
Once Upon a Business
Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we all are exposed to regardless of our culture.
In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
Latest episodes

Dec 8, 2022 • 13min
Character Counts
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa tells “Old Sultan” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “It's quite rare to find such a gem in the business world; someone who takes responsibility for their choices and is prepared to move forward in an authentic way.” – Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff Govertsen & Michi LantzAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Character Counts Coming soon.~~~~~

Nov 17, 2022 • 42min
Presenting The Self-Awakened Lifestyle (Laura)
Welcome to The Self-Awakened Lifestyle. This podcast, hosted by lifestyle designer Esco Wilson, aims to help listeners find ways to improve their personal and professional lives, using scientific principles and holistic practices. “There's a practice of visualization, a somatic experience of feeling what you're seeing, so that you can hopefully start to change the memory. Give the memory a different direction.” – Esco Wilson Esco Wilson is a lifestyle designer and the founder of The Self-Awakened Lifestyle. He helps entrepreneurs & visionary professionals develop intuitive thinking & emotional Intelligence for enhanced decision making capabilities. Esco believes the key to high achievement is reprogramming our instinctual triggered mechanisms. The goal is to align our default reactions with essential core behaviors during life altering moments, whether these moments are subtle or existential. He has a passion for teaching others how to build the life they want. Resources or websites mentioned in this episode:MiraseeEsco’s websiteCredits:Host – Esco WilsonGuest – LauraProducer – Cynthia LambAssembed by – Melissa DealExecutive producer – Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic and SFX credits: • Track Title: Out of OrangesArtist(s): Sam BarishWriter(s): Sam BarishPublisher: A SOUNDSTRIPE PRODUCTION• Track Title: NewhiArtist(s): Dallas $tylesWriter(s): Courtney DwightPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Presenting The Self-Awakened Lifestyle (Laura) Coming soon. ~~~~~

Nov 10, 2022 • 7min
Lighted Paths
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa tells the fairy tale “Nasraddin Story” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “Sometimes we fear that what is illuminated is where we should be looking. And we can get distracted and knocked off our path. – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Lighted Paths Coming soon.~~~~~

Oct 27, 2022 • 9min
A Wealth of Wisdom
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa reads “Story from India” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “Perhaps the new holy in business is more about being socially conscious, environmentally accountable and our ability to run sustainable and kind businesses.” – Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: A Wealth of Wisdom Coming soon.~~~~~

Oct 13, 2022 • 12min
Casting Stones
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa tells “The Golden Seed” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “Whenever I have a strong judgment or reaction to someone, especially if it stays with me for a long time. I know there's an insight, there's a lesson waiting to be revealed.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Casting Stones Coming soon.~~~~~

Sep 29, 2022 • 7min
Not-So-Buried Treasures
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades, she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa reads “Story From Sufi Tradition” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “We know that becoming a successful business owner doesn't happen overnight. And it's far from a one time effort.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Not-So-Buried Treasures Coming soon.~~~~~

Sep 22, 2022 • 34min
Presenting Soul Savvy Business (Lisa Bloom)
Welcome to Soul Savvy Business. This podcast aims to help entrepreneurs find balance and harmony at the intersection of business and spirituality.Host Katy Valentine is a soul-minded spiritual entrepreneur. She empowers other entrepreneurs to thrive, creating a global ripple effect. Grab your free meditation at soulsavvybusiness.com.“It fits with the busy life of the entrepreneur, because I don't have time or space to sit on a mountaintop or go to attend a retreat, and yet, I think making space for [moments of quiet solitude] is super important.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story AdvantageKaty’s website Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Presenting Soul Savvy Business. Coming soon.~~~~~

Sep 15, 2022 • 16min
Risks and Rewards
Here's the link to learn more about Danny's special offer: http://www.Mirasee.FM/intensiveStory Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa reads “Rathlin Boy” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “We love to color outside the lines to push beyond what others are doing or what's generally acceptable. That's what makes for our innovative products and services.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Risks and Rewards Coming soon.~~~~~

Sep 8, 2022 • 11min
Star Quality
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In this episode of Once Upon a Business, Lisa tells “The Little Apple Tree” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “I think this is true of so many entrepreneurs; we feel our ideas are special, our contribution is different. And we long to be seen and to become a star in our own realm.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Star Quality Coming soon.~~~~~

Aug 25, 2022 • 11min
Meaning Matters
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In this episode of Once Upon a Business, Lisa reads “Meaningful Moments” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. “We need to think about meaning more often. And not just think about it, but take note of it and begin to measure our lives and our work according to it.” – Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode:Mirasee The Story-coach Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Melissa Deal & Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music credits:• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Through Space and TimeArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Meaning Matters Coming soon.~~~~~