68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital

There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works.

In this episode, I’m joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metrics to track, and how to uncover the hidden bottlenecks that might be slowing your business down.

If you've ever said, “I know I should be looking at my numbers… I just don’t know where to start,” this episode is the perfect starting point.

🎙️ In This Episode:

• The 4 stages of the customer journey—and what to track at each one
• How to use Google Analytics without feeling overwhelmed
• The most common (and costly) tracking mistakes business owners make
• How to identify what’s actually driving your leads and sales

🎁 Bonus: Grab Ally’s Google Analytics Self-Audit Tool for just $1 using the code KARAREPORT — it includes a step-by-step dashboard, walkthrough video, and a bonus lesson on UTMs to track where your traffic is coming from: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=KARAREPORT

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/68
• Connect with Ally from Akari Digital: https://akaridigital.ca/
• Follow Ally on Instagram: https://instagram.com/akaridigital
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport