
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Aug 21, 2024 • 45min
352: From Three Studios to One: Strategy for Maximizing Profit and Efficiency
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained team has allowed her to reduce her work hours while maintaining a top 10% performance within the Club Pilates brand. We dive into her strategies for sales, member retention, and the importance of following up with leads, all of which contribute to her studio's success. Lanie's story is a testament to the power of strategic decision-making and effective team management in achieving both business success and personal fulfillment. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Let’s Connect… Follow Lanie Brazell @clubpilatesauburn Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=9c811bac4b5b4caf Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews

Aug 16, 2024 • 13min
351: X-Factor for Success
In this episode of The GSD Show, the leading fitness business podcast, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all successful individuals. 💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 15, 2024 • 33min
350: Building A Strong Brand
In this episode of The GSD Show, the leading fitness business podcast, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym’s identity, crafting a compelling brand story, and building brand loyalty through community engagement and testimonials. Effective branding leads to higher quality leads and better conversion rates, ultimately driving long-term success in a competitive market. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Let’s Connect Website: supafitgrow.io Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews

Aug 7, 2024 • 53min
349: Owner Takes Fitness Business From $25k-$75k Per Month!
In this episode of The GSD Show, the leading fitness business podcast, we break down the secret behind an incredible success. What sets a fitness studio apart? It's about mastering the basics and implementing smart strategies. Join Mike Arce as he chats with Nick Page, the 26-year-old owner of The Trainer Page Fitness Studio. Nick's journey is remarkable; he grew his studio's revenue from $25K to $53K per month by focusing on continuous improvement, using virtual assistants effectively, and shifting from personal to group training. His story highlights the impact of dedicated leadership, data-driven decisions, and a cohesive team, illustrating how commitment and strategic thinking can lead to significant growth. - To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor Free Resources Mentioned: How to Compile a Great Offer: https://bit.ly/3VYBliJ Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4 - Let's Connect... Follow Nick On Instagram! Nick Page: @nickpage_nx ----------- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow ----------- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 6, 2024 • 19min
348: My Time Management Hacks to GSD
In this episode of The GSD Show, the leading fitness business podcast, I share the top hacks I've learned from various books, systems, and mentors to help you get the most done in the least amount of time—especially when time is a rare commodity. The busier you get, the more crucial it becomes to have a system in place to ensure nothing falls through the cracks. Our most valuable asset is time, and if we don't know how to manage it, it will slip right through our fingers. We'll find ourselves drowning in day-to-day tasks, unable to accomplish what we set out to do. In this episode, To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 2, 2024 • 32min
347: The Power of Strategic Leaders
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn’t just your average GM—he's a strategic leader who has doubled his studio’s monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in. What makes a Fitness Studio successful? It’s knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees. Want to learn more about his strategy? Tune in to find out! To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor ----- Let's Connect... Follow JB Olson on Instagram: @jb.olson ----- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow ----- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 25, 2024 • 37min
346: Increasing Gym Sales | Generate Hundreds of Leads with $0 Ad Spend
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit. Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community. The secret behind their incredible success?? Tune in to find out! - To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor Free Resources Mentioned: How to Compile a Great Offer: https://bit.ly/3VYBliJ Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4 - Let's Connect... Follow Emma & Jared Jared Nosal: @jarednosal Emma Lacey: @__emmalexandra ----------- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow ----------- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 24, 2024 • 3min
345: Fresh Insights for Fitness Business Owners
Join us on this exciting new chapter of The GSD Show, the leading fitness business podcast! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we’re bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming episodes, we’ll dive deep into successful gym owners who have transformed their businesses over the past year and hear firsthand about the crucial changes they made to achieve significant growth. These interviews are packed with insights you can apply to your own business. Additionally, Mike Arce will share episodes where he discusses the latest trends and strategies in fitness, business, marketing, and sales. Whether you're commuting, prepping for work, or hitting the gym, our podcast will keep you informed and inspired. Don't miss out on this incredible lineup. Thank you to our loyal listeners, and those new to the show, come join the big leagues—it's going to be great. Subscribe now and stay ahead of the game. To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 13, 2024 • 6min
344: Ego Is NOT the Enemy | A Lesson From Andy Frisella
In this episode of The GSD Show, the leading fitness business podcast, listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard. As you grow as a leader, so will your ego. But is that a bad thing? To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 11, 2024 • 14min
343: Is Marketing… Dead? 😵
In this episode of The GSD Show, the leading fitness business podcast, we provide you a must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they’re changing fast. Those that learn this first, win fast. Those that don’t… To learn more go to LoudRumor.com YouTube : https://www.youtube.com/@Loud-Rumor Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor