In this episode of The GSD Show, the leading fitness business podcast, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale.

Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics.

Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level.

Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!

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362: The Truth About Selling: Stop Pitching, Start Building Trust