The Kara Report | Online Marketing Tips and Candid Business Conversations

Are you thinking you might like to be a podcast guest someday? Maybe you've been a podcast guest and you're thinking, Hey, I want more of that. Or maybe you're looking for alternative ways to market your business, but you're not set on starting your own show. Today's episode is for you. Actually, it's for you even if you do have your own show. Because let me just tell you, I've been a podcast guest many times and it's always been a super great way to connect not only with the host more, but also connect with an audience outside of yours. It is such a privilege and it is also such a great way to market your business.I would love to tell you how I found Dustin and invited him on this podcast, but it actually comes up in this interview because it is part of his podcast guesting strategy. So for me, it was just super fun to watch his strategy in action and the way it was so natural (and yup, it works!).🎙️ In This Episode:5 P's of Profitable Podcast GuestingHow to make the most of podcast guesting opportunitiesThe ROI of podcast guesting (and how you can add 6 or even 7 figures of business through this marketing strategy)How to get started as a podcast guest (and book more interviews next year)Links Mentioned: Read the full shownotes: https://thekarareport.com/51Learn more about Dustin at 7 Figure Leap: https://7figureleap.com/Grab Dustin's FREE Podcast Profits Playbook: https://7figureleap.com/playbookConnect with Dustin on Linkedin: https://www.linkedin.com/in/dustinriechmann/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Who doesn’t love a good trends episode? Today, I’m excited to bring on Hannah Davis to talk all about 2025 website trends and how we can update our websites without making them look overly trendy. I also loved how she tied in website UX (user experience) into everything she does!We chatted all about the balance between copy and design, how to use templates effectively, and common website mistakes to avoid. 🎙️ In This Episode:2 of the biggest 2025 website trendsHow to know if WE should be jumping on the latest trends (big and small)What to do if nobody is buying from our websiteImproving our UX in 2025 PS: We talked a lot about the importance of good COPY in this conversation. So this is me reminding you that I offer VIP days if you want a professional to write yours for you: https://thekarareport.com/copywritingLinks Mentioned: Read the full shownotes: https://thekarareport.com/50Learn more about Hannah at Made with Boldness: https://madewithboldness.com/Follow Hannah on Instagram: https://instagram.com/madewithboldnessHire Kara to write your website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

I know that this week is absolutely crazy for some people. A lot of people are having Black Friday sales, it's Thanksgiving for my American friends, and everyone is just getting ready for the holiday season if they're not already in holiday mode already. So I just wanted to bring you a super short episode with just a little mindset shift to consider as we close out the year and answer the question: can you make money in December? I feel like at this stage of the year, a lot of us feel like our year is kind of set. We have made most of the money that we're going to make, or at least we know what we can expect in December. It's easy to fall into a trap thinking that nobody buys in December or hey, maybe you don't really want to work in December. That's what we're going to talk about today.🎙️ In This Episode:A quick mindset shift for service providers who want to make more money in December3 things you can do to make more money in December (without heavy, aggressive marketing)Links Mentioned: Read the full shownotes: https://thekarareport.com/49Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

 As the year begins to wind down, I know we all have one thing on our minds: MONEY. Whether we’re thinking about holiday spending, setting goals for 2025, making the most of the final month of the year, planning for more income in 2025, or identifying expenses for tax write-offs, money is definitely a top focus. I’m thrilled to introduce you to Geily. She’s the founder of Cutting Edge Financial Solutions and works with service-based businesses to improve their bottom lines through cash flow management and financial planning, focusing on reducing spending and maximizing take-home profits—which, let’s be honest, is what we all want. 🎙️ In This Episode:Why we all need a little reality check when it comes to our profit planningWhat your 2025 goals should look like (beyond just a revenue number)How we can plan ahead to see more profit this yearLinks Mentioned: Read the full shownotes: https://thekarareport.com/48Grab Geily's FREE Mastering Cash Flow Guide: https://www.cuttingedgefinancialsolutions.com/resources Follow Geily on Instagram: https://www.instagram.com/cuttingedgefinancialsolutions/ Work with Geily here (and check out her planning for profit sessions): https://www.cuttingedgefinancialsolutions.com/services Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Today, we're diving deep into Black Friday launch strategies with the incredible Dolly DeLong. Dolly, a seasoned systems and workflow expert (and the #1 person recommended on threads to talk about this!),  shares her approach to launching with intention, offering tips to move from a scattered approach to a structured, strategic game plan. From prepping your audience to refining your marketing and planning for a smooth launch, Dolly’s advice is helpful regardless of whether you’re a seasoned entrepreneur or tackling your first Black Friday campaign. Plus, she shares how she structures her week to run two businesses on just 20 hours a week and shares realistic tips on time management that allow for both successful launches and a balanced life. You'll get a glimpse of her tried-and-tested launch phases—from the planning stages to post-launch reflection—plus advice on how to keep emotions in check when measuring launch success. I loved this conversation (and love her!).🎙️ In This Episode:Pre-launch and audience priming before a launchPractical ways to map out launch phasesTips for managing launches within a limited workweekHow to build your audience in between launchesLinks Mentioned: Read the full shownotes: https://thekarareport.com/47Watch Dolly's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trendsGrab Dolly's Black Friday Toolkit: https://thekarareport.com/bf-toolkitGrab Dolly's Launching Templates in Trello: https://systemsandworkflowmagic.com/digital-product-launch-success-planner Follow Dolly on Instagram: https://instagram.com/dollydelongeducationLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

