
The Dime
The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
Latest episodes

Jan 13, 2024 • 1h 2min
Emergency Update: Shane Pennington Breaks Down Cannabis Rescheduling
Cannabis rescheduling is likely imminentWhat needs to happen for cannabis to be successful rescheduled?Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong oppositionUnderstanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario.As '½ of the On Drugs' substack and one of the most influential leaders advocating for reform, Shane Pennington brings invaluable insights to this conversation.In this episode, we sit down with Shane Pennington to discuss:Cannabis Rescheduling ProcessComplexity of Hemp-Based ProductsGeorgia Pharmacies /DEAAnd so much moreGuest Links:https://www.linkedin.com/in/shane-pennington-29262193/https://www.porterwright.com/#s.1https://ondrugs.substack.com/#CannabisRescheduling #DEA #CannabisFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Jan 11, 2024 • 43min
Paul Weaver of Boston Beer Company on Big Alcohol's Cannabis Strategy
Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD Cowen.This week, we sit down with Paul Weaver, Head of Cannabis at The Boston Beer Company, to discuss the following:Big Alcohol's take on cannabis.Who is the Cannabis Beverage Consumer?Hemp Derived Beverages.and so much moreAbout Boston Beer CompanyWe are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Nearly 40 years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong! Boston Beer is the maker of Samuel Adams, Dogfish Head, Truly, Twisted Tea, Angry Orchard.Guest Links https://www.bostonbeer.com/https://www.instagram.com/bostonbeercareers/https://www.linkedin.com/company/boston-beer-company/#JimKoch #SamuelAdams #SAMFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Jan 4, 2024 • 59min
Bradley Nattrass: Applying AgTech Sensors for Automation & Efficiency, The Future Is Now
The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction.These technologies have been game-changers for the early adopters – playing a crucial role in boosting production and maintaining quality. Imagine having the power to prevent entire crops from failing or ensuring complete cannabinoid extraction, all thanks to sensor technology.The benefits are substantial for businesses that are quick to adopt these changes. By adopting techniques from other industries, cannabis operators are now embracing best-in-class global practices.This week, we sit down with Urban-Gro Bradley Nattrass to discuss the following:Sensors, CEA & AgTechTurnkey SolutionsDiversificationand so much moreGuest Links https://www.urban-gro.com/https://www.instagram.com/urbangroinc/?hl=enhttps://twitter.com/urban_grohttps://www.linkedin.com/company/urban-gro/#CEA #Agtech #UGROFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Dec 28, 2023 • 1h 5min
Do You Have Cannabis DNA? ft. Kmesh
The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following:Unpacking the 'Cannabis DNAThe role of a career coachNavigating the maze: Tips for those aspiring or in the cannabis industryGuest Links https://www.linkedin.com/in/kmesh/https://www.kmeshcann.com/ #cannabisleadership #cannabis #flowerhireFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Dec 21, 2023 • 46min
Charlie Bachtell: The Inside Story of Cresco Labs & Impact of Rescheduling
"Giant… That's a giant advantage."Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows risk aperture, proactively allowing Cresco to identify and capitalize on market trends.This week, we sit down with Charlie Bachtell to discuss:Implications of Rescheduling, 280E & Interstate CommerceCresco Labs' hidden compounding unique differentiator2024 Roadmap: Focusing on FL, Ohio, Penn, NYPivotal role of data in shaping their business strategyAbout Cresco Labs:Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Links:https://twitter.com/CharlesBachtellhttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ #MSOS #CrescoLabs #CRLBFFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Dec 14, 2023 • 36min
Willie McKenzie: From Legacy California to Profitable 8-Figure Cannabis Operation & Building the Elite Cannabis Operators Mastermind
Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study.In a sector where collaboration and a growth mindset are key, sharing lessons to sidestep potentially fatal business pitfalls is crucial. This week, we sit down with Willie McKenzie, a figure who embodies this ethos. He's not just at the helm of a successful, profitable cannabis business; he's also leading a mastermind group dedicated to fostering successful collaboration among operators amidst the industry's myriad challenges.Join us as we delve into:The genesis of the Elite Cannabis Operators Mastermind.California, Michigan, and Opportunities to improve for third-party testing labs.Continuous growth mindset...and much more. Guest Links:https://www.linkedin.com/in/william-mckenzie-ceo/https://scale.williemckenzie.comhttps://www.leftcoastholdings.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime

Dec 7, 2023 • 43min
The Secrets of Global Cannabis Smuggling with Kingpin Barry Foy
From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law.In this episode, we delve into the hidden world of international cannabis smuggling, uncovering the secrets of Barry's trade. We discuss:The transition from illicit smuggling to the legal cannabis market.The art of building trust and forging relationships with international suppliers.The importance of brand authenticityThe adrenaline-fueled thrill of evading multiple government agencies.Guest Links:https://gentlemensmugglers.com/https://www.instagram.com/gentlemen_smugglers/https://www.linkedin.com/company/gentlemensmugglers/https://www.linkedin.com/newsletters/7084930467686215682/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney

Nov 27, 2023 • 43min
Miss Grass: A Community to Brand Masterclass ft. Kate Miller
Trust…..The most under-recognized tool to guarantee brand loyalty.The Cannabis industry is no different than others when building a brand.Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.Miss Grass has done this exceptionally.Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:How to convert an online Community to a brandBrand iterationImportance of terpenes combinations for consistencyUsing first party data to drive decisionsGuest Links:https://twitter.com/MissGrasshttps://www.instagram.com/kdebz/https://www.instagram.com/missgrass/https://missgrass.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney

Nov 16, 2023 • 49min
Are Drugs Bad, The Future Cannabinoids as a Medicine 3.0 ft. Dr. Matthew Moore
As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs. For those unfamiliar with Dr. Moore, he is an accomplished scientist with extensive experience in the pharmaceutical, cannabis, and psychedelic industries, adept at managing projects from pre-clinical stages to post-approval."This week, we sit down with Dr. Matthew Moore to discuss.Does Big Pharma benefit from a rescheduling of Cannabis?Cannabinoid Clinical Trials, challenges, and opportunities Brian Johnson and Medicine 3.0#ReschuedlingCannabis #clinicaltrials #personalizedmedicineFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney

Nov 9, 2023 • 1h 4min
Tony Verzura Innovating with Authentic Cannabis-derived Terpenes & Deconstructing Extracts
As Arthur C. Clarke famously said, 'The only way to discover the limits of the possible is to go beyond them into the impossible.' And that's exactly what Tony Verzura, the pioneering founder of Blue River Terps, is doing with cannabis innovation. With his visionary spirit, Tony is challenging the boundaries of what's possible in cannabis, unlocking the untapped potential of terpenes.Tony's journey began with a simple question:Can we harness the power of terpenes in new and innovative ways?Can I make terpenes water soluble?Can I turn terpenes into powder?This week, we sit down with Tony Verzura, Founder of Blue River Terps, to discussCategories of TerpenesHash, Rosin, FlanAuthentic Cannabis TerpenesGuest Links https://www.blueriverterps.com/https://www.instagram.com/blueriverterps/https://twitter.com/blueriverma#Blueriverterps #terpenes #cannabisterpenesFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney