Real Estate AI Flash

Are you ready to boost your productivity in your real estate business with the power of AI? In this episode, we explore how top-producing agents leverage AI to save time, secure more listings, enhance client service, and drive innovative growth. Tune in to discover the secrets of AI success from the industry’s best! Meet the Guests Hayden Shaw, CEO of Cell AI in Cincinnati, Ohio, blends his tech expertise with a family legacy in real estate. Renowned for leveraging cutting-edge technology, he optimizes real estate operations, enhances client experiences, and drives business growth. Victoria Lance, a top 1% agent in Georgia, is renowned for her practical application of AI solutions in real estate. With a marketing background and a keen eye for trends, she integrates technology to enhance client service and drive industry standards. The Journey of Cell AI Hayden discusses his diverse background, from starting a hedge fund at 22 to entering the real estate tech industry.  His investment in a visual media company led to the creation of Cell AI, designed to streamline the fragmented real estate listing process. Victoria's Experience with AI Victoria explains the challenges of managing multiple MLS systems and how Cell AI simplifies this by centralizing and automating data entry.  She highlights how AI has improved her productivity: Time-saving: Automates photo uploads, data entry, and listing descriptions, reducing the time spent on these tasks. Compliance: Ensures listings meet compliance standards in real-time, preventing errors before they occur. Listing Creation: Starts listings in Cell AI, uploads photos, and uses AI-generated descriptions. Data Population: AI pulls data from over 40 sources, filling out the majority of the listing information automatically. Enhancing Marketing Efficiency Hayden and Victoria discuss how AI extends beyond listing management to enhance marketing efforts: Social Media Integration: AI allows seamless campaign creation across social media platforms. Automated Content Creation: AI generates marketing materials based on user preferences, including descriptions and imagery. Real-time Promotion: Once a listing is published, it can be instantly promoted on social media, saving time and increasing visibility. Future Developments Hayden shares insights on the future roadmap for Cell AI: Syndication: Plans to expand data syndication to email marketing platforms and CRMs, ensuring a single source of truth for listing data across all marketing channels. Enhanced Learning: AI will continue to learn and adapt to user preferences, improving its efficiency and accuracy over time. "Blending tech innovation with traditional property management can revolutionize the industry." - Hayden Shaw. "My goal is to make every client interaction seamless and personalized using AI." - Victoria Lance. Resources Social: IG: @lancerealestategroup FB: @lancegroup Linkedin: http://www.linkedin.com/in/victorialance Ocusell.ai victorialance@gmail.com Victoria Lance on Instagram http://www.realestateaiflash.com  AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

In this episode, we bring you the most practical advice for real estate agents we've ever had on the show. Today’s special guest, Alison from Berkshire Hathaway Home Services, Commonwealth Real Estate in Needham, Massachusetts, shares her innovative use of AI in real estate. Tune in for actionable strategies to boost your real estate business immediately. Meet Our Guest: Alison Alison is a top agent from Berkshire Hathaway Home Services whose approach to leveraging AI in her business is inspiring. From listing descriptions to social media content, Alison's methods are set to revolutionize your workflow. Alison's journey with AI began with curiosity and a desire to stay ahead of the curve. Initially, she used AI to create listings and social media descriptions, especially utilizing tools like ChatGPT to aid her in content creation, which is not her strongest suit. Listing Descriptions and Social Media Alison highlights the use of AI in writing listing descriptions and social media posts.  She uses AI to craft compelling and accurate content, enhancing her online presence and saving valuable time. Synthesizing Client Reviews A game-changer for Alison was using AI to synthesize client reviews. She inputted ten reviews into ChatGPT and asked it to extract the core strengths her clients highlighted. This process gave Alison a clear understanding of her unique selling points, which she then used to craft her mission statement and core values. Maximizing Online Presence with SEO Alison uses AI to optimize her online presence. She leveraged ChatGPT to identify the top SEO keywords for real estate agents in her area.  Her website's visibility on Google has been significantly improved due to this step, allowing potential clients to easily locate her. Leveraging Video Content Alison is passionate about creating short-form, vertical videos for social media. She uses AI to generate video scripts and captions, ensuring her content is engaging and professional.  Her focus on video content has significantly enhanced her visibility and engagement on platforms like Instagram and LinkedIn. “And it could have been one of those big moments because it came back with all of these things that my client repeatedly says that I do.” - Alison Borrelli.  Resources Alison Borrelli on Instagram Alison Borrelli on LinkedIn  http://www.realestateaiflash.com  AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

Do you need help with building Custom GPTs? In this episode, we demystify what they are and demonstrate the ease of creating one on the show. Listen to learn how to build your own Custom GPTs to enhance productivity and efficiency in your real estate business. Accessing Custom GPTs The good news is that you don’t have to use the paid version to build your own GPTs. Those who used the free version of ChatGPT can access public Custom GPTs.  Rajeev walks you through the process of exploring and searching for GPTs, mentioning that 3 million public GPTs are available for users to explore. Building a Custom GPT Rajeev demonstrates the step-by-step process of building a Custom GPT. He explains the two methods: 'Create' and 'Configure.'  For this episode, we opt for 'Configure' due to its simplicity and efficiency. Practical Example: YouTube Marketing GPT To make the explanation tangible, Rajeev creates a Custom GPT for YouTube video marketing, focusing on generating titles, descriptions, and tags.  He provides tips on naming the GPT, writing an effective description, and crafting comprehensive instructions using robust prompt engineering. Real-World Application Jimmy illustrates the practical benefits of using Custom GPTs for repetitive tasks in real estate marketing.  Real estate agents can save hours by setting up systems for tasks such as video content creation, enhancing efficiency and productivity. Watch The Video Check out the video version of this episode linked in the show notes for a step-by-step visual guide.  Don’t forget to subscribe to the Real Estate AI Flash Podcast and join the newsletter for the latest updates on AI and real estate. “Somebody listening to this will hear this, put it into practice, and get them some additional deals and more efficiency in their business almost immediately." - Jimmy Burgess. Resources http://www.realestateaiflash.com  Custom GPT Template Custom GPT YouTube Video AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

Getting started with AI can be confusing, especially when you need a prompt to produce the type of content you want. In this episode, we delve into the basics of AI, focusing on demystifying key terms and concepts, starting points for beginners, and useful resources for real estate professionals. If you're feeling overwhelmed by the rapid pace of AI development, this episode is your handy guide to getting a solid foundation. Key Terminologies Explained Starting off, we break down key AI terms in simple language: Generative AI: AI that creates new content like text, images, audio, or video by following instructions, also known as prompts. Prompt: The questions or instructions given to AI to generate desired results. Prompt Engineering: The technology used to design effective prompts to get optimal results from AI models. Chat GPT and LLM: Chat GPT (Generative Pre-Trained Transformer) is a foundational AI model in large language models (LLMs), processing vast amounts of data to perform tasks. Custom GPTs: Personalized AI versions tailored to perform specific tasks, like having a trained employee for one particular job. Getting Started with AI Rajeev emphasizes the importance of starting small to avoid feeling overwhelmed. Here are a few steps to get you started: Sign Up: Create a free Chat GPT account to begin experimenting. Experiment: Try basic prompts related to your tasks. For instance, ask GPT to draft an email or write a blog post about local restaurants. Refine: Use the feedback loop—if the output isn’t perfect, ask GPT to adjust the tone or rephrase the content. Practical Use Cases Jimmy shares practical tips for integrating AI into daily activities: Real Estate Tasks: Use AI to write MLS descriptions, social media content, or client emails. Personal Life: AI can help plan trips or even generate recipes from photos of food items. AI Resources Several valuable resources are highlighted to keep listeners current with AI advancements: Real Estate AI Flash Newsletter: Subscribe to our newsletter for regular updates and practical advice. AI Playbook: Access our dynamic, evolving playbook that serves as a handy reference guide. "Sometimes we get caught up in the bigness of AI, but the smallness of AI is getting started, the power of beginning." - Rajeev Sajja. Resources http://www.realestateaiflash.com  AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

Apple's recent unveiling of its AI tool, Apple Intelligence, is a game-changer for real estate agents. This innovative AI technology, promising to revolutionize business scaling, is a must-explore for all in the industry. Join us in this Real Estate AI Flash podcast episode to discover its unique potential. Scaling with Apple Intelligence Rajeev reveals that 64% of Americans own an Apple product, and the new AI tool is designed to enhance productivity with these products. He explains how it can transform your Apple product into a versatile personal assistant, empowering you to manage your tasks more efficiently.  Jimmy provides a practical example of how agents can use Apple Intelligence to ask questions. This AI tool is a valuable resource for gathering more information about a specific property, making it an indispensable part of your toolkit. Why Trust Apple With Your Private Information? Another reason why we’re excited about the new tool is because Apple, a company known for its commitment to privacy, is one of the best companies to trust with your private information.  The company has taken drastic measures to ensure your data is protected at all costs, instilling a sense of security and confidence in your choice of technology. The Future of AI Rajeev predicts that voice search will play a significant role in the future of AI. As AI continues to evolve, so will our ability to enhance productivity.  A key method to achieve this is by instructing AI tools verbally, a more efficient alternative to manual input. “If you’re an agent wondering how you can use AI tools daily, this may be a glimpse into the future.” - Jimmy Burgess. Resources http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook  

How do you use AI to generate more leads on social media? You'll find the answer in this Real Estate AI Flash podcast episode.  We chatted with our special guest, Caroline Mitchell, a new up-and-coming real estate agent, about using AI for more engagement and leads on social media. Tune in and hear what she has to say. Caroline Mitchell Background Caroline, a newcomer to real estate, quickly realized the potential of AI in boosting her business.  Initially, her sales were limited to family and friends, and her social media presence was not yielding leads or engagement.  However, after investing in courses like Amy Gregory's The Social Realtors, her business saw a significant upturn.  Using AI for Social Media Posts  Caroline's practical approach, which she learned from her courses, involves keeping her Instagram videos short and having long captions. This strategy has proven effective, leading to increased engagement and leads. She also shares a Chat GPT prompt that helped her create one of her recent Instagram posts. Optimizing Instagram Reels for Effective Lead Magnet Strategies One challenge many real estate agents have is finding the time to create videos. Caroline finds it's best to film while doing simple activities such as cooking or cleaning, so when it comes time to make Instagram reels, she can quickly create five-second videos. She also has a spreadsheet that helps her stay organized with her ideas and lead magnets.  Here's a special tip: You can reuse your Instagram captions every three months, saving you time and effort while maintaining consistency. Using Many Chats for lead magnets Caroline shares how she uses the AI tool, ManyChat, to generate lead magnets effortlessly. It's a game-changer, making the process ten times easier and more efficient than doing it all by yourself.  Also, if you need help setting up ManyChat for lead magnets, contact Caroline; she's more than happy to help. Caroline shares Lead magnet ideas that real estate agents may enjoy using: relocation, new construction, and specific neighborhood guides. “I see AI only growing more, and I’m extremely happy that I took the time to invest in myself and learn how to use these tools.” - Caroline Mitchell.  Resources Caroline Mitchell on Instagram Email: carolinemitchell@michaelsaunders.com  http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

