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Under the Influence with Terry O'Reilly

Brand Envy 2024

Jun 15, 2024
This podcast episode delves into brand envy, featuring a classic board game created by a Canadian couple, an ice cream chain founded by another Canadian, an iconic lighter named after a zipper, and the remarkable journey of a dominating television woman. The host also explores the success stories behind these brands driven by visionary leaders.
28:53
Creator website

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Quick takeaways

  • Independent agencies showcase creativity and nimbleness in advertising industry.
  • Yahtzee's innovative marketing strategies and adaptability led to its timeless success.

Deep dives

Emergence of Indie Ad Agencies

Independent advertising agencies offer a different experience compared to large global networks, showcasing nimbleness without long-distance bureaucracy. These indie agencies excel in creativity, leading to prominent success at award shows. Individuals working at indie shops understand this unique environment, while those interested in the world of independent agencies can explore more on indieagency.news.

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