Media Intelligence

Kate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers. Links to articles and and data referred to in this episode:  https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported https://www.bls.gov/data/

Brian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology. Links to news discussed in this week's episode:  https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/

Brian and Kate discuss the latest news surrounding Reddit's S1, Peloton's news cycle, investment in streaming content, and bust some popular myths in the world of advertising and media. 

Brian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year.