Under the Influence with Terry O'Reilly

Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

This podcast explores the history and decline of advertising jingles, the power of pop songs in commercials, and the evolution of jingles and sonic branding. It specifically focuses on the use of jingles in insurance advertising, examining how they help insurance companies stand out and combat negative perceptions. The podcast also discusses alternative strategies and predicts the eventual fading away of jingles in advertising.

Listeners submit intriguing questions about the advertising world, including negative political advertising, bad local commercials, and what background actors really say. Terry answers and surprises with insights into the power of television in Eisenhower's re-election, the decline and potential return of jingles in advertising, the impact of award-winning commercials on sales, and the unconventional Geico Caveman commercials.

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.And everyday life. Hosted on Acast. See acast.com/privacy for more information.

As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here.One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late, great Stuart McLean and recorded live in concert.But that’s not all.For the first time ever, listen in on hilarious backstories from the popular show. Long-time Vinyl Cafe producer Jess Milton tells all, sharing memories and stories from 15 years touring, travelling, laughing, and recording with her close friend, Stuart.This particular episode is a perfect one to be hosted by Under The Influence, as Dave’s record store suddenly finds itself with competition in town. Hosted on Acast. See acast.com/privacy for more information.

This episode explores the power of the last three feet in marketing, where 75% of shopping decisions are made. Discover how stores use design, technology, and psychology to influence your decisions. Dive into the tug-of-war between stores and brands on the battlegrounds of those three feet.

This week's podcast explores the famous partnerships in advertising, including Nike's Phil Knight and ad agency creative director Dan Wieden, Steve Jobs and Creative Director Lee Clow, and temperamental winery owner Julio Gallo and his tough creative director Hal Riney. They also discuss the successful campaign that centered around a client who looked like a chicken.

Smart marketers use speed bumps to generate greater sales by adding friction to the selling process. The podcast explores the origins and impact of speed bumps in marketing, as well as the concept of taxes as a speed bump. It also discusses Van Halen's strategic use of the 'brown M&M's clause' and the power of checklists in preventing surgical mistakes.

Discover the rejection story of the television show Mad Men and how its creator, Matthew Weiner, overcame multiple rejections from major networks. Explore his struggles in the film industry, his determination, and his eventual success with AMC as the home for Mad Men.

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day. Hosted on Acast. See acast.com/privacy for more information.