Behind Gym Doors | A Fitness Business Podcast cover image

Behind Gym Doors | A Fitness Business Podcast

Latest episodes

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Sep 29, 2024 • 20min

362: The Truth About Selling: Stop Pitching, Start Building Trust

In this episode of The GSD Show, the leading fitness business podcast, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics. Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level. Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!   GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews      
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Sep 27, 2024 • 10min

361: BIG Decision Tool

In this episode of The GSD Show, the leading fitness business podcast, I share a powerful tool I've used for years to make bigger, better decisions—faster. As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our decision-making process?   Tune in to learn how you can enhance your decision-making and achieve even greater results. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover  Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews
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Sep 22, 2024 • 41min

360: Master the 4 Behavior Styles to Close More Deals

In this episode of The GSD Show, the leading fitness business podcast, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style. Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews  
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Sep 15, 2024 • 37min

359: How To Boost Sales With Good Copywriting

In this episode of The GSD Show, the leading fitness business podcast, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target audience or how to create an emotional connection. Researching your ideal avatar and understanding their pains, challenges, and goals is essential for effective copywriting. It's also important to differentiate your brand from competitors and have a unique selling proposition (USP). Copywriting should include storytelling and highlight the benefits of your product or service. Testing and learning from data is an ongoing process in copywriting. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover  Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews
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Sep 13, 2024 • 7min

358: Suck First. Master Later.

In this episode of The GSD Show, the leading fitness business podcast, we dive into how to understand this mindset and explore ways to overcome the initial struggle. If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover  Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews
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Sep 8, 2024 • 33min

357: How To Cut Your Cancellations In Half

In this episode of The GSD Show, the leading fitness business podcast, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approach to member experience, and how they keep their community engaged and coming back for more. If you're a gym owner struggling with cancellations, their proven tactics will provide the insights you need to boost loyalty and retention. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover    Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews  
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Sep 3, 2024 • 29min

356: How to Create Offers That Drive Gym Growth

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specific target audiences. We explore the art of value stacking, understanding customer pain points, and the impact of urgency and scarcity in driving action. Whether you're a business owner or marketer, this conversation offers practical tips on optimizing offers to increase engagement and conversions, making it a must-listen for anyone looking to elevate their marketing game.   GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Let’s Connect: supafitgrow.io  Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews    
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Aug 30, 2024 • 16min

355: Absolutely Most Important Episode Ever

In this episode of The GSD Show, the leading fitness business podcast, we give you the most important Episode ever. This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews
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Aug 25, 2024 • 25min

354: The Power of SMS and Follow Up

In this episode of The GSD Show, the leading fitness business podcast, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore the critical role of timely responses, revealing that making contact within five minutes can drastically increase the likelihood of conversion. With practical tips on SMS marketing, automation, and the art of follow-up, this episode is packed with actionable advice to help fitness businesses thrive. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Let’s Connect: supafitgrow.io  Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews
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Aug 23, 2024 • 7min

353: Taking the Long Way to Avoid the Scary Road?

In this episode of The GSD Show, the leading fitness business podcast, we discuss why you might be facing similar hesitation and how to overcome it, so your business can continue to grow and avoid plateaus. I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, too. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover  Follow Us: Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=9c811bac4b5b4caf Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews 

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