A Startup That's Disrupting the $16B Funeral Industry: Micah Truman (#101)

This week, Jim has an amazing conversation with Micah Truman, CEO of Return Home, a company that is revolutionizing the funeral home industry with the creation of a new category of service called "terramation." Micah shares his amazing journey and what he's learned from entering the business as an outsider and finding value in the human interactions he has with his new clients. Micah has achieved great business success as he continues to ensure meaningful impact Return Home has on the planet and the people who live on it.

TOPICS DISCUSSED IN TODAY’S EPISODE

• The background of an innovator
• Business as a method of improving the world
• The value of being an outsider
• The scary process of brining transparency
• Creating a new category
• The business advantage of intense ethics
• The value of human moments
• Being honest with your kids about financial literacy

Resources:

• Return Home
• Return Home on TikTok
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)