The Best Marketing Podcast Ever 163. Putting my business in maintenance mode
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The Best Marketing Podcast Ever - Episode 163: Putting my business in maintenance mode
In this episode, Hannah shares why she is intentionally pulling back from major launches and putting her business into a "maintenance mode" for the final two months of the year. This strategy is designed to maintain the momentum and success achieved throughout the year while creating space to rest, avoid burnout, and enjoy personal activities during the festive season.
An Amazing October
Best 90 Days Ever: The latest launch was a success, achieving the highest-ever member count of 169 (with a goal to reach 200).
Bucket List: Saw Simply Red live in concert.
Anniversary Trip: Celebrated her second wedding anniversary in Rhodes, Greece (a last-minute swap after their original trip to Zante was cancelled).
Vision Board Goal: Traveled to LA with Adobe, fulfilling a vision board goal to be in America for Autumn/Halloween.
The Decision: Entering Maintenance Mode
This mode is the opposite of a website being in maintenance for updates; it's about maintaining current success to prevent burnout.
The final two months (November and December) will be used for rest and breaking from the busy pace of the previous year.
Last year's end-of-year included promoting wall calendars, a retreat day, a free online workshop ("Help, I've got no Christmas content"), the Best 90 Days Ever launch, and a paid online workshop, leading to minimal downtime.
The Maintenance Mode Strategy
Hannah was able to set herself up for a break by planning ahead in September. She calculated the amount needed to cover her set monthly salary for October, November, and December and achieved that goal with the September Best 90 Days Ever launch.
Her three rules for maintenance mode are:
No New Launches: Focus energy and time solely on promoting existing offers.
Time to Be Creative: Use the extra space to play around with new tools and content (inspired by Adobe Max in LA) and feed that knowledge back to her community.
Still Focus on Audience Growth and Promoting The Best 90 Days Ever. This includes maintaining her track record of doubling her email list every year using Flowdesk.
Current Offers and Promotions
Free Workshop: "Help, I've got no Christmas content" workshop (Pushed back to November 19th this year).
Wall Calendars: Launched two months earlier this year to reduce pressure.
The Best 90 Days Ever: The next round starts on January 1st.
Key Takeaways and HighlightsNew Member Bonus: The previous paid workshop (which cost £100 last year) will be included as a free bonus for members of the January, February, and March round of The Best 90 Days Ever (which costs £90), serving as a powerful incentive without a full launch.