In every other industry, there is a balance between the regulator and the regulated. This doesn’t exist In this controlled substance space. “I think the cannabis movement is a failure… the whole cannabis movement is fractured — businesses are one page, criminal justice [reformers] on another page.” Matt Zorn This week we sit down with Matt Zorn to discuss the following:How to Fix the Cannabis Industry, 280ERescheduling of Controlled SubstancesHow he’s pushing back on Government Red tape.Aligning State and Federal ReformAbout Matt Zorn:He has significant expertise in federal jurisdiction and procedure. Matt is at home digging out case-changing evidence, crafting legal strategies under arcane statutes and procedures, eliciting critical deposition or trial testimony, and arguing on his feet to trial courts, appellate courts, and arbitrators.Matt is also recognized as an authority on issues relating to the federal Controlled Substance Act and relating to cannabis regulation, even being named to the Law360 2020 Cannabis Editorial Advisory Board. Matt routinely speaks and publishes on issues relating to legal issues relating to controlled substances.Matt has received national recognition for his work in IP and controlled substances litigation. The American Lawyer recently named Matt a finalist for Young Lawyer of the Year (Litigation), and the American Inns of Court named him a 2020 Pegasus Scholar. Best Lawyers in America named Matt “One to Watch,” and Thomson Reuters’ Super Lawyers recognized him as a “Texas Rising Star” in IP Litigation, Cannabis Law, and Administrative Law.Before joining the firm, Matt was a judicial clerk to the Hon. Rodney Gilstrap, U.S. District Judge for the Eastern District of Texas, spending hundreds of hours in court helping manage one of the busiest trial dockets in the country. Before then he was a litigator with Paul, Weiss in New York City. Guest Links:https://www.yettercoleman.com/https://ondrugs.substack.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Kristi Palmer, Co-Founder of Kiva Confections, discusses targeting consumers via brands and unique profiles, state-by-state expansion, edible challenges & opportunities. They delve into creating edible products, evolving brand and product offerings, product quality and innovation, scaling equipment, low-dose products, consumer conversion, early days and overcoming challenges. Connect with the speakers and purchase Kiva products through their website, Instagram, and LinkedIn.

The intricate world of drugs and the underlying reasons behind their prohibition. We uncover the similarities and differences between the psychedelic and cannabis industries. Both highly regulated, these industries present unique challenges, including the need for extensive research into potential therapeutic benefits and widespread consumer education. To navigate this fascinating landscape, the insightful Emma Beckerle joins us to discuss. Differences between plant medicines and compoundsWhat and how micro dosing works Research, Cannabis, Veterans and so much moreAbout Emma:Emma has spent her career leading, building & scaling rapid-growth businesses in the travel, restaurant and cannabis industries. Emma’s track record of success includes a $390M acquisition of a Series C start-up by Grubhub in 2018; being a Founding Member of LeafLink Financial, one of the first and largest debt financing facilities in the cannabis industry to date; driving the Go-to-Market strategy for a direct-to-consumer ACH product for one of the most valuable technology company in cannabis; and helping raise over $400M across the organizations she has worked for and with.ABO Performance was born from Emma’s passion for small businesses and deep experience in leadership, scaling & fundraising.Guest Links:https://www.aboperformance.comhttps://www.instagram.com/emmabeckerle/?hl=enhttps://www.linkedin.com/in/emmabeckerle/https://twitter.com/IamEdieFlynnFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR  is applying  luxury retail principlesImplementing realignment strategy and why certain assets didn’t fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout:  David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG’s President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world’s leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH’s Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company’s flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: Show Less 

An enormous victory for the US Cannabis Vaping sector happened, and most completely missed it.The recent “definitive victory” by AVD was a critical win for the cannabis industry.A monopoly would have jeopardized the entire category and potentially put a stranglehold on crucial hardware. This ruling ensures that competition continues and allows brands and consumers to not suffer at what could have been.The bigger question remains, is this IP battle the first of many?We sat down with Alex Kwon, Founder and CEO of AVD, to discuss the following:USITC cannabis vaping disputeWartime CEO strategiesBuilding a Diversified Supply ChainForward-thinking disruption tacticsAbout AVD:In our former lives, we were extractors and processors. And, probably like you, we were looking for vape hardware equal to our oils. Except we couldn’t find consistently reliable cartridges. That were correctly designed. Didn’t burn our oil. And were priced for the market.So we said to ourselves, “We know exactly how the perfect cartridge should perform. After all, we’ve been in the industry for 20-plus years. From cultivation to managing licensed extraction labs to processing and formulation.  We’re perfectly positioned to engineer and manufacture our own hardware.” Guest Links:https://avd710.com/https://www.instagram.com/avd710/https://www.linkedin.com/company/avd710/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Christine Smith, Founder of Grün, discusses their disruptive impact, licensing strategy, formulation success, expansion challenges, and product innovations. They talk about the early days of starting the business, unique expansion strategies, challenges of building a brand in a new market, target demographics, future plans, and the potential of edibles in the market.

Imagine this. You operate a state-licensed business. You pay your taxes and follow ALL the rules and regulations as defined.You hear a knock at your home door on your daughter's birthday. U.S. federal Agents are there to charge you with the Kingpin Statute or the same law designed to target El Chapo and other cartel leaders.Not only have you never been convicted of a crime, but you have also followed all the rules California enacted when they passed the Compassionate Use Act in 1996 Certainly, a jury of your peers who voted for this law almost a decade earlier would be an arbitrator of truth and fair would recognize you’re not a drug kingpin, let alone a criminal. This is the United States of America. This week we sit down with Luke Scarmazzo, One of the first licensed medical dispensaries in the United States, who shares his compelling story.We discuss: 2004 California Cannabis IndustryScarmazzo vs. United States of AmericaEmotional rollercoasterHis mission now and how others can helpAnd so much more  About Luke ScarmazzoIn 2006, Luke Scarmazzo was running a state-legal medical cannabis dispensary in Modesto, California, when he was arrested by U.S. federal agents following a DEA raid of the business. Scarmazzo was prosecuted in federal court and received a 22-year jail sentence. He and his family have turned to The Weldon Project for support.Though Scarmazzo’s dispensary was legal through California’s Proposition 215 – which legalized medical cultivation, sales, and consumption in the state – he and his business partner were charged under the Continuing Criminal Enterprise Statute. The CCE Statute, also known as the Kingpin Statute, is a federal law designed to target large-scale drug traffickers and cartels who are responsible for long-term and elaborate drug conspiracies. It carries a mandatory minimum jail sentence of 20 years.In 2017, after serving nearly a decade in jail, Scarmazzo petitioned the Obama administration for commutation. His business partner, Ricardo Montes, received clemency, but Luke’s request was denied. In 2020, advocates with the nonprofit The Weldon Project included Luke's name on a list of 25 marijuana offenders sent to the Trump White House as part of a clemency campaign supported by Republicans, Democrats, law enforcement and various celebrities. Although President Trump granted nine of the requested pardons, Luke’s request was not granted.Guest Links https://www.projectmissiongreen.org/luke-scarmazzohttps://www.instagram.com/lukescarmazzo/?hl=enhttps://twitter.com/lscarmazzo?lang=enFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

It's no secret that California is one of the most cutthroat markets in the industry today. Not accepting anything less than the best is how Ted Lidie, founder of Alien Labs, has built a successful brand synonymous with quality and successfully scaled it across state lines.This week we host Ted to discuss:How Alien Labs have been able to grow Top Shelf Flower at scale  His obsession with quality and how they do QCWhat is going on inside the top-shelf California cannabis industry?What he thinks of being inside almost every NY Unlicensed storeAbout Alien LabsAt Alien Labs, we take quality seriously. We believe that our customers deserve the very best, and we work hard to ensure that our products meet the highest standards of quality and safety. We use only the finest ingredients, and we test every batch of our products to ensure that they are free from contaminants and impurities. In addition, we are committed to sustainability. We believe that it’s important to protect the environment, and we do our part by using sustainable packaging and eco-friendly practices in our production process.Connect with Alien Labshttps://www.instagram.com/returnofthealienhttps://www.instagram.com/alienlabs/https://www.twentysixtynine.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Nature vs. Nurture plays a critical role in cannabis. Understanding how and why these traits are expressed can help the cannabis industry how to create a consistent, reproducible product. This week we dive into cannabis genomics with Dr. Daniela Vergara, Founder Agricultural Genomics Foundation. We discuss Theory behind breeding Defining synthetic plant-based or full syntheticMinor CannabinoidsCannabis genomicsAnd so much moreAbout Dr. Daniela VergaraGuest Links Dr. Daniela Vergara is an evolutionary biologist, data analyst, educator, scientific writer, and public speaker. In addition to her multiple publications, she founded and directs a non-profit organization, the Agricultural Genomics Foundation (AGF; AgriculturalGenomics.org). AGF aims to make hemp and cannabinoid science available to a broad public. Vergara has been part of e scientific teams at private companies including Steep Hill, Inc. who are a global leader in agricultural testing, and the biotech company Front Range Biosciences.https://vergarascience.com/https://www.instagram.com/cannabacana/https://www.linkedin.com/in/verdaniela/https://twitter.com/CannaBacanahttps://www.facebook.com/cannagenome/https://www.facebook.com/agriculturalgenomics.org/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:  

Do you love good food AND good weed? Get your aprons readybecuase today we are diving into home cooking-infused style.We sat down with Christina Wong and discussed the following:How to easily add cannabis to your home cookingCalculating accurate Dosing at homeRecipes, ideas, and so much more*Warning this episode will make you hungryAbout Christina Wong:Christina Wong is a CLIO Cannabis and MarCom award-winning storyteller and seasoned PR & communications pro who spent over a decade in the food & restaurant industry working with well-known chefs, restaurants, hospitality, and cannabis brands including Papa & Barkley, Raw Garden, and Tender Greens. A culinary cannabis educator, recipe developer, content creator, and baking show host, her imaginative and delectable creations have earned numerous awards and accolades, including a pie that KCRW’s Evan Kleiman called “f*&%ing delicious."She’s created custom desserts for events with Qveen Herby, Cypress Hill, LaGanja Estranja, Luna Lovebad, and Tommy Chong to name a few. Additionally, she’s partner + culinary content editor of The Clever Root, a digital publication about cannabis food, drinks, hospitality, and everything that grows; co-host of Mogu Magu, an AAPI food + culture + cannabis collective; and a member of the HiVi Higher-Ups, an inclusive community of cannabis advocates and activists. #cookingwithcannabis #infusedcooking #cannabisSubscribe to Christina's Substack: https://fruitandflower.substack.com/https://www.linkedin.com/in/christina-s-wong/https://www.instagram.com/toastymuffin/?hl=enhttps://twitter.com/fruit_flower_cohttps://www.fruitandflower.co/https://www.instagram.com/fruitandflower/https://twitter.com/fruit_flower_cohttps://www.tiktok.com/@fruitandflowerhttps://open.spotify.com/user/31xww22dul5nfrcs3jww5jv66y6y?si=3ed0302b4cfd446e&nd=1Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: