Liz Long, co-founder of Nearshore.ai, shares her extensive knowledge on transforming innovative ideas into actual products. Liz discusses the critical steps in product design, manufacturing, and supply chain management, offering invaluable tips for startups and established businesses alike. With a background in launching successful brands and an accelerator, Liz provides a wealth of practical advice, from navigating production phases to leveraging global supply chains. She also explores current trends, the importance of specialized products, and effective inventory management strategies. Whether you are a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you thrive in the e-commerce and manufacturing spaces.

TOPICS DISCUSSED IN TODAY’S EPISODE

Starting a Brand: The Initial Steps
Designing Your Product: Key Considerations
Finding the Right Factory and Supply Chain
Budgeting and Cost Management
Navigating Production and Quality Control
Choosing Manufacturing Locations
Managing Inventory and Cash Flow
Final Mile: Shipping and Fulfillment
Exploring Current Trends in Fashion and Product Specialization
The Rise of the Drop Model and Its Challenges
Liz's Journey: From Reusable Shopping Bags to Product Accelerator
The Transition to Nearshore and Its Impact
Balancing Work and Family: Liz's Personal Insights
Conclusion and Final Thoughts

Resources:

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Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)