"People relate to people, and if your brand feels like people, they’ll relate to you, too." -Laura BuscheBrands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug. That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out. It's a visceral connection.Join us this week as Oliver Higgins delves into the following:• Lady Gaga, Harry Styles, and how he attracted them. • Cannabis Block parties, i.e., Buds on Rose. • Product Portfolio and staying true to his customer. • And so much more.Guest Links:https://www.higgs.life/https://www.instagram.com/higgs/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney

NY Cannabis Regulators made significant changes. Jon Purrow joined us to break them all down, plus the following:Under the radar impact of the potential reschedulingIP, trade secrets, and patent trollsWhere we go from here in NYAbout Jon Purrow:From start-ups to publicly traded multinational companies, Mr. Purow works with a broad array of clients to establish, protect, license, and enforce their intellectual property. Mr. Purow assists clients in acquiring, clearing, filing, and maintaining favorable intellectual property rights on the state, federal and international levels as appropriate. While he prides himself on finding strategic and creative manners to cost-effectively resolve unavoidable disputes, he vigorously advocates and litigates for his clients when circumstances dictate.With respect to cannabis work, Mr. Purow navigates the idiosyncrasies and regulations of the constantly evolving industry to obtain optimal protection and efficient expansion of his client’s brands, as well as shepherd clients through the state license application process and subsequent regulatory compliance.Guest Links https://www.gmlaw.com/jon.purow@gmlaw.com Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney

An unspoken divide that never gets publically spoken about is the differences between the CFOs and the growers.The challenge between the two groups usually circles the same issue...... money.Without a clear insight into how & why cultivation yields occur, this unknown can be a major sticking point between parties.Data can alleviate this challenge and connect & benefit both parties.Whether you're a CFO or a master grower, this conversation has valuable tidbits.This week, we sit down with Scott Campbell to discuss the following:Crop Cycle MonitoringHow Sensors benefits small companies quicker than biggerImproving yieldand so much moreGuest Linksaddium.ioFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney

The Cannabis industry is still in its infancy stage.Data models show that California ALONE could handle 1600 more dispensaries, and this is before we get into interstate commerce or state packs.This week, we have sat down to discuss the future of the industry with Rob Sechrist to discuss the following:Why removal of 280E might not be as straightforwardHow to roll out a market, Limited vs. unlicensedConversations with DC Officials and so much moreAbout Rob Sechrist President of Pelorus Equity Group & Manager of the Pelorus Fund. Rob is the co-founding President of Pelorus Equity Group, the leading provider of value-add bridge commercial real estate loans to companies in the cannabis sector, and has more than 18 years of experience in the real estate finance industry.Guest Links https://www.linkedin.com/in/rob-sechrist-7597686/https://www.instagram.com/robsechrist/?hl=enhttps://twitter.com/m5_rob?lang=enhttps://pelorusequitygroup.com/https://www.linkedin.com/company/pelorus-capital-groupFollow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:  

Cannabis Flower is the category leader, but there is one variable that is universal across buyer demographics.ConvenienceWhether it’s grabbing a coffee on the go or delivery of every possible item, people are drawn to items that are easy, frictionless, and provide incredible convenience.Cannabis Pre-rolls are the beautiful evolution of leftover trim & shake to a desired full flower exploding category predicated on merging two key items, flower & convenience.We sat down with Harrison Bard, Co-Founder of Custom Cones USA, to discuss the following:Why have pre-rolls explodedFilters, Differences in papersMultipacksMyths and Misconceptions About Custom Cones USAAt Custom Cones USA, we have a wealth of knowledge about all things pre-roll. From custom branded pre-rolled cones and wholesale bulk cones, to completely customized packaging projects and pre-roll machines, we offer expertise in all sectors of the pre-roll industry.Guest Links https://daysavers.com/https://customconesusa.com/https://www.linkedin.com/in/harrisonbard/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Industry Networking has an under-recognized skill gap. When you’re a strong networker, you can make deep connections and relationships that can change the trajectory of your business. If you struggle at it, which most do, your collected business cards are similar to junk mail.Like a concierge service, the Canna Pac looks to ensure networking success.This week we sit down with R.W. Navis to discuss the following:Origin of The Canna PacHow Canna Pac worksDifference between Executive Recruiting & Headhunting Guest Links :https://rwnavis.com/https://www.linkedin.com/in/rwnavis/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

