If I Was Starting Today

In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.TOPICS DISCUSSED IN TODAY’S EPISODEIntroduction to Growth Marketing Operating SystemIdentifying Growth BlockersKey Questions to Diagnose Conversion IssuesUnpacking the Irresistible Offer FormulaCase Studies of Successful OffersSpectrum of Activation StrategiesReal-World Examples of Activation OffersBuilding in Public: Our Own ExperimentsConclusion and Final ThoughtsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product Led GrowthEvaluating PLG for Your BusinessImplementing a Product Led StrategyIdentifying Your Ideal UserCrafting an Effective OfferAddressing Objections and Highlighting AdvantagesCrafting a Compelling OfferFrictionless Onboarding StrategiesOptimizing Pricing for ValueData-Driven Decision MakingImplementing Product-Led GrowthBuilding a People-Based Business Resources:Productled.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit. TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding PositioningEvaluationEffective frameworksCrafting your pitchTargeting different personasConversion rate optimizationCase Studies: Rocket Money, Warby Parker, Figma, Spanx, etc.Real-world application with Neat and GrowthHit  Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders.TOPICS DISCUSSED IN TODAY’S EPISODEMarketing a Movement13 Steps definedFavorite QuotesAttacking the status quoPunching Up not DownWhat makes this iconicWho should read thisResources:Your Startup is a MovementDavid SacksGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.TOPICS DISCUSSED IN TODAY’S EPISODEThe importance of black Friday and cyber mondayShould Your Business Compete?Holiday Season strategiesBalancing discounts and marginsMaximizing customer engagementSetting goalsCrafting Effective OffersUnderstanding Ad Spend and CPMsScaling ad campaigns effectivelyAd creative strategiesLanding pages and websitesUnderstanding Ad Spend and CPMsPost-Holiday Marketing StrategiesResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.TOPICS DISCUSSED IN TODAY’S EPISODEThe Urgency of AI AdoptionInsights from AI ExpertsImpact of AI on Business ModelsBalancing Strategy and ExecutionImplementing AI in Our WorkflowExploring AI Tools and ApplicationsBuilding a Data-Driven FutureIntegrating AI into Daily RoutinesTeam Collaboration and AI Resources:AI-First BookGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel.TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding the “stuck” phaseWhat season are you inIdentifying blockersEffective positioningOvercoming conversion issuesCustomer Acquisition strategiesActivation techniquesHow to make an offerTrafficGrowth calendarsResources:WATCH the Video HEREGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.TOPICS DISCUSSED IN TODAY’S EPISODEImportance of authenticityCreative processPackaging and executionTweakingA/B testingPitfalls of data relianceThe value of bombingComedy and brandingThe business of creativityRecognitionViralityResources:https://www.kleierbrothers.com/ Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems.  TOPICS DISCUSSED IN TODAY’S EPISODEFocusing on one channel: Youtube, Email, or PodcastThe value of quality contentCommunity building tacticsThe difference between audience and community Content MachinesPersonal growth and evolutionResources:BossbabeGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring. TOPICS DISCUSSED IN TODAY’S EPISODEBootstrapping storiesTeam building, hiring strategiesNiching downGrowth, Sale, or CashflowMastering SalesTraining your teamResources:ProfitToolBelt.comCabinetMakerProfitSystem.com10XBLT.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)