If I Was Starting Today

How We Use Custom GPTs for Our Brand – Neat (#202)

Mar 5, 2025

Craig Swanson, an entrepreneur who has launched eight AI startups in just eight weeks, shares his expertise on custom GPT applications. He discusses the transformative potential of AI tools like ChatGPT in marketing and business operations. Craig highlights effective strategies for prompt engineering and emphasizes the importance of creating a comprehensive knowledge base. Practical examples showcase how custom GPTs enhance productivity, automate workflows, and provide real-time insights from sales data, all while preparing for future AI innovations.

30:08

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Episode guests

Craig Swanson

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Episode notes

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Quick takeaways

Custom GPTs enhance brand relevance by tailoring AI responses to unique brand data, improving creativity and reducing repetitive tasks.

AI's role in strategy involves generating options for marketing materials, but human oversight is essential for final creative decisions.

Deep dives

The Evolution of AI Technology

AI technology is rapidly evolving, with today's models representing the least advanced iteration. The discussion emphasizes the continual improvement of AI tools, suggesting that what is available now will soon be outpaced by more advanced developments. Craig Swanson highlights his experience of launching multiple AI startups in a short timeframe, underscoring the importance of experimentation and learning as AI capabilities expand. The transformation in AI is particularly noticeable in the realms of video and image processing, which are expected to greatly enhance creative applications.

Intro

2min

Navigating AI in Marketing

8min

Building and Refining Custom Brand Tools

2min

Maximizing GPT for Marketing Efficiency

10min

Harnessing AI for Sales Data Insights

4min

Innovative Dashboard Solutions for Client Growth

4min

Jim is joined by Craig Swanson as they delve into the world of custom GPTs and their applications. They discuss how to utilize AI for tasks like copywriting and strategy development, and learn about the advancements in AI tools such as ChatGPT and Claude. They also showcase practical implementations, from setting up knowledge bases to effective prompt engineering. Tune in to see real-world examples of how custom GPTs can enhance productivity and creativity, and get insights on upcoming AI innovations and tools.

TOPICS DISCUSSED IN TODAY’S EPISODE