So you won a license for a cannabis dispensary. How do you ensure you follow all the rules and regulations for compliance when you have never been inside the back of a dispensary or worked in the cannabis industry before?In comes Dutchie. Dutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, Ecommerce, Payments, and Insurance. Their software that simplifies their operations, our customers can focus on what matters most—bringing the benefits of cannabis safely to consumers.This week we sit down with Anne Fortkuza to discuss the following:Dutchies evolutionShowroom dispensary.4/20 OutageAnd so much moreGuest Links:https://dutchie.com/https://www.linkedin.com/in/anneforkutza-support-cannabisretail-dispensary-licensees/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Online Cannabis Sales are doing massive numbers, and some companies don't even have a functioning website. With restricted tools for e-commerce because of cannabis-related challenges or unsure of the ROI for your digital store. Many companies need to take advantage of easy market share. Positioning yourself to capture this market share and building your digital footprint is more accessible than most realize, and it starts by just understanding how it all works.This week we sit down with Jeremy Johnson to discuss the following:Why are certain states more ECOM focused?How google search evolves as the Market maturesUnderstanding customers intent Guest Links:https://www.linkedin.com/in/jeremystephenjohnson/https://www.dispenseapp.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

Dr. Amanda Reiman conducted one of the first research studies on medical cannabis patients using cannabis as a substitute for alcohol and other drugs.Surveying medical cannabis patients at the Berkeley Patient's Group, her research reveals that many are using cannabis to help manage pain and mental health issues, often choosing it over alcohol, tobacco, and non-prescribed drugs. Her findings challenge conventional thinking and open up important conversations about substance use, addiction, and the potential role of cannabis in public health and policy.This week we sit down with Dr. Amanda Reiman to discuss the following:Cannabis as a hard reduction toolSubstitute AlcoholTHC tolerance breakCannabis Risks About Dr. Amanda Reiman Amanda Reiman, PhD is the Chief Knowledge Officer for New Frontier Data, a data and insights company serving the legal cannabis industry. She has been studying cannabis use as it relates to human behavior and greater society for over twenty years. Dr. Reiman earned her PhD in Social Welfare from the University of California and conducted one of the first research studies on medical cannabis patients and the use of cannabis as a substitute for alcohol and other drugs. An internationally recognized cannabis expert and public health researcher. Dr. Reiman has presented her research all over the world. She has written for/been quoted in The Huffington Post, New York Times, Washington Post, and Rolling Stone as well as numerous peer reviewed academic journals and several textbooks. She currently sits on the Board of the National Cannabis Roundtable and the Industrial Advisory Committee for Excelsior College’s Cannabis Program. Guest Links:https://twitter.com/AmandaReimanhttps://www.linkedin.com/in/amanda-reiman-phd-msw/https://solo.to/personalplantshttps://newfrontierdata.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: 

The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of?As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting the remnants of the U.S. cannabis operators?This week we sit down with Global cannabis policy expert Bob Hoban to discuss the following:Farm bill updates and how to prepareInternational Updates with a focus on GermanyMerging of hemp and cannabis sectorsTHC %And so much moreAbout Bob Hoban:Robert Hoban is a corporate and M&A attorney who sits at the center of the world’s largest commercial cannabis industry network. He is a leader of Clark Hill’s AmLaw-leading Cannabis Industry Group. As the cannabis industry commercialized, Bob has been widely credited for creating the class of lawyers now known as “cannabis attorneys.”Guest Links:https://www.clarkhill.com/people/robert-t-hoban/https://www.linkedin.com/in/rhobanFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: