Under the Influence with Terry O'Reilly cover image

Brand Envy 2024

Under the Influence with Terry O'Reilly

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History and Success of Baskin-Robbins and Zippo Lighter

Exploring the origins and growth of Baskin-Robbins, known for their 31 flavors, and the iconic status and adaptability of Zippo Lighter through clever marketing and diversifying products.

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