
Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.
Welcome to Media Intelligence by WPP Media.
Latest episodes

Apr 8, 2022 • 38min
16/ Apr 8: The Generally Adversarial Tweeter and The Next Ten: AI
Brian and Kate discuss Elon Musk’s investment in Twitter and the nuances of free speech in a monetized environment. Brian reads the management team tea leaves in the Discovery Warner acquisition and we get into the proposed privatization of Channel 4 in the UK. Kate discusses the findings of our groundbreaking new report on AI in advertising and chats with Daniel Hulme, WPP’s Chief AI Officer, about the impact of AI on advertising and marketing in the coming years.
The Next 10: Artificial Intelligence
Daniel Hulme at TEDx: The Impact of AI - How humanity can use AI for it's own growth
https://www.sec.gov/Archives/edgar/data/0001418091/000110465922041911/tm2211482d1_sc13g.htm
UK’s Channel 4 set to be privatised by UK government
Welcome to 'Le Monde' in English!
Music credit: Joseph McDade

Apr 1, 2022 • 44min
15/ Apr 1: Monkey Measurements
Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.
Related links:
Washington Post: Facebook paid GOP firm to malign TikTok
Y Combinator Companies
Ari Paparo on Twitter
Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion
Music credit: Joseph McDade

Mar 25, 2022 • 39min
14/ Mar 25: Death of a Yellow Pages Salesman
Brian and Kate discuss the implications of the EU's Digital Markets Act. Brian debuts new data on concentration in the advertising industry and Kate discusses what a global shopping mall could look like. Brian contemplates the taste of an NFT.
Related links:
Press conference by Andreas SCHWAB, Parliament's rapporteur, Cédric O, Minister of State for the Digital Sector, for the French Presidency of the Council, Margrethe VESTAGER and Thierry BRETON, for the Commission, on the Digital Markets Act (DMA) – results of the trilogue
There’s No Global Shopping Mall
Spotify and Google Announce User Choice Billing
San Francisco Chocolate Salon Releases New Collection of Limited Edition NFT's
Music credit: Joseph McDade

Mar 18, 2022 • 32min
13/ Mar 18: The Best Way to Make a Billion Dollars
Kate and Brian reflect on lessons for advertising from the buffet of new TV shows about startup brands behaving badly, the role of boards, and the importance of skepticism. Kate weighs in on the latest retail sales data out of the US and China. Brian looks at advertising spend among digital endemics. Kate makes her pick for the NCAA tournament.
Related links:
The Dropout
Super Pumped
WeCrashed
Music credit: Joseph McDade

Mar 11, 2022 • 35min
12/ Mar 11: Mind Your K's & Q's
Brian shares new research into the impact of crude oil prices on advertising. Kate reviews the diversity of media company boards and, following the Morgan Stanley TMT conference, Brian and Kate discuss what was said, or not said, by Netflix, Fox and Meta.
Music credit: Joseph McDade

Mar 4, 2022 • 41min
11/ Mar 4: In the Mood for Streaming Investment
In this episode Brian talks all things video, from cord-cutting and consumer spending on video, to studio content spending and results from ITV and Pro7Set1. Kate speaks with Antenna CEO Jonathan Carson about the state of streaming subscriptions in the US and looks ahead to International Women's Day next week.
Related Links
https://thewaltdisneycompany.com/disney-to-introduce-an-ad-supported-subscription-offering-in-late-2022/
https://www.antenna.live/download-report
Music credit: Joseph McDade

Feb 25, 2022 • 27min
10/ Feb 25: Ukraine + Tech and CPG Trends
Brian and Kate touch on the unfolding crisis in Ukraine and its potential macroeconomic implications. Kate shares takeaways from tech company earnings reports and Brian gives a read out on consumer packaged goods trends following this week’s CAGNY conference. Plus Kate reads a magazine and Brian weighs in on the audience for Formula1.
Related links:
https://www.aiera.com/
https://consumeranalystgroupny.com/
https://www.formula1.com/en/latest/article.formula-1-announces-tv-race-attendance-and-digital-audience-figures-for-2021.1YDpVJIOHGNuok907sWcKW.html
Music credit: Joseph McDade

Feb 18, 2022 • 41min
9/ Feb 18: Drumming in my Dreams
Brian and Kate talk about the latest e-commerce sales numbers, “Peak TV,” the vibe shift at Meta, and compare time spent on Facebook vs TikTok. Plus Kate talks to another small business owner.
Related links:
https://www.census.gov/retail/index.html#ecommerce
https://www.tommyigoe.com/
Music credit: Joseph McDade

Feb 11, 2022 • 34min
8/ Feb 11: Sportsball and Small Business
Brian thinks chocolate is just like ad tech, Kate talks to a small business owner about their advertising, and - on the eve of the Super Bowl - Brian and Kate talk trends in sports viewing and ad revenue.
Related links:
http://marketingmag.ca/news/advantage/beer-chocolate-and-why-tech-isnt-a-bigger-differentiator-in-ad-tech-column-106558
http://www.ggmsausalito.com/
Music credit: Joseph McDade

Feb 4, 2022 • 43min
7/ Feb 4: Bag o’ Glass
Brian and Kate talk about subscription cancel culture, Meta’s earnings call, and the latest in gaming news. Then Brian "sings like Neil" and conducts a real time experiment with Spotify’s Covid-19 advisory capabilities. GroupM’s Executive Director, Channel Solutions Jen Soch joins the pod to talk about the process brands go through in deciding whether or not to remove their ads from a platform.
Related links:
https://www.youtube.com/watch?v=veMiNQifZcM
https://www.wsj.com/articles/streaming-data-netflix-hbo-disney-hulu-11643560207
https://investor.fb.com/investor-events/event-details/2022/Meta-Q4-2021-Earnings/default.aspx
Overdue music credit: Joseph McDade