast Growth8:30 - What I’m Not Doing to Grow My Podcast12:00 - The Real Reason Stephen Bartlett Hit 1 Billion Downloads14:00 - 3 Steps to Find What’s Moving the Needle for Your ShowOther Episodes You’ll Enjoy:How to Grow Your Podcast Without Adding More to Your Plate→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 18, 2024 • 23min

Starting a Podcast That Builds Your Business (and Your Self Belief) | Dr. Christine Li

If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there).From building authority right from the start to turning your show into a powerful audience-building tool, you’ll walk away knowing exactly how to crush those “Is podcasting really worth it?” fears — because every day you wait is another opportunity for someone else to launch the podcast your audience is searching for.So if you're ready to stop overthinking and finally hit publish on your podcast (or if you just need a kick in the pants to get out of your own way), hit play and let’s make your business bingeworthy.3:30 - The Real Cause of Perfectionism and Procrastination in Podcasting6:15 - Building Your Authority from Day One with Your Podcast9:05 - Turning Your Podcast into a Powerful Client Acquisition Tool12:00 - Why Waiting to Start a Podcast Limits Your Business Growth14:40 - How to Stop Overthinking and Finally Press Publish on Your PodcastEpisode Links:Check out Dr. Christine’s podcast: Make Time For SuccessConnect with Dr. ChristineOther Episodes You’ll Enjoy:Achieving Goals with Ease: Embrace The “Be Do Have” Model→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 12, 2024 • 17min

4 Must-Know Podcasting Predictions to Capitalize On This Year | James Cridland, Podnews

James Cridland, editor-in-chief of Podnews, shares his expertise on the evolving podcasting landscape. He discusses the decline of download metrics as the gold standard and how YouTube is reshaping podcast discovery, despite its limitations. Cridland also emphasizes the necessity of maintaining human creativity in an era increasingly influenced by AI. He warns that defining what truly constitutes a podcast is becoming more complex, urging creators to focus on genuine content that resonates with audiences.
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Dec 11, 2024 • 17min

What’s Changing in Podcasting and How to Stay Ahead | James Cridland, Podnews

James Cridland, Editor-in-chief of Podnews and a broadcasting veteran, shares his expertise on the transformative changes in podcasting. He highlights the booming niche podcast trend and discusses how these shows are thriving in today’s market. Cridland challenges the notion that video is essential, asserting audio's primary importance. He provides insights on measuring growth beyond downloads and stresses the keys to long-term success: consistency and community engagement. Essential listening for any aspiring podcaster!
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Dec 5, 2024 • 15min

The Exact SEO Keywords You Need to Get Your Podcast Found

Unlock the secrets to making your podcast shine in search results! Discover how to analyze your competitors' keyword strategies and identify the best terms to attract your ideal audience. Learn the importance of strategic keyword placement for maximum impact. Plus, explore essential tools that can help you refine your SEO approach. Get ready to boost your visibility on popular platforms like Apple and Spotify and reach new listeners every day!
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Dec 4, 2024 • 14min

How to Hit the Top 5 in Apple and Spotify Search Results

Discover game-changing strategies to boost your podcast's visibility on Apple and Spotify. Learn the art of effective SEO and how to find the right keywords that attract your target audience. Uncover the secrets to ranking higher in search results and building instant credibility. Dive into the importance of adapting to listener behavior for increased downloads and monetization. Get ready to elevate your show and reach new listeners!

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