
The Kara Report | Online Marketing Tips and Candid Business Conversations
71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson
We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring?
I have to be honest, in this stage of my business? Boring actually sounds pretty good to me.
In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo business without the drama. We get into all the mindset myths, accidental micro-agencies, and how chasing the wrong version of “success” can leave you burned out and broke (even if it looks great on paper).
If you’ve ever felt pressure to grow a team, launch a digital product, or “scale” in a way that doesn’t feel aligned—this one’s going to feel like a giant exhale. Permission granted to run a simple, quiet, profitable business that actually supports your life.
🎙️ In This Episode:
- The “accidental agency” trap—and why it’s more common than you think
- Why staying solo doesn’t mean you’re “playing small”
- What to consider before you start hiring
- A 6-part framework to build a sustainable solo business
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/71
- Buy Maggies Book: https://bsfreebusiness.com/book
- Get Maggie's FREE Calculator Kit (for pricing and capacity!): https://bsfreebusiness.com/kit/
- Connect with Maggie: https://bsfreebusiness.com/
- Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport