
How We Use Custom GPTs for Our Brand – Neat (#202)
The Shopify Growth Show
00:00
Navigating AI in Marketing
This chapter examines the evolving capabilities of AI tools like ChatGPT in the marketing landscape, focusing on their practical applications for optimizing business operations. It emphasizes the importance of strategy, human oversight, and customization in leveraging AI to generate tailored content and enhance brand interactions.
Transcript
Play full episode