In our latest Real Estate AI Flash Podcast episode, we have the privilege of hosting Whitney Lohr, a seasoned real estate agent and the driving force behind the Florida Living Group at Berkshire Hathaway Home Services. She brings her wealth of experience to the table as she discusses how custom GPTs can revolutionize your real estate business today. Join us as we explore how Whitney's custom GPTs enhance efficiency and productivity in her business. Custom GPTs Revolutionizing Real Estate Whitney's journey with custom GPTs began when she realized their potential to streamline tasks like listing descriptions and social media content creation. This practical application of AI technology in real estate operations is a game-changer.  She shares how personalizing AI technology creates automation in real estate operations. Gain valuable tips on creating and optimizing custom GPTs to elevate your real estate operations. MLS Data Analysis and Social Media Strategies Whitney can now quickly automate data processing tasks thanks to her innovative approach to using Custom GPTs for MLS data analysis.  Additionally, her techniques for generating engaging social media content and video scripts demonstrated the versatility of AI tools in real estate marketing. Discover how Whitney utilizes custom GPTs for listing descriptions, seller content, video scripts, MLS data analysis, and more. YouTube Channel Optimization and Video Editing Using SEO-friendly titles and descriptions is essential when building YouTube channels. Whitney shares how you can use Custom GPTs in video editing to help save time when creating content. Curious about the future of AI in real estate marketing? Join us as Whitney shares her excitement about the upcoming advancements that will revolutionize the industry. Get ready to be intrigued and inspired! Also, don’t forget to download the Real Estate AI playbook to keep all the tips Whitney shares in this episode. "Many people are worried about AI and, you know, will it replace us? No, I just believe it will make us better wholeheartedly." - Whitney Lohr. Resources Whitney Lohr on Instagram Whitney Lohr on YouTube http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook

In this episode of the Real Estate AI Flash Podcast, co-hosts Rajeev Sajja and Jimmy Burgess reflect on the impact of AI on real estate agents and share key insights collected from their experience on the podcast. Here's a breakdown of the key takeaways discussed in the episode. 1. Foundation Building for AI Success Rajiv emphasizes the importance of establishing a solid foundation for AI integration. Understanding the basics of priming, prompting, polishing, and publishing lays the groundwork for effective AI utilization in real estate activities. 2. Discovering AI Tools for Enhanced Productivity Both hosts highlight the significance of incorporating AI tools into daily operations. Jimmy mentions tools like Chat GPT, Manychat, and captions AI, and illustrates how these tools elevate social media engagement, response automation, and content creation. 3. Custom GPTs: Tailoring AI to Your Needs Rajiv delves into the evolution of AI tools, especially focusing on custom GPTs.  By sharing his experience in building personalized GPTs for specific tasks like crafting YouTube video content, Rajiv showcases the power of customization in optimizing workflow efficiency. 4. Lead Generation and AI: A Winning Combination Rajiv underlines the potential of AI in enhancing social media engagement through compelling copywriting and boosting email marketing effectiveness with optimized subject lines for high open rates. 5. Leveraging Affordable AI Tools Exploring the affordability aspect of AI tools, Jimmy emphasizes the cost-effective advantage of utilizing tools like Chat GPT Pro, captions AI, and Manychat to automate various aspects of business operations, making AI accessible and impactful for agents. 6. AI as a Strategic Mentor Drawing attention to the role of AI in strategic thinking and decision-making, Rajiv highlights the untapped potential of AI in guiding agents toward innovative solutions and maximizing efficiency. 7. Bright Future of AI Integration Jimmy reflects on the transformative potential of AI, envisioning a future where AI aids in preserving legacies and enabling conversations beyond physical existence.  Real Estate AI Flash continues to empower real estate professionals with actionable strategies and insights, showcasing the transformative power of AI in enhancing business efficiency and innovation. To stay updated on the latest episodes and insights, subscribe to Real Estate AI Flash and visit the podcast website at realestateaiflash.com. "Most people think of AI as their assistant, which is a good place to start. But I think if you don't move the role of your AI to a mentor, you're missing out in a big way." — Rajeev Sajja. Resources http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook  

