The Best Marketing Podcast Ever

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Sign up for Xero using my link here! http://www.xero.com/hicommunications Join my free Christmas content workshop here - https://noble-lab-369.myflodesk.com/ze3s8lznjxThe Best Marketing Podcast Ever - Episode 164: The content system that will save your business this ChristmasIn this episode, Hannah shares the "Christmas Content System" she has developed that has been a game-changer for reducing stress and saving time during the busy festive season. The goal of the system is to create a foundation of reusable content that saves "future you" time and allows for strategic flexibility in December.The Purpose of the SystemSaves Time and Prevents Stress: The end of the year can be stressful, especially for product businesses focused on sales or service businesses trying to make their offers seasonal. This system is built to help you look after your future self.Enables Flexibility: Having a bank of ready-to-go content allows you to choose your strategy for the upcoming year—whether you decide to push hard on launches (like last year) or pull back into "maintenance mode" (like this year).Creative Freedom: When the foundation is sorted, you gain the brain space to come up with new, creative ideas.Focus on Audience Sentiment: Even if your service isn't seasonal, the way your audience feels will be seasonal. The system helps you address their current thoughts around end-of-year tasks, Christmas content, or January planning.Building Your Content SystemChoose Your Platform: Hannah uses a Trello board to store all her festive content. Members of The Best 90 Days Ever also use platforms like Notion, Air Table, and Google Docs. The key is to pick a platform that works for you.Capture Reusable Concepts: The system is for capturing content ideas that resonated with people in previous years.Go Back Through Your Work: Look at content from previous festive seasons that either grew your audience or resulted in sales.Repurpose, Don't Just Copy: You don't have to copy and paste old posts. Use the system to save a good concept, hook, or visual that can be reused and updated (e.g., turning an old idea into a new Reel).Current Offers and PromotionsFree Workshop: Join the free workshop, "Help, I've got no Christmas content" , on Wednesday, November 19th, at 12:00 UK time. It's designed to help you create a library of content you can reuse every year. If you miss it, you can still sign up for the recording.The Best 90 Days Ever Membership: The next round of the membership starts on January 1st. You can join the wait list to receive a weekly email with one of the tasks currently being done by members to get a taste of the community.Episode SponsorThis episode is sponsored by Xero. Xero helps small business owners streamline and supercharge their business by simplifying admin like invoicing, expenses, and chasing payments. Use Xero to get paid twice as fast and make tax simple.

Sign up for the free Christmas content workshop here -https://noble-lab-369.myflodesk.com/ze3s8lznjx Order your wall calendar here - https://www.hicommunications.co.uk/product-page/2026-printed-wall-calendar The Best Marketing Podcast Ever - Episode 163: Putting my business in maintenance modeIn this episode, Hannah shares why she is intentionally pulling back from major launches and putting her business into a "maintenance mode" for the final two months of the year. This strategy is designed to maintain the momentum and success achieved throughout the year while creating space to rest, avoid burnout, and enjoy personal activities during the festive season.An Amazing October Best 90 Days Ever: The latest launch was a success, achieving the highest-ever member count of 169 (with a goal to reach 200).Bucket List: Saw Simply Red live in concert.Anniversary Trip: Celebrated her second wedding anniversary in Rhodes, Greece (a last-minute swap after their original trip to Zante was cancelled).Vision Board Goal: Traveled to LA with Adobe, fulfilling a vision board goal to be in America for Autumn/Halloween.The Decision: Entering Maintenance ModeThis mode is the opposite of a website being in maintenance for updates; it's about maintaining current success to prevent burnout.The final two months (November and December) will be used for rest and breaking from the busy pace of the previous year.Last year's end-of-year included promoting wall calendars, a retreat day, a free online workshop ("Help, I've got no Christmas content"), the Best 90 Days Ever launch, and a paid online workshop, leading to minimal downtime.The Maintenance Mode StrategyHannah was able to set herself up for a break by planning ahead in September. She calculated the amount needed to cover her set monthly salary for October, November, and December and achieved that goal with the September Best 90 Days Ever launch.Her three rules for maintenance mode are:No New Launches: Focus energy and time solely on promoting existing offers.Time to Be Creative: Use the extra space to play around with new tools and content (inspired by Adobe Max in LA) and feed that knowledge back to her community.Still Focus on Audience Growth and Promoting The Best 90 Days Ever. This includes maintaining her track record of doubling her email list every year using Flowdesk.Current Offers and PromotionsFree Workshop: "Help, I've got no Christmas content" workshop (Pushed back to November 19th this year).Wall Calendars: Launched two months earlier this year to reduce pressure.The Best 90 Days Ever: The next round starts on January 1st.Key Takeaways and HighlightsNew Member Bonus: The previous paid workshop (which cost £100 last year) will be included as a free bonus for members of the January, February, and March round of The Best 90 Days Ever (which costs £90), serving as a powerful incentive without a full launch.

Episode 162 - Reflecting on Back to Business Boot Camp: Setting, Shifting, and Scoring Your GoalsWe’ve reached the final day of Back to Business Boot Camp! In this episode, I’ll walk you through a gentle Sunday cooldown, giving you space to reflect on your goals, your progress, and how to carry that energy into The Best 90 Days Ever.What we cover in our cool down Two weeks might not sound like long, but so much can shift in that time. Today, I’m inviting you to look back at the goals you set at the start of Boot Camp and reflect on what’s changed, what you’ve achieved, and what still feels challenging. We’ll talk about why it’s perfectly okay to change your goals, how to stay curious instead of critical when things don’t go as planned and how reflection can set you up for even bigger wins in the next round of The Best 90 Days Ever.Plus, I’m sharing a little bonus task for members who want my personal feedback on their posts — and how I plan to build more of that support into the membership moving forward.What You’ll Learn in This EpisodeWhy it’s okay for your goals to shift (and how to reset them).How to reflect on what worked and what didn’t over the past 14 days.The power of curiosity over comparison in your marketing.A simple way to score your progress and track growth over time.A sneak peek at a brand-new feedback feature inside The Best 90 Days Ever.Resources & Links Mentioned in This EpisodeJoin The Best 90 Days Ever here: https://www.hicommunications.co.uk/best90dayseverConnect with me on Instagram: https://www.instagram.com/hicommunications_/Let’s ConnectIf you’ve found these Boot Camp episodes helpful, please share this podcast with a friend who might need it too. And if you’ve got feedback, I’d love to hear from you!

5 Quick Content Repurposing Tasks to Save You Time and Boost Your MarketingIt’s Day 13 of Back to Business Boot Camp, and today’s task is all about one of my favourite topics: content repurposing! I’ll walk you through five quick and practical ways to repurpose what you’ve already created so you’re set up for your next best 90 days ever.Episode SummaryAs we head into the final quarter of the year, staying consistent with your marketing doesn’t have to mean constantly reinventing the wheel. In this episode, I share five easy content repurposing exercises that will help you save time, reduce stress, and keep your content fresh. From seasonal tweaks to building a reuse folder, these strategies will make sure you’re never starting from scratch again.Whether you’re planning your Christmas campaigns or just want to make the most of the content you’ve already created, this episode will inspire you to get organised and ready for your next 90 days of marketing.What You’ll Learn in This EpisodeWhy content repurposing is the secret to consistent, stress-free marketing.5 simple repurposing tasks you can complete in just 10 minutes each.How to create seasonal tweaks that show your audience you “get” them.Easy ways to build a reuse library that saves you time all year round.How to turn your lessons and reminders into new, relevant posts.Resources & Links Mentioned in This Episode:Join The Best 90 Days Ever here: https://www.hicommunications.co.uk/best90dayseverConnect with me on Instagram:https://www.instagram.com/hicommunications_/Let’s ConnectIf you try today’s repurposing task, I’d love to hear from you! Share your results in our community or drop me a message on Instagram. And if you know someone who would benefit from this episode, please pass it on!

