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Turn Strangers Into Listeners With This Audience-Borrowing Strategy | Lauren Passell, Tink Media

Nov 19, 2025

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Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen?

In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your niche take off. So if you’re ready to grow beyond the same 50 loyal listeners and finally start reaching new ones, hit play and let’s dive in.

3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You

11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience

15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting

18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You

22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth

Episode Links:

Rephonic.com/graph
Meet Lauren Passell: Website | LinkedIn
Read Lauren’s Podcast The Newsletter

Other Episodes You’ll Love:

3 Low-Lift Ways to Get New Listeners Without Living on Social Media
One Surprising Way to Reach New Listeners Without Guesting or Social Media

→ This episode was recorded on the Deity VO-7U

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