An Hour of Innovation with Vit Lyoshin

In this podcast episode, Antonia Landi, a product operations coach and consultant, discusses the role and importance of product operations in the overall product management world. Product operations is described as the work around the work, providing product teams with the tools and support they need to be successful. Takeaways * Product operations provides the tools and support for product teams to be successful. * Product operations focuses on the organization as a whole, rather than just the product. * A separate product operations role enables strategic thinking and allows product managers to focus on their core responsibilities. * Primary activities of product operations include managing tools and data, facilitating collaboration and communication, and setting goals and metrics. * Challenges in product operations include leading by influence, dealing with interpersonal challenges, and maintaining direction and focus. * Product operations can be implemented by hiring a dedicated person or making it a shared responsibility. * Setting a clear strategy and direction for product operations is important for success. * Product operations professionals should understand their limitations and evaluate the fulfillment of the role in a resistant environment. Sponsors Please support this podcast by checking out our sponsors: * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with * Website: https://www.antonialandi.com/ * LinkedIn: https://www.linkedin.com/in/landiantonia/ Timestamps 00:00 Introduction 02:18 What is product operations? 03:24 How product ops is different from traditional product management? 05:58 Do product managers report to product ops? 07:33 Key responsibilities of product operations 10:39 Does product ops talk to users or customers? 11:48 Benefits of having product operations 16:07 Frameworks or tools for product ops 19:11 Optimizing collaboration and communication 22:55 KPIs and metrics for product ops and teams 26:59 Does product ops help with setting goals and success metrics? 30:28 Challenges in product operations 34:25 Advice on how to implement product ops 38:43 Pitfalls to avoid when setting up product ops 41:03 Advice from Antonia Podcast Links * https://linktr.ee/anhourofinnovation Connect with Vit * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Gunjan Paliwal, Senior Product Development and Marketing Manager shares insights on product roadmaps and go-to-market strategies. Gunjan is an experienced product strategy and growth leader with a history of driving impact in tech and commerce. Takeaways * Prioritization is key when adding items to a product roadmap, considering impact and feasibility. * Balancing strategic work with maintenance is crucial for a healthy product. * Deep customer understanding is essential for successful go-to-market strategies. * Market research helps identify unmet needs and white space opportunities. * Positioning and messaging should be customer-centric and focus on unique value propositions. * Competitive analysis informs market positioning and identifies opportunities. * Promotional strategies can include content marketing, social media campaigns, email marketing, and influencer partnerships. * Product launch requires clear objectives, cross-functional collaboration, and a well-defined plan. * Success metrics for product launches vary but should align with objectives and include both quantitative and qualitative measures. * AI, specifically generative AI, can accelerate product development and enhance go-to-market strategies. * Product managers and marketers should prioritize collaboration, customer-centricity, communication, prioritization, staying nimble, and focusing on outcomes. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with * Website: https://gunjanpaliwal.medium.com/ * LinkedIn: https://www.linkedin.com/in/gunjanpaliwal/ Timestamps 00:00 Introduction 02:36 Criteria to add work to a roadmap 04:55 Balancing strategic work and maintenance 08:48 Challenges with managing a roadmap 11:43 Collecting and adding feedback from users and stakeholders to a roadmap 15:58 Key components to a successful go-to-market strategy 19:39 Conducting market research 22:45 Identifying and segmenting your target audience? 