

The Shopify Growth Show
Jim Huffman
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
Episodes
Mentioned books

Dec 12, 2022 • 45min
2022 Business Review: 10 Highs & Lows from this Year (#106)
Jim is joined by Yonathan and the two go over what has been and incredibly interesting yet positive year both in terms of business and personal goals.TOPICS DISCUSSED IN TODAY’S EPISODEDoubling sales & employeesLaunching EOSLayoffsInvesting in brand and anew websiteOur TikTok experiment hit 1M viewsCreating culturePersonal changesEating one meal a dayDopamine detoxThe 6am clubBeing a girl dadResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Dec 5, 2022 • 45min
DIY Branding for Founders with Wenting Zhang (#105)
TOPICS DISCUSSED IN TODAY’S EPISODECreating a Logo without a designerChoosing to leave a good company and investing in yourselfPlanning to become an entrepreneurInvesting in your brandThe DIY entrepreneurGrowth HacksProduct Led Growth specificsCreating Lanes of Accountability Resources:TypogramNewsletterFollow AlongJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Nov 28, 2022 • 45min
Why You Should Build a Community and How April MacLean Scaled The Trends Community (#104)
This week, Jim is joined by the community guru and CEO of Wondry April MacLean to have an amazing conversation about the value and tactics involved in building communities for businesses and brands.TOPICS DISCUSSED IN TODAY’S EPISODEWhen and why to build communityWhere and how to start building (tips and tricks)Components of communityProgramming and ritualGood vs Great CommunitiesCommunity ManagersThe importance of community goalAgency LifeResources:WondryHow to Launch a community in 60 DaysJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Nov 21, 2022 • 42min
How I Started GrowthHit, How We're Building Startups, & My Interview on Rising Tide (#103)
This week, Jim is featured on the Rising Tide podcast hosted by Kevin Prewett. They chat about starting and developing Growth Hit as well as the various projects from the startup studio.TOPICS DISCUSSED IN TODAY’S EPISODEStarting a growth agencyAttracting talent Idea creationTime Management Identifying macro trendsAI endgameHalf-baked ideas Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Nov 14, 2022 • 40min
How We Got 1M TikTok Views, Top Marketing Stunts & The $3M Challenge Update (#102)
Jim is joined by Yonathan for the monthly update on the $3M Challenge, insight on getting 1M TikTok Views, and an overview of some of the best Marketing Stunts in recent history.TOPICS DISCUSSED IN TODAY’S EPISODEOne day design hitting 100kThe three customer personas: David HalpernInformed customerAfflictedOblivious customerGetting a million views on Tik TokBrands that are killing itMarketing StuntsIs Jim too nice?Resources:Derek Halpern VideoOur TikTok Video with 1M ViewsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Nov 7, 2022 • 54min
A Startup That's Disrupting the $16B Funeral Industry: Micah Truman (#101)
This week, Jim has an amazing conversation with Micah Truman, CEO of Return Home, a company that is revolutionizing the funeral home industry with the creation of a new category of service called "terramation." Micah shares his amazing journey and what he's learned from entering the business as an outsider and finding value in the human interactions he has with his new clients. Micah has achieved great business success as he continues to ensure meaningful impact Return Home has on the planet and the people who live on it. TOPICS DISCUSSED IN TODAY’S EPISODEThe background of an innovatorBusiness as a method of improving the worldThe value of being an outsiderThe scary process of brining transparencyCreating a new categoryThe business advantage of intense ethicsThe value of human momentsBeing honest with your kids about financial literacyResources:Return HomeReturn Home on TikTokJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Oct 31, 2022 • 52min
100th Episode: Best of IIWST (#100)
This week, we celebrate our 100th episode by sharing 12 of our favorite moments from the show over the past two years!TOPICS DISCUSSED IN TODAY’S EPISODEHow ConvertKit Got to $30M ARR with No Funding #41How Kreyol Essence Got on Shark Tank #24Craig Swanson: How this CEO Funded His Bets in Startups #61Ben Wilson on How to Take over the World - #43 How Patrick Dossett Became a Navy Seal & Founder through Pure Grit #49How this Celebrity Chef Got his Big Break #64The Power of Being Niche from a SaaS Owner #88How a DTC brand did 7 figures in 12 Days #64How Eric Jorgenson Got to Write a Book with Naval #36How a Comedian Writes a Joke #10How Being a Parent Gives a Founder Super Powers #95The Nicest Thing Anyone Has Ever Done For you #2 Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Oct 24, 2022 • 49min
How to Get on Shark Tank and Scale a DTC Brand (#24)
Imagine wanting to solve a problem that you are having, then having your efforts turn into a brand that's featured on Shark Tank. That’s what happened to today’s guest, Yve-Car Momperousse. Listen to today’s interview to hear what Yve-Car has to say about how Kreyol Essence was born and started gaining traction, how to build communities and market within them, and deciding where your brand goes next. Topics Discussed in Today’s Episode:What gave Yve-Car the idea for Kreyol EssenceHow Kreyol Essence started getting tractionFinding an audienceWhat getting traction does for your mindsetAdvice for people who want to build a community and market that wayHow the brand got onto Shark TankWhat Shark Tank did for the brandNavigating where to take your brand nextHow it’s been to run a business with a significant otherExpanding and introducing new products in a brand that was launched on a flagship productThe nicest thing that someone’s done for Yve-Car in her professional careerResources:Yve-Car MomperousseYve-Car on InstagramKreyol EssenceJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Oct 17, 2022 • 28min
How to Make an Irresistible Offer & The $3M Challenge Update for October (#98)
Yonathan returns for the monthly update on the $3M Challenge and also shares his secret to making the perfect activation offer.TOPICS DISCUSSED IN TODAY’S EPISODEHandsome Chaos strugglesOne Day Design successesThe Perfect Activation OfferFast > CheapOptimized retention strategy for product businessThe JSX modelResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Oct 10, 2022 • 44min
VC Secrets with Jenny Fielding (#97)
This week Jim is joined by the Jenny Fielding, a general partner at The Fund with an incredible amount of experience in startup acceleration and venture capital. Jenny shares her amazing journey and gets into the nitty gritty of being a successful VC and how to attract funding as a startup. TOPICS DISCUSSED IN TODAY’S EPISODEThe journey to VCThe advantage law school gives in businessStarting a corporate accelerator in EuropePros and cons to startup studiosHow do you define gritGenesis of The FundTips to getting VC attentionFundraising in a cold marketThe upside of a market resetTips for teachingResources:Jenny FieldingThe FundJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)


