Business of Software Podcast
Business of Software
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.
World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
Episodes
Mentioned books
21 snips
Feb 18, 2020 • 1h 1min
Ep 5: Running A Remote Company (with Wade Foster)
Wade Foster, CEO and co-founder of Zapier, shares his insights on effectively running a fully remote company. He discusses the importance of building an operating rhythm for hiring and onboarding, emphasizing tailored job descriptions and innovative social experiences for new hires. The conversation highlights strategies for improving communication and collaboration within remote teams, including regular updates and creative team-building activities. Wade also addresses the challenges of remote hiring across cultures and the tools essential for managing remote teams successfully.
8 snips
Feb 11, 2020 • 34min
Ep 4: Software Pricing Demystified (with Rich Mironov)
Navigating software pricing is a challenge every creator faces. Discover the importance of aligning pricing with customer value rather than just production costs. Uncover effective segmentation strategies tailored for different audiences, like churches, to enhance offerings. Rich Mironov shares valuable insights that help turn early-stage challenges into pathways for success. Gain a deeper understanding of how to package and present your product's value to maximize profitability.
Feb 4, 2020 • 1h 3min
Ep 3: Product Culture Eats Execution Culture (with Bruce McCarthy)
This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously.
Recorded at Business of Software Conference Europe 2018 in London.
To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
Jan 28, 2020 • 58min
Ep 2: Keeping the Fun in your Buisness Life (with Natalie Nagele)
This week we have Natalie Nagele - CEO and Co-Founder of Wildbit.
Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software,
Recorded at Business of Software Conference USA 2017 in Boston, MA.
To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
12 snips
Jan 21, 2020 • 54min
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
Explore the critical art of product positioning and its impact on customer perception. April Dunford shares her journey from engineering to marketing, illustrating the transformation of products through effective positioning strategies. Learn about overcoming stagnation by honing in on clear market value and customer needs. Discover how understanding market categories versus trends can revitalize brands, and enjoy anecdotes about the humorous challenges faced in mastering this essential marketing concept.
Nov 23, 2018 • 53min
Writing Copy For SaaS (with Joanna Wiebe)
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community.
Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos
May 31, 2018 • 58min
How To: Sell Your Software Better
This week, we sit down of Steli Efti of close.io to talk about selling software.
You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Apr 13, 2018 • 54min
How To: Write Non-Sucky Copy
If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
Apr 5, 2018 • 1h 6min
How To: Do Remote Working Well
This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?
Mar 22, 2018 • 1h 3min
A Founder In Pain
Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
