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The Dime

Miss Grass: A Community to Brand Masterclass ft. Kate Miller

Nov 27, 2023
42:47

Trust…..

The most under-recognized tool to guarantee brand loyalty.

The Cannabis industry is no different than others when building a brand.

Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.

Miss Grass has done this exceptionally.

Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.

This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:

  • How to convert an online Community to a brand
  • Brand iteration
  • Importance of terpenes combinations for consistency
  • Using first party data to drive decisions

Guest Links:

  • https://twitter.com/MissGrass
  • https://www.instagram.com/kdebz/
  • https://www.instagram.com/missgrass/
  • https://missgrass.com/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

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🐣 Twitter: Bryan Fields, Kellan Finney

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