
How We Use Custom GPTs for Our Brand – Neat (#202)
The Shopify Growth Show
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Maximizing GPT for Marketing Efficiency
This chapter explores the benefits of using custom GPT models over generic ones for brand-specific marketing needs. Through real-world examples, the speakers illustrate how tailored AI can enhance content creation, automate workflows, and improve strategic research. Key tools and frameworks are discussed, along with the introduction of new features that enable rapid, detailed market analysis.
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