20 Quick Sales Tasks to Boost Your Business Now (Day 12 of Back to Business Boot Camp)It’s Day 12 of Back to Business Boot Camp, and today we’re tackling one of the biggest topics: selling! I’m sharing a comprehensive list of 20 quick sales tasks you can use to give your marketing a major boost, fill an income gap, or just get back into a confident launch mindset. Whether you need a 10-minute win or a bigger challenge, these ideas will help you promote your business and make more money.Selling doesn't have to be intimidating or "icky." In this episode, I share 20 practical and specific sales tasks designed to help you generate more revenue and make the cost of programs like The Best 90 Days Ever back with just one or two actions. From creating compelling video content and crafting hyper-specific emails to re-engaging past clients and even selling items from your own home, this list gives you a sales boost exactly when you need it. We cover the crucial steps too many people miss—like clearly stating how customers can buy—and how to use a safe community (like The Best 90 Days Ever group) to practice your selling skills.What You’ll Learn in This Episode20 quick, actionable sales and marketing tasks to use whenever you need a boost.Why being specific about what you're selling and how to buy it is the most critical sales task.How to use live video or Reels to talk about a specific product or service without being "wishy-washy."The power of checking in with previous customers and warm leads who have gone quiet.Creative ways to generate new income, including brainstorming a low-cost offer and looking into affiliate streams.The importance of updating your link in bio and using a who, what, where, when, why, how post for every launch.Why selling an item from your house can actually get your "sales juices" flowing for your business.Resources & Links Mentioned in This EpisodeJoin The Best 90 Days Ever here: https://www.hicommunications.co.uk/best90dayseverGet a copy of the book, The Best 90 Days Ever: https://www.hicommunications.co.uk/product-page/book-the-best-90-days-everConnect with me on Instagram: https://www.instagram.com/hicommunications_/Let’s ConnectI’d love to know which of these 20 sales tasks you're going to try first! Drop me a message on Instagram or share your results in our community. If you know a business owner who is looking for more sales and promotion ideas, please send this episode to them!

10+ Quick Engagement Tasks to Build Stronger Connections (Day 11 of Back to Business Boot Camp)Welcome to Day 11 of Back to Business Boot Camp! Today, we’re diving into engagement—the two-way street that builds powerful connections. I'm sharing a list of quick, easy tasks that will help you increase engagement for your business and practice generosity by engaging with others. Plus, a quick reminder that it’s okay to pause and catch up, whether on the boot camp tasks or within The Best 90 Days Ever.Engagement is not a one-way street; to consistently receive it, you need to extend that generosity and give it back! In this episode, I share a list of quick, practical engagement tasks—most of which take less than 10 minutes—that you can use to start conversations, build connections, and meet your audience where they are right now. We cover the art of asking specific, engaging questions in emails and posts (even if they aren't about your business), why using different Instagram Story stickers can help, and the powerful feeling you can give to others by simply replying to their newsletters or posts. This is about taking regular, consistent action to build meaningful relationships with your audience and community.What You’ll Learn in This Episode10+ quick engagement tasks you can write down and pull out when you have a spare 10 minutes.Why giving engagement is just as important as receiving it, and how it helps build lasting relationships.The importance of setting a 10-minute timer for tasks like introductions to maintain momentum.How to use specific questions in your emails and posts to get real replies (and why vague questions don't work).Why asking your audience for personal recommendations (like a suitcase!) can be a great connection-builder.The power of creating content around a common feeling your audience is experiencing right now.The best way to use a survey to gather insights and create new content.Why replying to Instagram Stories and email newsletters from people you admire is a highly effective, free way to build strong connections.Resources & Links Mentioned in This EpisodeJoin The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90dayseverThe 30 Days of 10 Minute Reels digital product - https://30-days-of-10-minute-reels.teachery.co/payment-pageConnect with me on Instagram - https://www.instagram.com/hicommunications_/Let’s Connect: Which of these quick engagement tasks are you going to add to your "bowl" this week? I highly recommend setting aside 10 minutes to reply to an email newsletter you enjoyed—it feels great to give that little boost to someone else! Don't forget, The Best 90 Days Ever is open now, and we start Day 1 on October 1st.

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