Media Intelligence

Kate and Brian take issue with some of the assumptions in the Video Advertising Bureau's investigation into Nielsen's audience undercounting,  discuss Google's Topics proposal, and Brian talks to Joseph Turow, the Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication about the state of data privacy.  Links to news, reports, and research cited in this episode: https://www.nexttv.com/news/nielsen-out-of-home-error-was-a-big-deal-vab-says https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/ https://www.asc.upenn.edu/people/faculty/joseph-turow-phd

In this week's episode of This Week Next Week, Brian and Kate tackle Netflix's fourth quarter earnings, gaming media, Microsoft's Activision Blizzard acquisition, 3D printing, and ask listeners to weigh in on what will come first: scaled connectivity between digital advertising and 3D printing or a scaled metaverse advertising business? (Send your thoughts and comments to business.intelligence@groupm.com).  Links to the data and stories referenced in this story below: https://www.congress.gov/117/bills/s2992/BILLS-117s2992is.pdf https://www.booker.senate.gov/imo/media/doc/booker_announces_introduction_of_bill_to_ban_surveillance_advertising.pdf https://ir.netflix.net/financials/quarterly-earnings/default.aspx https://view.officeapps.live.com/op/view.aspx?src=https://c.s-microsoft.com/en-us/CMSFiles/ABInvestorCall.docx?version=8a084f42-3d2d-105b-12af-17be79328b24 https://www.nytimes.com/2022/01/18/sports/sports-betting-california.html https://www.ikea.com/de/de/cat/deko-accessoires-24924/

Kate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers. Links to articles and and data referred to in this episode:  https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported https://www.bls.gov/data/

Brian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology. Links to news discussed in this week's episode:  https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/

Brian and Kate discuss the latest news surrounding Reddit's S1, Peloton's news cycle, investment in streaming content, and bust some popular myths in the world of advertising and media. 

Brian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year.