The Shopify Growth Show How We Use Custom GPTs for Our Brand – Neat (#202)
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Mar 5, 2025 Craig Swanson, an entrepreneur who has launched eight AI startups in just eight weeks, shares his expertise on custom GPT applications. He discusses the transformative potential of AI tools like ChatGPT in marketing and business operations. Craig highlights effective strategies for prompt engineering and emphasizes the importance of creating a comprehensive knowledge base. Practical examples showcase how custom GPTs enhance productivity, automate workflows, and provide real-time insights from sales data, all while preparing for future AI innovations.
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Starting with AI Tools
- Start with the cheapest paid version of an AI tool like ChatGPT.
- This allows for experimentation and learning without significant investment.
ChatGPT and Customization
- Many people use or are familiar with ChatGPT.
- Customizing these tools for your specific needs greatly enhances their value.
Defining AI's Role
- Define the job to be done before using AI.
- Determine if you need AI for strategy, execution, or workflow optimization.
