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The Kara Report | Online Marketing Tips and Candid Business Conversations

71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson

Apr 29, 2025
32:39

We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring?

I have to be honest, in this stage of my business? Boring actually sounds pretty good to me.

In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo business without the drama. We get into all the mindset myths, accidental micro-agencies, and how chasing the wrong version of “success” can leave you burned out and broke (even if it looks great on paper).

If you’ve ever felt pressure to grow a team, launch a digital product, or “scale” in a way that doesn’t feel aligned—this one’s going to feel like a giant exhale. Permission granted to run a simple, quiet, profitable business that actually supports your life.

 

🎙️ In This Episode:

  • The “accidental agency” trap—and why it’s more common than you think
  • Why staying solo doesn’t mean you’re “playing small”
  • What to consider before you start hiring
  • A 6-part framework to build a sustainable solo business


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