26:19 Developing effective product positioning and messaging 28:56 How does competitive analysis inform your GTM strategy 32:24 Tactics for promoting a product 35:48 Measuring the success of a product launch 39:37 Mistakes product managers do when launching products 41:32 The impact of AI on product development 44:11 Advice from Gunjan Podcast Links * https://linktr.ee/anhourofinnovation Connect with Vit * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Mark Kilby, a remote agile leader, mentor, coach, and author, discusses remote work, remote agile teams, and remote organization culture. Mark works with remote, hybrid-remote, and location-centric organizations to coach and inspire innovation and collaboration. Takeaways * Rethinking practices and communication is crucial for successful remote work. * Intentional connection and socialization are important for remote teams. * Leadership behaviors need to adapt to remote settings. * Coaches and mentors play a vital role in supporting remote teams. * Asynchronous work can be beneficial for remote teams, allowing for flexibility and reducing meeting overload. * Running retrospectives asynchronously can still be effective and allow for team collaboration. * Finding sweet spots in team schedules for synchronous meetings can help ease the challenges of time zones. * Hybrid work can be challenging and may not be the most effective solution for teams. * Clear communication, multiple feedback channels, and understanding the why behind remote work are crucial for success. * Organizations should carefully consider their resources and policies when transitioning to remote or hybrid work. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Mark * Website: https://www.markkilby.com/ * LinkedIn: https://www.linkedin.com/in/mkilby/ Timestamps 00:00 Introduction 02:40 How does a successful distributed agile team look like? 04:38 Challenges of being a distributed team 08:12 Techniques to keep people more connected 13:40 Adapting leadership behaviors 16:45 Work of coaches in remote setting vs on-site 20:10 Keeping people engaged in meetings 22:52 Considerations for remote Scrum and Kanban 28:30 Challenges with time zones 34:28 How leaders can stay connected with their teams 39:53 The future of remote and distributed work 45:00 Preparing for a distributed environment 47:30 Advice from Mark Podcast Links * Website: https://vitlyoshin.com/podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Ridhima Arora, a product leader at Walmart, discusses strategy execution and product management. Ridhima is passionate about creating world-class intuitive products for her customers with lasting and positive impacts. She believes that ideation without execution is an illusion. Although the “What” and the “Why” are critical, the “How” is even so more important because it helps you build your legacy and a story that you can be proud of for life. Takeaways * Understanding the vision and developing a comprehensive strategy is crucial for product managers. * Execution is as important as ideation, and flawless execution requires detailed planning, cross-functional relationships, and making the right trade-off decisions. * Meaningful requirements are essential for solving customer problems effectively. * Balancing customer needs with business goals is key to prioritization. * Defining the minimal viable scope and launching quickly to gather customer feedback is important. * Frameworks like the RICE model can be used for prioritization, and a go-to-market plan is crucial for successful product launches. * Pitfalls in the execution phase include making short-term decisions that lead to technical debt, and thoughtful decision-making and documentation are important to avoid these pitfalls. * Balancing tech debt and innovation is crucial for long-term scalability. * Handling new information during product development requires stepping back, evaluating impact, and involving engineering leaders at the right moment. * Collecting feedback from users can be done through CSAT and NPS surveys, as well as website feedback. * Artificial intelligence is impacting product managers' jobs and staying updated on AI trends is important. * Product managers should embrace continuous learning, network with like-minded individuals, seek mentorship, and foster innovation within their teams. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Ridhima * LinkedIn: https://www.linkedin.com/in/ridhimaarora/ Timestamps 00:00 Introduction 02:35 The importance of execution in product management 06:40 Techniques to gather meaningful requirements 11:49 Balancing user feedback with product vision 13:30 Determining the scope for an MVP 17:07 Frameworks and methodologies for execution 19:02 Ensuring that what you deliver aligns with business objectives 21:22 Measuring the success of a launch 23:19 Common pitfalls during execution 27:49 Handling last-minute changes before the launch 30:07 Collecting feedback post-launch 34:47 Qualities of top product managers 39:37 The impact of artificial intelligence on product managers 48:07 Advice from Ridhima Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Orly Zeewy, a brand and marketing expert, discusses the importance of clarity in messaging and branding. Orly works with leaders and startup founders to establish messaging that quickly connects them with their ideal customers. Takeaways * Clarity is crucial in messaging and branding to quickly communicate what a business does and why it matters to customers. * Understanding your own brand and superpowers is essential before marketing yourself or your business. * Startups and established businesses have different branding strategies, with startups focusing on building brand awareness and engagement. * Public speakers should find their lane and focus on a specific topic to become known and build engagement with their audience. * Delegating tasks and seeking help is important for leaders and business owners to build a successful brand. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Orly * Website: https://zeewybrands.com/ * LinkedIn: https://www.linkedin.com/in/orlyzeewy/ * X: https://x.com/orlyzeewy Timestamps 00:00 Introduction 01:33 The Importance of Clarity in Messaging and Branding 03:16 Where to Begin with Branding Your Brand Messaging 04:21 Understanding Your Brand and Superpowers 07:31 Difference in Branding Strategies Between Startups and Established Businesses 10:42 Strategies for Personal Branding 13:10 Common Mistakes with Brand Messaging 16:58 Purpose of the Home Page 19:21 Orly’s Book Backstory 20:19 What is Lean Marketing? 22:43 Right Time to Switch to Traditional Marketing 24:37 Public Speaking for Founders and Leaders 29:38 Connecting with Audience as a Speaker 30:57 Advice to Someone Who Wants to be More Active on Social Media 36:21 Advice from Orly Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Steve Portigal, a user research consultant, trainer, and author, discusses user research challenges, techniques, and trends. For over 20 years, Steve has worked with organizations to help them gain insights into their users’ behaviors, beliefs, and attitudes, to design and build products that delight and succeed. Takeaways * User research helps make informed product management and development decisions by understanding user behaviors, attitudes, and needs. * Mature user research practices involve skilled researchers, infrastructure, and effective documentation and socialization of research findings. * Collaborating with organizations and addressing their specific questions and concerns can promote the value of user research. * Starting with small, impactful research projects can demonstrate the benefits of user research. * User research techniques include watching people, asking questions, and asking people to try things. * Combining qualitative and quantitative methods can provide a more comprehensive understanding of user needs and behaviors. * Collaboration between qualitative and quantitative researchers is essential for a holistic understanding of users. * Getting buy-in and recognition for research findings can be a challenge, but research leaders can advocate for the value of research. * Conflicts between stakeholders' expectations and user insights can be resolved by presenting research as a starting point for discussion and design opportunities. Check out Steve Portigal’s book by following this link: https://rosenfeldmedia.com/books/interviewing-users-second-edition/ Use my discount code VitLyoshin to get a discount. This code works only 30 days after this episode is released. Connect with Steve * Website: https://portigal.com/ * LinkedIn: https://www.linkedin.com/in/steveportigal/ Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Timestamps 00:00 Introduction 04:02 Building Mature User Research Practices 07:40 Convincing Organizations to Invest in User Research 13:21 Techniques for User Research 19:47 Choosing the Right User Research Methods for Specific Problems 26:09 Balancing Qualitative and Quantitative Results in User Research 30:35 Challenges in User Research 36:33 Resolving Conflicts in User Research 43:00 Trends in User Research 49:01 Remote and In-Person Research 53:30 AI in User Research 57:22 Advice from Steve Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Christian Idiodi, a partner at Silicon Valley Product Group, shares insights on becoming a great product manager and effective discovery techniques. Christian has many years of experience in product innovation and strategy and uses his knowledge to coach and develop teams that build innovative, disruptive, and market-transforming products. Takeaways * Emotional intelligence, collaborative problem-solving, critical thinking, agency, and time management are key traits of a great product manager. * Domain insights are more important than domain expertise for product managers. * Practicing problem-solving and volunteering can help new product managers gain practical skills. * Experienced product managers should seek mentorship and practice the skills required for the next level. * Effective discovery techniques include understanding the problem, deconstructing it, generating ideas, and prototyping. * The value test is crucial in determining the success of a product. * The reference customer technique is a powerful tool for finding product-market fit. The reference customer technique involves finding someone who has the problem and working with them to discover and deliver a solution. This technique helps accelerate problem-solving and product development. * Having a reference customer program can lead to understanding of the problem bette, validation of the solution, and achieving product-market fit. * Innovating legacy products requires an innovation mindset and a willingness to cannibalize one's own product. It involves identifying the real value of the product and finding better ways to solve the problem. * Christian Idiodi is working in Africa to promote technology-driven solutions, entrepreneurship, and the development of a product leadership ecosystem. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Christian * LinkedIn: https://www.linkedin.com/in/cidiodi/ * Innovate Africa Foundation: https://www.innovateafricafoundation.org/ * Innovate Africa Fund: https://innovateafricafund.com/ * Inspire Africa Conterence: https://www.inspireafricaconference.com/ * Work Nigeria: https://www.worknigeria.com/ * X: https://x.com/CIdiodi * Other: https://www.svpg.com/ Timestamps 00:00 Introduction 01:40 Traits of a Great Product Manager 07:32 Domain Expertise Over General Understanding 12:45 Practical Steps for New Product Managers 16:26 Advancing in Product Management 21:12 Effective Discovery Techniques 25:08 The Value Test: Determining the Success of a Product 30:22 The Reference Customer Technique 38:38 Innovating Legacy Products 45:46 Promoting Technology-Driven Solutions and Entrepreneurship in Africa 54:44 Advice from Christian Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information

Greg Coticchia, a six-time CEO and product leader, discusses the importance of innovation and developing new products for business growth and competitive advantage. Greg has decades of experience founding, leading, and driving profit in technology and software companies. He has successfully raised over $73M in venture capital and participated in exits valued at over $4.4B, including taking a company public and overseeing twenty-eight notable M&A transactions. An innovation, strategy, and B2B marketing expert, he has scaled companies from startups to billion-dollar industry giants. Takeaways * Innovation is crucial for business growth and survival in a rapidly changing market. * Fostering a culture of innovation involves celebrating failures, learning from them, and rewarding risk-taking. * Leaders should encourage idea-sharing across all levels of the organization and provide resources for research and development. * Metrics such as investment in R&D and the contribution of new products to overall revenue can help measure the success of innovation efforts. * Balancing the focus on existing products with developing new ones is essential to avoid stagnation and decline. * Constantly assess and challenge your own business to stay ahead of competitors. * Conduct market research and understand customer needs to drive innovation. * Explore different business models to unlock new opportunities. * Stay informed about technological advancements and their innovation potential. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Greg * LinkedIn: https://www.linkedin.com/in/gregcoticchia/ * X: https://x.com/GregCott Timestamps 00:00 Introduction 05:47 The Importance of Innovation for Business Growth 10:05 Fostering a Culture of Innovation 15:15 Metrics for Measuring Innovation Success 17:30 Balancing Existing Products with New Product Development 21:29 When is the Time to Build the Next Product 24:47 Staying Ahead of the Competition 26:03 How to Figure Out What Problem to Solve 28:56 Challenges with Getting a New Product Out of the Door 30:26 Killing Ideas Early and Avoiding Overspending 37:11 Exploring Business Models for Innovation 41:25 Trends in Technologies to Help with Innovation 46:19 Advice from Greg Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information

Praveen Gujar, Director of Product at LinkedIn, discusses digital advertising, the role of AI in marketing, and collaboration between product managers and marketers. Praveen has deep knowledge of digital advertising, AI, and cloud technologies and has led product teams in large-scale tech organizations like Amazon, Twitter, and now LinkedIn. Takeaways * Digital advertising overcomes the challenges of targeting specific audiences, creating customized content, and measuring the ROI that traditional marketing faces. * Different channels in digital advertising are effective for different goals, such as brand awareness, lead generation, and conversion. * Pitfalls in digital marketing include improper budget allocation, content creation challenges, and inaccurate attribution. * AI plays a crucial role in optimizing campaigns and simplifying the marketer's job by automating processes and providing measurement and optimization tools. * Collaboration between product managers and marketers is essential for crafting effective messaging and ensuring a good product-market fit. * AI models in digital advertising require training with brand-specific data to tailor campaigns to the brand's unique needs. * Generative AI tools can be used to create content for digital advertising campaigns, either through in-built platform capabilities or third-party tools. * Generative AI enables marketers to experiment and optimize their campaigns. * Transparency and human reviews of AI-generated content are important to build trust with customers and regulators. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Praveen * LinkedIn: https://www.linkedin.com/in/praveengujar/ Timestamps 00:00 Introduction 4:18 The Difference Between Traditional Marketing and Digital Marketing 07:52 Channels in Digital Advertising and Their Effectiveness 11:00 Pitfalls in Digital Marketing and How to Avoid Them 14:58 The Role of AI in Optimizing Digital Advertising Campaigns 17:36 Collaboration Strategies Between Product Managers and Marketers 21: 40 Training AI Models with Brand-Specific Data in Digital Advertisement 24:53 Using Generative AI Tools for Content Creation in Digital Advertising 29:18 Ethics Considerations with Generative AI 33: 07 Risks to Marketers’ Jobs 34:55 Addressing Ethics and Biases in AI-Generated Content 38: 06 Transparency and Trust in AI-Generated Content 43:07 How Marketers Can Upskill Themselves? 45:32 Skills for Product Managers Working on Ads Platform 49:00 Advice from Praveen Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

In this conversation, Sri Panyam, an engineering leader with over 20 years of experience, discusses engineering leadership, challenges in modern software development, and agile practices. Sri has experience in embedded systems, gaming, mobile platforms, distributed systems, and engineering leadership. Sri is passionate about building software and tools that power modern platforms and applications. His extensive background enables him to understand problems from various viewpoints and develop well-thought-out and impactful solutions. Takeaways * Innovation is crucial for organizations to gain a competitive advantage and stay ahead of customer needs. * Creating a culture of innovation involves allowing employees to take risks and supporting their ideas. * Managing technical debt is important to maintain velocity and quality in software development. * Balancing innovation with maintaining current products requires prioritization and considering the impact on morale and business metrics. * Scalability is achieved by reducing coupling, focusing on less coupled systems, and considering the business and technical aspects of scaling. * Refactoring makes software more manageable and scalable. Interoperability is achieved by making schemas and APIs compatible with new and old clients. * Security in software development involves compliance with regulations and best practices. * Agile practices should be adapted and customized to fit the context and needs of each organization. Sponsors * Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe Connect with Sri * Website: https://panyam.wordpress.com/ * LinkedIn: https://www.linkedin.com/in/srirampanyam/ Timestamps 00:00 Introduction 05:32 How Engineering Leadership Can Foster Innovation 10:48 Balancing Between the Innovation and Current State 18:31 Managing Tech Debt 22:05 Balance Between Tech Debt and Other Work 27:42 Scalability Challenges 28:50 Interoperability Challenges 33:40 Challenges with Security in Software Development 38:10 Evolution of Agile Practices 51:10 Advice from Sri Podcast Links * Website: https://vitlyoshin.com/vit-lyoshin-podcast/ * Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG * Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628 * RSS: https://anchor.fm/s/ec92d974/podcast/rss * Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl Social Media Links * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://twitter.com/vitlyoshin * Facebook: https://www.facebook.com/vit.lyoshin.podcast * Instagram: https://www.instagram.com/vit.lyoshin.podcast * Threads: https://www.threads.net/@vit.lyoshin.podcast * TikTok: https://www.tiktok.com/@vit.lyoshin.podcast * Support on Patreon: https://www.patreon.com/VitLyoshin * Support on PayPal: https://www.paypal.com/ncp/payment/WMLTMRAUM7CXJ * Support on Venmo: https://account.venmo.com/u/vit-lyoshin Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.