I read 10x is Easier Than 2x, so you don't have to. I'm actually going to talk about why I think it's one of the best business books I've read in a long time, but with a few caveats. This is going to be part "what I learned from it and what I'm seeing in my own business", and then also part, book review. Regardless, I feel like 10x is Easier Than 2x has been the number one book everyone has been recommending, and I was really excited to read it, but I also was a little bit skeptical. I thought it might be one of those situations where, and I'm going to use Profit First as an example, everyone has basically shared the highlights so much that you're kind of familiar enough with the concept by now before you even read it.My point here is this: I thought I knew what it was going to be about and what it would say, and I was wrong. So anyway, we're going to get into all of that - let's begin!🎙️ In This Episode:Removing Decision ParalysisThe Question You Need to Be Asking to 10xHow to Constantly Be Shedding the 80% Being a Buyer, Not a Seller as a Business OwnerGap vs. Gain MindsetLinks Mentioned: Read the full shownotes: https://thekarareport.com/46Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

In this episode, we're diving into the unnerving (and often shocking!) world of online business coaching with Vancouver-based content creator Danielle Ryan. Danielle has spent years building a business and now pulls back the curtain on some of the most problematic trends in the coaching industry. From unqualified “gurus” to expensive masterminds with questionable value, Danielle doesn’t hold back on the hard truths about the online business industry. She shares her own experience of hiring a coach who failed to deliver, along with insights into how business coaching has devolved into a web of upsells, peer-to-peer coaching scams, and sketchy promises.We’re not just talking about typical business horror stories—this episode covers the online business scams that MOST OF US have fallen victim too. Danielle’s passionate and relatable as she shares how to spot red flags in coaching, why pyramid-style coaching is on the rise, and how to make wise investments without falling prey to empty promises. You're going to love this episode!🎙️ In This Episode:The phenomenon of “coaches coaching coaches” and the pyramid-like structuresRed flags to watch out for in online business coachingWhether the high prices in business coaching are justified?How to make ethical, informed investments in the coaching industryLinks Mentioned: Read the full shownotes: https://thekarareport.com/45Check out Danielle's Website: https://danielleryan.me/Follow Danielle on Youtube: https://www.youtube.com/@itsdanielleryanFollow Danielle on Instagram: https://www.instagram.com/itsdanielleryan/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

 Does it feel like everybody tries to market to beginners? This is something I hear over and over again. Especially with my podcast, I really try to avoid those super beginner basic concepts. However, I do know WHY most people market to beginners, and I'm going to dive into that in this episode so that you can decide for yourself if this should be part of your own marketing strategy. 🎙️ In This Episode:Targeting Beginners vs. Advanced AudiencesWhy I have tried to create a podcast that's not "for the masses"Pros and cons of marketing to beginnersLinks Mentioned: Read the full shownotes: https://thekarareport.com/44Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

In this episode, I got to sit down with Mara Kucirek, an online course specialist who helps other business owners create, sell, and improve their online courses. She brought a list of Black Friday Trends for 2024, and then we dive deep into Black Friday sales strategies, including why it's important to start planning early to avoid last-minute stress on Thanksgiving. We also talk about the importance of delivering a high-quality product, not just focusing on marketing, and why many online courses fail because they don’t help students implement the material. Mara shares SO much, so whether you're a course creator or small business owner gearing up for the holiday sales season, this episode is full of actionable tips to make your Black Friday a win! 🎙️ In This Episode:The biggest 2024 Black Friday trends we're going to seeThe easiest thing to offer in your courses (that your potential students really want!)Balancing marketing and sales with creating a great product Why low-ticket offers are booming and whether or not it's actually worth creating oneLinks Mentioned: Read the full shownotes: https://thekarareport.com/43Watch Mara's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trendsGrab Mara's Black Friday Toolkit: https://thekarareport.com/bf-toolkitFollow Mara on Instagram: https://www.instagram.com/marakucirek/Read one of Mara's Kucirek income reports: https://marakucirek.com/august-2024-income-report/ Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Have you been looking to use AI in a more authentic way? Or maybe you're just wondering, how do I get the outputs closer to a final version when I use AI? If you're still doing a ton of editing with what Chat GPT spits out, you are going to love today's guest. I brought on Kinsey of Feel Good Social and Authentic AI to share how to make AI sound like you (and she shares a LOT more to be honest).  🎙️ In This Episode:How to train AI tools to reflect your brand’s voice and personalityTips for using AI while remaining authentic in content creationPractical strategies to integrate AI into your business workflowCommon mistakes people make when using AI and how to avoid themWhy it's important for women and underrepresented groups to embrace AILinks Mentioned: Read the full shownotes: https://thekarareport.com/42 (all the links are laid out here!)Head to DIYwith.ai to Check Out Her AI-Powered Reels Course and Brand Blueprint: https://authenticaiforentrepreneurs.com/Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneursLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport