The Kara Report | Online Marketing Tips and Candid Business Conversations cover image

The Kara Report | Online Marketing Tips and Candid Business Conversations

Latest episodes

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Sep 10, 2024 • 12min

38 | What Eminem and Taylor Swift Know About Building a Brand in 2024

Do you ever have a hard time turning off your business brain? This week’s episode was inspired by a moment that hit me a few weekends ago while driving home from camping. On the way home, we listened to Eminem’s new album—out of sheer curiosity, since I honestly don’t usually listen to that kind of music anymore. But it got me thinking about his lyrics and just how talented he is, honestly, which naturally led me to think of Taylor Swift and, then naturally, business. I couldn’t help but start jotting down ideas, and I’m excited to dive into them with you today!🎙️ In This Episode:What I thought about the new Eminem album (lol)What stuck out to me about two very different artists with decades-long careersLessons we can take away as business owners (when it comes to building a brand and connecting with our people)Links Mentioned: Read the full shownotes: https://thekarareport.com/38Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 
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Sep 3, 2024 • 16min

37 | 4 Things To Do With That New Fall Energy You're Feeling Right Now

Is anyone else feeling that new fall energy? It’s that time of year again—Labor Day has passed, and suddenly, everyone seems ready to dive back into their goals and projects. If you’ve been putting off those big dreams or plans for Q4, chances are they’re now front and center in your mind. Today, we’re exploring four powerful ways to channel that fresh, autumnal energy to make the most of this season. And be sure to stick around until the end, where I’ll share one thing that might be on your mind but might not be the best use of that new fall energy. Let’s get started!🎙️ In This Episode:4 things small business owners should focus on with their new fall energyWhat might actually be a distractionHow to set yourself up for Q4, the holidays, and beyond! Links Mentioned: Read the full shownotes: https://thekarareport.com/37Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 
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Aug 27, 2024 • 49min

36 | Coming Up With Buzz-worthy Content Ideas (That Actually Generate Sales For Your Business) with Nicole Czarnecki

How do we actually come up with ideas for our marketing content? That's exactly what I want to know, and Nicole Czarnecki has answers. Nicole is absolutely brilliant at the creative side of marketing, especially the kind that's very intentional and designed to drive real results. Sometimes, we think of marketers as either creative types or data-driven types. Personally, I lean more towards the blogging side because I don't consider myself overly creative—I find the keyword first, and then the idea follows.On the other hand, those who excel at social media content tend to lean more into the creative piece, though, of course, there are exceptions. But here’s the thing about Nicole: she’s incredibly creative, yet you’d never expect her to be so strategically focused. After many conversations with her, I’m consistently blown away by her brilliance, and I’m beyond excited to share our latest conversation with you on the podcast today. So, let's get into it!🎙️ In This Episode:Where "trendy content" should fit into your strategy as a small businessThe different types of content small business owners should createHow to leverage the collab tool like big brands (as a small business)How to come up with killer content ideas (all the time)The amount of time social media actually takes (and how to batch it and make it easier)Links Mentioned: Read the full shownotes: https://thekarareport.com/36Learn more about working with Nicole: https://www.sayheysocial.com/Follow Nicole on Instagram: https://www.instagram.com/heynicolerayeCheck out the Content Clubhouse (Nicole's Membership): https://www.sayheysocial.com/clubhouse-registerLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport
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Aug 20, 2024 • 11min

35 | You Need To Be Ruthless About What You Listen To

Are you ruthless about what you listen to? Are you surrounded by people agreeing with you and complaining that this year sucks, it's slow, the economy, etc? I'm not here to say it's not valid, but today I'll enter with a hot take - more of a pep talk than my usual tangible tips. Let's get into it.🎙️ In This Episode:What's driving me crazy on threads latelyOne of the easiest ways to self-sabotageHow I'm adapting to changes as a marketer right now (having my best year yet tbh)Links Mentioned: Read the full shownotes: https://thekarareport.com/35Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 
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Aug 13, 2024 • 37min

34 | Is Your Business Ready to Hire a Virtual Assistant? Don't Make These Mistakes with Sophie Robinson

Is Your Business Ready to Hire a Virtual Assistant? Or have you tried hiring virtual assistants in the past based on advice from your business coach or business bestie? Maybe you’ve hired one, maybe you’ve hired many, and you’re always like, “why is it not the magic pill that everyone says it’s going to be”? That is what we’re going to talk about today.But before we dive in, I also just want to say this: we talk a lot about misconceptions and myths and what it’s really like hiring a virtual assistant, things that go wrong when you hire a va, mistakes, etc, but I also just want to say that growing your team and hiring a virtual assistant isn’t really optional if you want to grow a big business. There are exceptions to every rules, but when you get to a certain point in your business, you need help. So let's talk about it! 🎙️ In This Episode:How to know whether or not you're ready to hire a virtual assistantFinding someone to help you with what YOU uniquely needWhat you need to do BEFORE you make the hireSome of the biggest mistakes business owners make when hiring a virtual assistantLinks Mentioned: Read the full shownotes: https://thekarareport.com/34Learn more about working with Sophie: https://hellosophierobinson.com/Follow Sophie on Instagram: https://www.instagram.com/hellosophierobinsonListen to this episode on the Breakthrough Brand podcast about team communication: https://elizabethmccravy.com/team-communication/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport
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Aug 6, 2024 • 34min

33 | Soft Life vs. Hustle Culture: How to Slow Down But Still Hit Your Goals with Simone Little

Not working all the time has been a struggle for me because I genuinely love what I do. Like many entrepreneurs, I have a tendency to overcommit myself. I often don't notice the effects until it's almost too late and I'm way overextended. I genuinely enjoy the projects I take on and the clients I work with. However, I want to live my life too.If this resonates with you, you're going to love this episode. I brought on Simone to discuss why work-life balance doesn't exist and how we can release guilt while remaining productive. We'll explore how to get out of hustle mode while still accomplishing our goals.To be clear, we're not suggesting you can stop hustling, sit on your couch, and make a million dollars a year. That's not what this podcast is about. (If I figure out how to do that, I'll definitely pass it on!) What you'll find in this episode are practical examples and customizable advice, which I really loved. Let's get into it!🎙️ In This Episode:The difference between hustling and when you "just love working"What to do if you've already overcommitted yourselfHow to find more joy in small pockets of free timeGet things done (without guilt!)Links Mentioned: Read the full shownotes: https://thekarareport.com/33Learn more about working with Simone: https://www.thesimonelittle.com/Follow Simone on Instagram: https://www.instagram.com/thesimonelittle Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport
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Jul 30, 2024 • 10min

32 | 3 Weird Things I've Done to Get More Wedding Clients

Today, I want to talk about three weird things I've done to get more wedding clients. This episode is going to be different because I'm not saying, "Do these three things and you'll explode your business." I want to talk about subtle things and hopefully get you to brainstorm different ways to market your business beyond social media, blogging, and Pinterest, which I always talk about here. So let's get into it.🎙️ In This Episode:3 ways I booked more wedding clients by accidentHow to market your business in new and interesting waysLinks Mentioned: Read the full shownotes: https://thekarareport.com/32Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport Curious about my wedding business? Check out Love at First Travel: https://loveatfirsttravel.com 
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Jul 23, 2024 • 18min

31 | Proven Methods to Find the Perfect Topics: Never Run Out of Blog Ideas Again

 How should you come up with blog topics? That's one of my most frequently asked questions. People either say, "I have so many ideas, I can't get my thoughts out," or "I sit at a blank screen with no idea what to blog about." After doing this for four years, I have a system. I cover everything you need to know about blogging for SEO in my Blogging for Bingeable Brands mini course, which you can get 20% off with code Podcast 20, but today, I'm sharing how to find your best blog topics!🎙️ In This Episode:3 Ways to Find Keywords That Are Trending/ProfitableHow to Turn Keywords Into TopicsWhat To Do if You Already Have a Ton of IdeasLinks Mentioned: Read the full shownotes: https://thekarareport.com/31Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 
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Jul 16, 2024 • 39min

30 | An Advanced Conversation for Creatives Using AI (Chat GPT Tips + New Tools to Try) with Lauren deVane

Lauren deVane talks about creating systems for businesses and the importance of Chat GPT vs. Claude vs. Gemini. She discusses better prompting AI tools, common mistakes, and making AI sound more authentic. The conversation explores optimizing AI interactions, leveraging advanced tools, and embracing AI for enhancing life.
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Jul 9, 2024 • 40min

29 | The Business Systems Trifecta You Have Been Missing with Sandra Henderson

There are so many buzzwords in the online space and it can constantly make you feel like you're missing out. For example, today's guest is coming on to talk all about systems, specifically, her systems trifecta, which is three things that your systems absolutely need to actually be helpful. So many people will tell you that you "need systems", but nobody tells you how to go about creating them in your business and what they look like when they're working. 🎙️ In This Episode:3 things your systems need to have in order to actually help youWhat to do if your systems are out of controlWhy we need to plan our systems for our "worst" days instead of our best daysLinks Mentioned: Read the full shownotes: https://thekarareport.com/29Learn more about working with Sandra: https://simplysandrayvonne.ca/Follow Sandra on Instagram: https://www.instagram.com/simplysandrayvonneTune into Keeping it Candid (Kara is on episode 52): https://simplysandrayvonne.ca/keepingitcandidLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

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