Kate and Brian take issue with some of the assumptions in the Video Advertising Bureau's investigation into Nielsen's audience undercounting,  discuss Google's Topics proposal, and Brian talks to Joseph Turow, the Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication about the state of data privacy. 

Links to news, reports, and research cited in this episode:

• https://www.nexttv.com/news/nielsen-out-of-home-error-was-a-big-deal-vab-says
• https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/
• https://www.asc.upenn.edu/people/faculty/joseph-turow-phd