If I Was Starting Today
How We Use Custom GPTs for Our Brand – Neat (#202)
Mar 5, 2025
Craig Swanson, an entrepreneur who has launched eight AI startups in just eight weeks, shares his expertise on custom GPT applications. He discusses the transformative potential of AI tools like ChatGPT in marketing and business operations. Craig highlights effective strategies for prompt engineering and emphasizes the importance of creating a comprehensive knowledge base. Practical examples showcase how custom GPTs enhance productivity, automate workflows, and provide real-time insights from sales data, all while preparing for future AI innovations.
30:08
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Custom GPTs enhance brand relevance by tailoring AI responses to unique brand data, improving creativity and reducing repetitive tasks.
- AI's role in strategy involves generating options for marketing materials, but human oversight is essential for final creative decisions.
Deep dives
The Evolution of AI Technology
AI technology is rapidly evolving, with today's models representing the least advanced iteration. The discussion emphasizes the continual improvement of AI tools, suggesting that what is available now will soon be outpaced by more advanced developments. Craig Swanson highlights his experience of launching multiple AI startups in a short timeframe, underscoring the importance of experimentation and learning as AI capabilities expand. The transformation in AI is particularly noticeable in the realms of video and image processing, which are expected to greatly enhance creative applications.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
