

The Dime
Bryan Fields & Kellan Finney
The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
Episodes
Mentioned books

Aug 17, 2023 • 42min
The Art of Connection: Inside The Canna Pac with RW Navis
Industry Networking has an under-recognized skill gap. When you’re a strong networker, you can make deep connections and relationships that can change the trajectory of your business. If you struggle at it, which most do, your collected business cards are similar to junk mail.Like a concierge service, the Canna Pac looks to ensure networking success.This week we sit down with R.W. Navis to discuss the following:Origin of The Canna PacHow Canna Pac worksDifference between Executive Recruiting & Headhunting Guest Links :https://rwnavis.com/https://www.linkedin.com/in/rwnavis/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Aug 10, 2023 • 53min
All-in-One Dispensary Solution ft. Anne Forkutza
So you won a license for a cannabis dispensary. How do you ensure you follow all the rules and regulations for compliance when you have never been inside the back of a dispensary or worked in the cannabis industry before?In comes Dutchie. Dutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, Ecommerce, Payments, and Insurance. Their software that simplifies their operations, our customers can focus on what matters most—bringing the benefits of cannabis safely to consumers.This week we sit down with Anne Fortkuza to discuss the following:Dutchies evolutionShowroom dispensary.4/20 OutageAnd so much moreGuest Links:https://dutchie.com/https://www.linkedin.com/in/anneforkutza-support-cannabisretail-dispensary-licensees/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Aug 3, 2023 • 48min
Cannabis Ecommerce will be ~$9 Billion Dollars in 2023 ft. Jeremy Johnson
Online Cannabis Sales are doing massive numbers, and some companies don't even have a functioning website. With restricted tools for e-commerce because of cannabis-related challenges or unsure of the ROI for your digital store. Many companies need to take advantage of easy market share. Positioning yourself to capture this market share and building your digital footprint is more accessible than most realize, and it starts by just understanding how it all works.This week we sit down with Jeremy Johnson to discuss the following:Why are certain states more ECOM focused?How google search evolves as the Market maturesUnderstanding customers intent Guest Links:https://www.linkedin.com/in/jeremystephenjohnson/https://www.dispenseapp.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Jul 27, 2023 • 58min
Switching Spirits for Strains: Cannabis a Substitute for Alcohol ft Dr. Amanda Reiman
Dr. Amanda Reiman conducted one of the first research studies on medical cannabis patients using cannabis as a substitute for alcohol and other drugs.Surveying medical cannabis patients at the Berkeley Patient's Group, her research reveals that many are using cannabis to help manage pain and mental health issues, often choosing it over alcohol, tobacco, and non-prescribed drugs. Her findings challenge conventional thinking and open up important conversations about substance use, addiction, and the potential role of cannabis in public health and policy.This week we sit down with Dr. Amanda Reiman to discuss the following:Cannabis as a hard reduction toolSubstitute AlcoholTHC tolerance breakCannabis Risks About Dr. Amanda Reiman Amanda Reiman, PhD is the Chief Knowledge Officer for New Frontier Data, a data and insights company serving the legal cannabis industry. She has been studying cannabis use as it relates to human behavior and greater society for over twenty years. Dr. Reiman earned her PhD in Social Welfare from the University of California and conducted one of the first research studies on medical cannabis patients and the use of cannabis as a substitute for alcohol and other drugs. An internationally recognized cannabis expert and public health researcher. Dr. Reiman has presented her research all over the world. She has written for/been quoted in The Huffington Post, New York Times, Washington Post, and Rolling Stone as well as numerous peer reviewed academic journals and several textbooks. She currently sits on the Board of the National Cannabis Roundtable and the Industrial Advisory Committee for Excelsior College’s Cannabis Program. Guest Links:https://twitter.com/AmandaReimanhttps://www.linkedin.com/in/amanda-reiman-phd-msw/https://solo.to/personalplantshttps://newfrontierdata.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Jul 20, 2023 • 59min
Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban
The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of?As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting the remnants of the U.S. cannabis operators?This week we sit down with Global cannabis policy expert Bob Hoban to discuss the following:Farm bill updates and how to prepareInternational Updates with a focus on GermanyMerging of hemp and cannabis sectorsTHC %And so much moreAbout Bob Hoban:Robert Hoban is a corporate and M&A attorney who sits at the center of the world’s largest commercial cannabis industry network. He is a leader of Clark Hill’s AmLaw-leading Cannabis Industry Group. As the cannabis industry commercialized, Bob has been widely credited for creating the class of lawyers now known as “cannabis attorneys.”Guest Links:https://www.clarkhill.com/people/robert-t-hoban/https://www.linkedin.com/in/rhobanFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Jul 13, 2023 • 1h
Matt Zorn: The Attorney Who Sued The DEA and Won
In every other industry, there is a balance between the regulator and the regulated. This doesn’t exist In this controlled substance space. “I think the cannabis movement is a failure… the whole cannabis movement is fractured — businesses are one page, criminal justice [reformers] on another page.” Matt Zorn This week we sit down with Matt Zorn to discuss the following:How to Fix the Cannabis Industry, 280ERescheduling of Controlled SubstancesHow he’s pushing back on Government Red tape.Aligning State and Federal ReformAbout Matt Zorn:He has significant expertise in federal jurisdiction and procedure. Matt is at home digging out case-changing evidence, crafting legal strategies under arcane statutes and procedures, eliciting critical deposition or trial testimony, and arguing on his feet to trial courts, appellate courts, and arbitrators.Matt is also recognized as an authority on issues relating to the federal Controlled Substance Act and relating to cannabis regulation, even being named to the Law360 2020 Cannabis Editorial Advisory Board. Matt routinely speaks and publishes on issues relating to legal issues relating to controlled substances.Matt has received national recognition for his work in IP and controlled substances litigation. The American Lawyer recently named Matt a finalist for Young Lawyer of the Year (Litigation), and the American Inns of Court named him a 2020 Pegasus Scholar. Best Lawyers in America named Matt “One to Watch,” and Thomson Reuters’ Super Lawyers recognized him as a “Texas Rising Star” in IP Litigation, Cannabis Law, and Administrative Law.Before joining the firm, Matt was a judicial clerk to the Hon. Rodney Gilstrap, U.S. District Judge for the Eastern District of Texas, spending hundreds of hours in court helping manage one of the busiest trial dockets in the country. Before then he was a litigator with Paul, Weiss in New York City. Guest Links:https://www.yettercoleman.com/https://ondrugs.substack.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Jul 6, 2023 • 55min
Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer
Kristi Palmer, Co-Founder of Kiva Confections, discusses targeting consumers via brands and unique profiles, state-by-state expansion, edible challenges & opportunities. They delve into creating edible products, evolving brand and product offerings, product quality and innovation, scaling equipment, low-dose products, consumer conversion, early days and overcoming challenges. Connect with the speakers and purchase Kiva products through their website, Instagram, and LinkedIn.

Jun 29, 2023 • 1h 10min
Educating Yourself: The Key to Getting Started & Unlocking the World of Psychedelics and Cannabis ft. Emma Beckerle
The intricate world of drugs and the underlying reasons behind their prohibition. We uncover the similarities and differences between the psychedelic and cannabis industries. Both highly regulated, these industries present unique challenges, including the need for extensive research into potential therapeutic benefits and widespread consumer education. To navigate this fascinating landscape, the insightful Emma Beckerle joins us to discuss. Differences between plant medicines and compoundsWhat and how micro dosing works Research, Cannabis, Veterans and so much moreAbout Emma:Emma has spent her career leading, building & scaling rapid-growth businesses in the travel, restaurant and cannabis industries. Emma’s track record of success includes a $390M acquisition of a Series C start-up by Grubhub in 2018; being a Founding Member of LeafLink Financial, one of the first and largest debt financing facilities in the cannabis industry to date; driving the Go-to-Market strategy for a direct-to-consumer ACH product for one of the most valuable technology company in cannabis; and helping raise over $400M across the organizations she has worked for and with.ABO Performance was born from Emma’s passion for small businesses and deep experience in leadership, scaling & fundraising.Guest Links:https://www.aboperformance.comhttps://www.instagram.com/emmabeckerle/?hl=enhttps://www.linkedin.com/in/emmabeckerle/https://twitter.com/IamEdieFlynnFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast:

Jun 22, 2023 • 54min
Realigning AYR Strategy: Building Brand Equity with a Luxury Retail Mindset ft. David Goubert
Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR is applying luxury retail principlesImplementing realignment strategy and why certain assets didn’t fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout: David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG’s President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world’s leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH’s Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company’s flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: Show Less

Jun 15, 2023 • 1h 4min
The Strategic Mindset of AVD's IP Triumph Battle & How an Innovative Manufacturing Powerhouse stays 3 Steps Ahead ft Alex Kwon
An enormous victory for the US Cannabis Vaping sector happened, and most completely missed it.The recent “definitive victory” by AVD was a critical win for the cannabis industry.A monopoly would have jeopardized the entire category and potentially put a stranglehold on crucial hardware. This ruling ensures that competition continues and allows brands and consumers to not suffer at what could have been.The bigger question remains, is this IP battle the first of many?We sat down with Alex Kwon, Founder and CEO of AVD, to discuss the following:USITC cannabis vaping disputeWartime CEO strategiesBuilding a Diversified Supply ChainForward-thinking disruption tacticsAbout AVD:In our former lives, we were extractors and processors. And, probably like you, we were looking for vape hardware equal to our oils. Except we couldn’t find consistently reliable cartridges. That were correctly designed. Didn’t burn our oil. And were priced for the market.So we said to ourselves, “We know exactly how the perfect cartridge should perform. After all, we’ve been in the industry for 20-plus years. From cultivation to managing licensed extraction labs to processing and formulation. We’re perfectly positioned to engineer and manufacture our own hardware.” Guest Links:https://avd710.com/https://www.instagram.com/avd710/https://www.linkedin.com/company/avd710/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: