The Shopify Growth Show

Imagine wanting to solve a problem that you are having, then having your efforts turn into a brand that's featured on Shark Tank. That’s what happened to today’s guest, Yve-Car Momperousse. Listen to today’s interview to hear what Yve-Car has to say about how Kreyol Essence was born and started gaining traction, how to build communities and market within them, and deciding where your brand goes next. Topics Discussed in Today’s Episode:What gave Yve-Car the idea for Kreyol EssenceHow Kreyol Essence started getting tractionFinding an audienceWhat getting traction does for your mindsetAdvice for people who want to build a community and market that wayHow the brand got onto Shark TankWhat Shark Tank did for the brandNavigating where to take your brand nextHow it’s been to run a business with a significant otherExpanding and introducing new products in a brand that was launched on a flagship productThe nicest thing that someone’s done for Yve-Car in her professional careerResources:Yve-Car MomperousseYve-Car on InstagramKreyol EssenceJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Yonathan returns for the monthly update on the $3M Challenge and also shares his secret to making the perfect activation offer.TOPICS DISCUSSED IN TODAY’S EPISODEHandsome Chaos strugglesOne Day Design successesThe Perfect Activation OfferFast > CheapOptimized retention strategy for product businessThe JSX modelResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week Jim is joined by the Jenny Fielding, a general partner at The Fund with an incredible amount of experience in startup acceleration and venture capital. Jenny shares her amazing journey and gets into the nitty gritty of being a successful VC and how to attract funding as a startup.  TOPICS DISCUSSED IN TODAY’S EPISODEThe journey to VCThe advantage law school gives in businessStarting a corporate accelerator in EuropePros and cons to startup studiosHow do you define gritGenesis of The FundTips to getting VC attentionFundraising in a cold marketThe upside of a market resetTips for teachingResources:Jenny FieldingThe FundJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim chats with Nick Lange, CEO of Everpost. Nick shares his journey from making wedding videos to pay his way through college to eventually working with the largest brands in the world. TOPICS DISCUSSED IN TODAY’S EPISODEStarting a media careerFinding your own path in businessWorking for free to establish a portfolioRolling thunder approachTips for cold emailsHow to attract agencies for a production companyPivoting from custom projects to productized serviceDeep dive into a video production serviceTips for good video contentResources:EverpostEggs TyroneJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by his good friend and EO forum mate, Adam Weiler. Adam shares some amazing insights from successes and mistakes he's made during his time as an agency and SaaS owner.  TOPICS DISCUSSED IN TODAY’S EPISODEMicro Conf takeawaysShooting your shotStarting an agency from scratchThe power of making mistakes Finding and convincing the key personMerging experience with existing cultureAgency >> SAASProductivity hack (kids)Resources:Adam Weiler on TwitterSunken StoneJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy. TOPICS DISCUSSED IN TODAY’S EPISODEWhat is a productized serviceHow far should you niche downWait, how do you pronounce niche?How do determine when to expand the nicheHow to price services outShould you be flexible with your service?Training sales teamsHow to get business / lead generation Resources:John Doherty, CEO of Editor NinjaSam Shepler, CEO of Testimonial HeroKarl L Hughes, CEO of Draft DevJoel Klettke, CEO of Case Study BuddyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Yonathan joins Jim to talk about startup growing pains, Jim shares and amazing encounter with a grungy but expert salesman, and they endeavor to find the perfect ad.TOPICS DISCUSSED IN TODAY’S EPISODEGrowing painsVisualizing the finish lineMaker’s schedule vs  manager scheduleLeaning on frameworksGetting honest feedbackDamn Good MarketingNiche FreelancingTrend of small business acquisitionThe perfect sales pitchThe perfect AdResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookOne Day DesignAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week, Jim is featured on the  Do You Even Hustle? podcast. Jim shares how he launched 3 companies with the goal of getting them to $1 million each, and the lessons he has learnt along the way!TOPICS DISCUSSED IN TODAY’S EPISODEStrengths WeaknessesImportance of product in todays marketBootstrapping tacticsThe importance of a good hireFiring yourselfNitty gritty social growth tactics (facebook ads)Resources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

TOPICS DISCUSSED IN TODAY’S EPISODEWhat is MestizaGetting through the trough of sorrowPushing through failuresGoing from wholesale to D2CLeveraging data to make informed decisionsIterating flagship productTactics for growth in fashionThe value of direct customer feedbackHow to sustain a business partnershipBeing a business owner with kidsResources:MestizaJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim and Yonathan give an update on the $3M challenge and discuss what to do with blunt feedback before getting into some Half Baked startup ideas.TOPICS DISCUSSED IN TODAY’S EPISODEUpdate on One Day DesignDealing with harsh feedbackFinding ideal customers10+ Half Backed startup ideasYeti's magic moment Slack & Stripe App IdeasBillionaire Creators Resources:Jim Huffman websiteOne Day DesignJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)