
In The Trenches
The only podcast dedicated exclusively to Entrepreneurs and CEOs running Small to Medium Sized Businesses (SMB).
Nobody knows what it’s like to be an Entrepreneur or CEO unless you’ve been one. Though many understand the rewards of company leadership, very few understand the arduous journey that’s required to get (and stay) there.
I share my own lessons as an Entrepreneur and CEO, and interview experts spanning Sales, Leadership, Mental Health, M&A, and Operations (among others) all with a single goal: To improve the personal and professional lives of Entrepreneurs and CEOs running SMBs.
Latest episodes

19 snips
Apr 11, 2024 • 1h 18min
The Constellation Software Playbook for Acquiring and Growing Software Companies
Explore Constellation Software's playbook for acquiring and growing software companies, focusing on key metrics, the rule of 40, criteria for business leaders, transitioning older companies to SaaS models, enhancing software applications, managing seller involvement, and effective product management post-acquisition.

Mar 28, 2024 • 23min
Evaluating Stock Options as Attraction, Retention, and Incentive Alignment Tools
This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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After many years of using company stock options as attraction, retention, and incentive alignment tools, I’ve come to appreciate their merits, risks, and possible alternatives. I intend to share these lessons with you today. More specifically though, I will argue that while options do have their time and place, there are often much simpler and less expensive alternatives that arguably have a greater impact on attraction, retention, and incentive alignment.

Mar 14, 2024 • 1h 27min
Can Ambition and Inner Peace Coexist? With Rob Dube
This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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Today I'm joined by entrepreneur, CEO, and best-selling author, Rob Dube. In 1991, Rob co-founded imageOne,
a managed print services business based in Oak Park, Michigan, that has won countless awards across countless publications for it’s growth, culture, and employee engagement, among many other accolades.
Today we discuss Rob's newest book, Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom. This book is all about how CEOs can manage their inner worlds, which stands in stark contrast to most business books, that focus almost exclusively on how CEOs can manage their outer-worlds. Rob co-authored the book alongside Gino Wickman, who is the author of the widely-read Traction, the book that introduced the world to the Entrepreneurial Operating System ("EOS").

Feb 29, 2024 • 45min
Answers to Recurring FAQs from Current and Prospective Searchers
This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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Many searchers understandably tend to have very similar questions and areas of uncertainty. Indeed, in most instances, I had these very same questions and areas of uncertainty myself prior to raising my own search fund in 2012. As a result of the frequency with which I'm asked these questions, I've presented each of them in today's episode, and have also included my opinion on what the answers may be. Some of the questions include:
Constructing a cap table
Differences between the Canadian and US search ecosystems
Is the search fund market too crowded/saturated
The trade-off between price and business quality
What the best searchers do in their first 3-6 months
Proprietary vs. brokered deal flow generation
When to visit a prospective seller
Success rates of industry agnostic searches
Having an industry & geographic focus
Homogeneity among search investors re: industry preferences
How to spend your first week as a new CEO
Should I create a 100-day plan?
How to communicate the ownership change to customers

Feb 14, 2024 • 1h 19min
Profit Before Anything Else: With Mike Michalowicz, Author of "Profit First"
This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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Today I'm joined by Entrepreneur, Investor, and Author Mike Michalowicz. In addition to being the author of 9 books, Mike is himself a serial entrepreneur, having founded, operated, and successfully exited several companies across his multi-decade career. He now spends much of his professional time writing, speaking, and coaching CEOs and entrepreneurs on the various systems that helped make him successful, including (and especially) his "Profit First" system, a highly tactical guide to organizing your entire company around achieving endurable profitability.

Feb 1, 2024 • 1h 2min
Royce Yudkoff & Rick Ruback: Educators, Mentors, and Leaders Within the SMB Community
This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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Today I am thrilled to be joined by two guests that, without the risk of hyperbole, have changed my life in more ways than I can count. Royce Yudkoff & Rick Ruback are both professors at the Harvard business school, and co-teach two wildly popular courses called “The Financial Management of Smaller Firms” and “Entrepreneurship through Acquisition”, both of which focus on how to acquire, finance and operate your own smaller firm. They also co-published the widely read book, The HBR Guide to Buying a Small Business, published by Harvard Business Review Press, which acts as the definitive source of wisdom and guidance for a countless number of acquisition entrepreneurs

17 snips
Jan 18, 2024 • 1h 33min
Jeff Stevens & A.J. Wasserstein on The Future of Entrepreneurship Through Acquisition
Jeff Stevens and A.J. Wasserstein, distinguished investors in the ETA ecosystem, discuss the future of entrepreneurship through acquisition. They cover the growth of the ETA community, software acquisitions, investor mindset, search fund growth, and motivations behind business sales. They emphasize the importance of prioritizing the searcher and personal growth within the search ecosystem.

5 snips
Jan 4, 2024 • 57min
Michael Girdley on The Rise of Holding Companies
Exploring the rise of holding companies with Michael Girdley, a successful entrepreneur. Insights into managing a diverse holding company and the opportunities it offers. Discussing the benefits of cross-pollination, resilience, and value propositions within a holdco model. Navigating time management, delegation, and the qualities of great holdco entrepreneurs. Exploring software valuations, AI impact on investments, and the changing dynamics of business acquisitions.

6 snips
Dec 21, 2023 • 29min
Questions You Should Be Prepared to Answer Before Buying (or Selling) a Small Business
Get insights on frequently asked questions in small business transactions, the importance of proper accounting services, key questions for buying or selling a small business, and understanding greenfield vs. brownfield customer acquisitions for assessing business potential.

Dec 7, 2023 • 1h 1min
What I'd Change if I Could Re-Do the First 90 Days of my Search: 3 Searcher Case Studies
This episode is brought to you by The Profit Line: The Outsourced Finance & Accounting Department for Small and Medium Sized Businesses
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This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses
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In today's episode, I will be speaking with 3 searchers, each of whom are at different stages of their respective search journeys. As I have done in the past, I will again be asking these guests only a single question: Knowing what you know now, if you could go back and re-do the first 90 days of your search, what might you do differently? This question is an important one because every searcher that I’ve ever met (including myself) learns so much along the way, and as a result we often reflect back on our first few months and wish we knew then what we know now. My hope is that this episode will help you learn from those who have come before you in this regard.