The Best Marketing Podcast Ever 164. The content system that will save your business this Christmas
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The Best Marketing Podcast Ever - Episode 164: The content system that will save your business this Christmas
In this episode, Hannah shares the "Christmas Content System" she has developed that has been a game-changer for reducing stress and saving time during the busy festive season. The goal of the system is to create a foundation of reusable content that saves "future you" time and allows for strategic flexibility in December.
The Purpose of the System
Saves Time and Prevents Stress: The end of the year can be stressful, especially for product businesses focused on sales or service businesses trying to make their offers seasonal. This system is built to help you look after your future self.
Enables Flexibility: Having a bank of ready-to-go content allows you to choose your strategy for the upcoming year—whether you decide to push hard on launches (like last year) or pull back into "maintenance mode" (like this year).
Creative Freedom: When the foundation is sorted, you gain the brain space to come up with new, creative ideas.
Focus on Audience Sentiment: Even if your service isn't seasonal, the way your audience feels will be seasonal. The system helps you address their current thoughts around end-of-year tasks, Christmas content, or January planning.
Building Your Content System
Choose Your Platform: Hannah uses a Trello board to store all her festive content. Members of The Best 90 Days Ever also use platforms like Notion, Air Table, and Google Docs. The key is to pick a platform that works for you.
Capture Reusable Concepts: The system is for capturing content ideas that resonated with people in previous years.
Go Back Through Your Work: Look at content from previous festive seasons that either grew your audience or resulted in sales.
Repurpose, Don't Just Copy: You don't have to copy and paste old posts. Use the system to save a good concept, hook, or visual that can be reused and updated (e.g., turning an old idea into a new Reel).
Current Offers and Promotions
Free Workshop: Join the free workshop, "Help, I've got no Christmas content" , on Wednesday, November 19th, at 12:00 UK time. It's designed to help you create a library of content you can reuse every year. If you miss it, you can still sign up for the recording.
The Best 90 Days Ever Membership: The next round of the membership starts on January 1st. You can join the wait list to receive a weekly email with one of the tasks currently being done by members to get a taste of the community.
Episode Sponsor
This episode is sponsored by Xero. Xero helps small business owners streamline and supercharge their business by simplifying admin like invoicing, expenses, and chasing payments. Use Xero to get paid twice as fast and make tax simple.