Are you a real estate professional caught in the complexities of the latest NAR settlement? Maybe you're unsure how to respond to your clients' tricky questions or looking for an edge to refine your negotiation skills post-settlement.  In this episode of "Real Estate AI Flash," co-hosts Jimmy Burgess and Rajeev Sajja unveil a game-changing technological solution that promises to equip you with all the answers you've been searching for. Click play to hear Jimmy and Rajeev break down how to use Chat GPT to tackle the NAR settlement head-on. Also, be sure to check out the YouTube video of this episode to get step-by-step instructions on how to do this.  Understanding Custom GPTs Always remember, Custom GPTs are like hiring a consultant specialized in a specific area. Jimmy and Rajeev share how real estate agents can use custom GPTs to handle tough questions regarding the NAR settlement. Also, those who only use the free version of Chat GPT stay on the lookout because you’ll soon be able to use the custom GPTs! NAR Settlement Specifics Jimmy and Rajeev built a GPT with the extensive 109-page NAR settlement document and fed it reliable scripts for interacting with buyers and sellers. This ensures that the output is both trustworthy and adjustable over time. Jimmy emphasizes that this custom GPT is a valuable learning tool, allowing real estate agents to practice answering challenging client questions without risking trial and error. This support system ensures they are always prepared and confident in their interactions.  For instance, if you need to explain buyer agency to a client or answer questions about buyer commissions, this GPT provides thorough, settlement-specific information. It details various ways a buyer can pay their agent and outlines the value of seller concessions. As the real estate landscape continues to evolve, the necessity and value of staying informed and prepared is more crucial than ever. Subscribe to the Real Estate AI Flash podcast, leave us a review, and join our mission to strengthen the real estate community through knowledge and innovation. Together, we can harness the power of AI to serve our clients better and thrive in this dynamic market. Ready to transform your real estate practice? Click play and start listening! "This GPT brings all of them together on a specific topic and gets you powered up. Because if you're powered up, you can serve your clients better." - Rajeev Sajja. Resources http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook  

Imagine a world where AI doesn't replace the human touch but augments it, making us better, faster, and more efficient. In this episode of the Real Estate AI Flash podcast, co-hosts Rajeev Sajja and Jimmy Burgess discuss the heart of this technological revolution with a special guest, Ashley Dane. As the regional director of ReMax in Michigan and a 2023 RIS Media Newsmaker, Ashley brings a wealth of knowledge and front-line experience to the table. Tune in now and see why embracing AI will be your best decision this year. Ashley Dane's Background Ashley Dane is the regional director of Re Max in Michigan and a distinguished Ris Media newsmaker in the Achievers category for 2023. In her role, she focuses on enhancing brokerage operations and boosting agent productivity.  Her insights and innovative approaches have been shared at events hosted by the Grand Rapids Association of Realtors and during the statewide tech tour.  With a commitment to empowering real estate professionals, Ashley has inspired many to harness the power of AI to elevate their practices and achieve greater success. Practical AI Tools for Real Estate Agents Ashley shares her favorite AI tools, such as Microsoft's Copilot, which integrates into email and other Microsoft products to streamline communication and administrative tasks.  She highlights the tool's potential to save agents time and make their operations more efficient. Enhancing Client Relationships Through AI Rajeev and Ashley dive into how AI tools like BeHuman can enhance client relationships.  The tool enables agents to create personalized video messages for each client using just one recorded video and a name list. This personalization can significantly increase client engagement at no extra time cost to the agent. Increasing AI Literacy Among Agents A crucial part of Ashley's work involves increasing AI literacy among real estate agents. She stresses that AI is not just another tool but a significant technological advance that will be interwoven into all aspects of life.  Ashley encourages agents to embrace AI now to stay ahead in the industry. It's clear that integrating AI into real estate is not just about keeping up with technology—it's about embracing a transformational shift in how we conduct business. Ashley's insights illuminate practical ways to enhance efficiency, personalize client interactions, and elevate your real estate game.  Tune in, soak up the knowledge, and envision the innovative ways you can leverage AI in your practice. Don't forget to subscribe to Real Estate AI Flash to get actionable strategies and insights from industry leaders like Ashley.  Together, we're stronger and smarter in navigating the ever-evolving real estate landscape! “So many brokers want to add more value, and we want them to be profitable in what they're doing. We want them to have this great relationship with their agents. And in my opinion, this is a game-changer for brokers across the country. I'm excited about the lift in professionalism with our marketing, communications, and personalization that we can do. It's just a game-changer.” - Ashley Dane. Resources Ashley Dane on LinkedIn  Restb.ai  beHuman HeyGen http://www.realestateaiflash.com  Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook